Our goal is to create a community of experimentation in Miami. We got together at The LAB Miami to pitch problems and customers not solutions. We will spend the next year asking each other "What problem are you solving" rather than "how many downloads do you have" or "how much have you raised"?

1. Entrepreneurial Science For Startups
AKA “Lean Startup” (a trademark owned by @ericries)
A MINIMUM VIABLE SLIDE DECK
PREPARED FOR
“Entrepreneurs in Miami with an idea to change the
world who are willing to experiment to see if the
world wants to be changed”.
BY
@adamberk

3. Hmmm… how will I change the world

4. @adamberk

7. I am an
entrepreneur
because ….

8. The most
annoying
thing that
happened…

9. Good idea?
Who cares!

10. No really,
Who cares?

11. Good idea?
Prove it!

12. UNTIL THEN

15. Build first?

18. Test the riskiest things first

19. Test Demand NOT SUPPLY

20. Isolate your variables and
assumptions
test them independently

21. But then make sure when
you stack them together

24. Scientists do not coddle
ideas. They crash test
them. They run them
into a brick wall at sixty
miles per hour. If the
idea is sound the pieces
will be of the wall.

25. PITCH

26. Customer Development
Problem/Customer fit. No solutions

27. FACTS
vs
PROBLEMS
you cannot solve a fact

28. AN EARLY
ADOPTER TELLS
YOU THEIR
PROBLEM BEFORE
YOU TELL THEM

29. HEADACHE
PROBLEMS
VS
MIGRAINE
PROBLEMS
say hi to @dianakander and ask her about her dog (and watch her talks online)

37. Exploration

38. Cure tunnel vision

39. Don't let your idea...

40. Get out
of your comfort zone

41. GOOB
(credit, Steve Blank)

42. Pull
don't push - it's harder than it seems.

43. PAST
not future

44. LISTEN
do you hear that? you have 2 ears and only
one mouth for a reason. Listen at least 2x as
much as you talk.

45. PRACTICE
Do you get junk mail? How many loyalty
cards do you have? How did you find this
restaurant?

46. PRACTICE

47. RINSE &
REPEAT
until you find the real problem and the
corresponding early adopters...

48. STOP
Do not ask for $, do not write code..

49. They may not know WHAT they want,
but they have to want SOMETHING

50. solutiNonOs,
selling, friends,
family, surveys

51. Don't build this.

52. if you build without testing, you are probably
building...
WRONG

53. tweet “hey @kevinpmarra you were right they are not milkshakes,
but it’s not froyo”

54. tweet “hey @claychristensen, milkshake marketing is brilliant #jtbd”

57. Embrace constraint. Then iterate!

58. Don’t get lucky, get good.

63. Unbounce

64. DEVELOPMENT

65. I am unique because…
I am valuable because…
My startup is unique because…
My startup is valuable because...

66. SUPPLY
&
DEMAND

67. Your “product” is more
than your app.
It is the entire process of creating and
capturing value for your user and yourself.

68. Deliver value.
Deliver Solution (Manually). Learn. {period}

69. “I make money using my
brains and lose money
listening to my heart. But in
the long run my books
balance pretty well.”
-Kate Seredy

70. “If you are not
embarrassed by the first
version of your product,
you shipped too late.”
-Reid Hoffman (LinkedIn)

71. “To do good,
you actually have to do
something.”
-Yvon Chouinard (Patagonia Founder)

72. “it turns out that focus is so
important, even if you pick
the wrong focus you're doing
better!” BILL GROSS
Read more: http://www.businessinsider.com/bill-gross-lessons-2011-12?op=1#ixzz2gO4zcdIJ

73. “Do things that
don't scale”
-Paul Graham

74. “If you can’t get them to
adopt your idea with high-touch,
face-to- face service,
they will not buy into your
cold web page.”
-Manuel Rosso

75. “Do the least that
gets you to the end
instead of the most
that gets you to the
beginning”
-ab

76. what if the
bottleneck
is at the bottom?

82. Manual

83. harmNO,
copyright
infringement,
building,
adwords

84. Science. Economics.
Supply & Demand
Opportunity cost.

85. Thank you!
adam@neighborrow.com
@adamberk

86. Thank me?
Send feedback to
adam@neighborrow.com
@adamberk
or send an entrepreneur to my
next event in Paris or Kansas
City.

87. I PROMISE…
If you do 10 interviews and
share them on the document,
you have a mentor for life:)