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13 Mobile Ad formats for a successful mobile strategy in 2013

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13 Mobile Ad formats for a successful mobile strategy in 2013

  1. 1. Mobile Marketing – Best Practices 13 Mobile Ad formats for a successful mobile strategy in 2013
  2. 2. Mobile Marketing – Best Practices 1. Paid Downloads / Pay Per Download Designed for premium users Less tolerant to advertising or in-app purchases Work fine for Apps in the gaming, entertainment, productivity, navigation & news categories 2. In-App Advertising / Mobile Ads Designed for heavy use Revenue is based on number of user impressions and/or clicks Work fine for gaming, news, chat & entertainment category apps 3. In-App Purchases or Subscriptions Requires a very loyal following of users Need to regularly add fresh content Offers Additional purchasing privileges, badges or subscriptions inside the app Work Fine for apps in the gaming, lifestyle & news categories 4. Sponsorships Required an Ad or logo within your app Offers a one-shot source of revenue
  3. 3. Mobile Marketing – Best Practices 5. Push Ads Displayed in the notification tray (opt-in needed) Generate high CTR No accidental clicks Not placed inside apps Tagged with a permanent opt-out link with the name of the app which delivered the ad Advertisers pay on a CPC basis 6. Icon Ads / Sponsored shortcuts Placed on the home screen of an opted-in user’s device Advertisers pay on a CPI basis for each icon installed 7. Dialog Ads Displayed as a dialog box inside an app A 1 sentence call-to-action with an OK & Cancel button Advertisers pay on a CPC basis 8. SmartWall Ads Displayed & optimized dynamically in real time with an SDK Generate high CPM Need a user action to stop/close it
  4. 4. Mobile Marketing – Best Practices 9. Offer Wall Ads Designed for individual promotional Placed in a single in-app interstitial Can be selected by a user for participation Advertisers pay on a CPC or CPA basis 10. Video Ads Designed & efficient for a positive viewing experience with Wi-Fi or 4G connection Need a high-quality video Advertisers pay on a CPM basis 11. Rich Media Ads Designed for rich experiences which are directly embedded in another app A full landing page embedded inside an app with a fixed close button at the top 12. Full-Page Banner Ads Displayed as an in-app interstitial to users with a fixed close button at the top Advertisers pay on a CPC basis 13. AppWall Ads Displayed within an app session Generate high CTR & engagement

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