LISTEN TO WHAT CUSTOMERS ARE Designing the Future: When Fact Meets Fiction

DESIGNLING THE FUTURE:
WHEN FACT MEETS FICTION

Dean Johnson, Head of Innovation, Brandwidth
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LISTEN TO WHAT
CUSTOMERS ARE SAYING,
WHAT THEY WANT

MORE IMPORTANTLY,
WHAT THEY DON’T WANT

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DESIGN THE FUTURE!

CONSUMERS OFTEN
DON’T KNOW WHAT
THEY WANT, SO NEED
STRONG DIRECTION

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BUILD TO
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SHAPE THE FUTURE

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Welcome to We l°/ exnt Iob I/ e'a7/'5

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Dean Johnson, Head of Innovation, Brandwidth

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