10. The raw numbers (as of 6 months ago)
• There are 228,940,453 mobile phone subscribers in Europe, of which:
– 49,243,533 or 21.5% have a smartphone
– 179,696,920 or 78.5% have a feature phone
• 28,561,249 people, which is 58% of smartphone users, or 12.5% of the overall
subscriber base have Symbian phones
• 8,863,836 people, which is 18% of smartphone users, or 3.8% of the overall subscriber
base have iPhones
• 6,401,659 people, which is 13% of smartphone users, or 2.8% of the overall subscriber
base have Windows Mobile phones
• 3,939,482 people, which is 8% of smartphone users, or 1.7% of the overall subscriber
base have Blackberries
• 1,477,306 people, which is 3% of smartphone users, or 0.6% of the overall subscriber
base have Android phones.
Comscore Q1 2010
11. Ten things to bring
mobile to the masses
..in a couple of years or so
