This document introduces the Future Value Framework, which aims to guide organizations in efficiently using time to generate human and context-centric value. The framework includes elements like value propositions, futures context, visions, and value policies. It also incorporates principles from design thinking, which emphasizes empathy and creating perceived value by questioning assumptions and experimenting. The document argues the framework and design thinking both focus on understanding individuals in the present and future to identify value opportunities. It invites the reader to learn more by visiting the Future Value Hub or a LinkedIn discussion group.