Digital Dealer Canada
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Inbound marketing presentation from ActivEngage for Digital Dealer Canada
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Digital Dealer Canada
- 1. Connect With More Internet Shoppers in 2012
- 2. “ If you’re not appearing, you’re disappearing ” Art Blakey ”
- 3. 1995
- 4. 2012
- 5. 97% of consumers leave your website without taking any action online. 5
- 6. Average Dealership 5000 Unique Visitors 150 Leads Generated 4850 Remain Anonymous
- 7. Website Userability Webpage Split-Testing Conversion Tools Website Analytics
- 9. Case Study www.GreenWayDodge.com 20,000 Unique Visitors Monthly
- 17. Case Study www.UsedCarKing.com 30,000 Unique Visitors Monthly
- 30. Website Testing
- 35. Conversion Tools Call the dealership 2. Fill out a form 3. Start a live chat 4. Print Map / Walk-in
- 37. Web Forms
- 38. Live Chat
- 39. Printed Maps
- 40. Social Media
- 42. Visitor Data
- 43. Unique Visitors Total Visitors Time On Website 10 Pages Per Visit Click Path Exit Pages Entrance Pages Bounce Rate Keywords Referring URLs
- 44. Engagement Data
- 45. 5 Critical Content Depth of Visit Length of Visit Recency Direct Visits
- 46. Conversion Data
- 47. 3 Geographic Target Point of Conversion (forms, chats, calls, walk-ins) Form Abandonment
- 48. Wrap Up Website Userability Webpage Split-Testing Conversion Tools Website Analytics
- 49. Questions
- 50. Todd L Smith Chief Executive Officer ActivEngage 321-441-7700 todd@activengage.com Twitter.com/activengage
Editor's Notes
- Connecting with more internet shoppers is a science and requires dedication and consistency
- In 1995 automotive webpages were barely more than a couple pictures and a address.
- By 2012 website have improved in the level of information that is available yet are still missing the critical conversion that we expected from the Internet
- Our websites are failing us every single day by leaving hundreds of shoppers without the answers to take action
- Today we are going to cover the 4 critical areas of connecting with more shoppers in 2012
- Lets first talk about Userability Three examples of how consumer are using websites
- Understanding actual shoppers behavior is a key to improving your website. Here is a search page results for SUVs Three things to notice here 7 people click leather as a top choice over sunroof, navigation, heated seats etc in regard to purchasing an SUV Now the Price cut vehicle option has more relevance at this point in the process of the shopper Also the no payments in the top right which was almost completely ignored on page one now has relevance to the shoppers decision to move forward.
- You will need to find high traffic pages to test on your website to be able to measure results accurately and achieve a level of Validity
- Test only a couple things at a time to make your test reach a point of validity quicker
- There are so may social media
- As we move forward Analytics play such a powerful role in understanding how shoppers are using your website. In this section we will discuss the 8 most powerful data points that you should be tracking to effectively improve your website. Visitor Data Entrance Pages Click Paths Pages Per Visit Engagement Data Time on website Exit pages Depth of visit Conversion Data Geographic data Conversion types
- As we move forward Analytics play such a powerful role in understanding how shoppers are using your website. In this section we will discuss the 8 most powerful data points that you should be tracking to effectively improve your website. Visitor Data Entrance Pages Click Paths Pages Per Visit Engagement Data Time on website Exit pages Depth of visit Conversion Data Geographic data Conversion types
- As we move forward Analytics play such a powerful role in understanding how shoppers are using your website. In this section we will discuss the 8 most powerful data points that you should be tracking to effectively improve your website. Visitor Data Entrance Pages Click Paths Pages Per Visit Engagement Data Time on website Exit pages Depth of visit Conversion Data Geographic data Conversion types
- As we move forward Analytics play such a powerful role in understanding how shoppers are using your website. In this section we will discuss the 8 most powerful data points that you should be tracking to effectively improve your website. Visitor Data Entrance Pages Click Paths Pages Per Visit Engagement Data Time on website Exit pages Depth of visit Conversion Data Geographic data Conversion types
- Today we are going to cover the 4 critical areas of connecting with more shoppers in 2012
- Open it up to questions