Over 300 Million iPhones have been activated
iPhone owns 29% of the U.S. smartphone market
Over 500 Million Android phones have been activated
Android owns 47% of the U.S. smartphone market
The Smart Phone Revolution

Mobile Applications
In just over 3
years, over 20
Billion apps have
been downloaded
between iPhone and
Android devices.

A Mobile Application
is a software program
that runs on mobile
Smart phones and
assists the user in
some way
What is a Mobile App?

Due to the low processing
power of mobile devices
when compared to
PCs, apps are created to be
completely compatible with
mobile phones.

The first mobile app was
created by apple for their
iPhone users but in no
time, software developers
have ventured into all types
of smartphones; making
apps easily accessible to the
whole mobile world

Mobile apps assist mobile phone
users by making tasks
easier, enabling interaction
and, if suitable, can even put
some fun into the use of
smartphones.

Some mobile apps are pre-
installed on
smartphones, such as
compasses, calculators, cale
ndars, clocks, and many
others

The early applications have
been centered mainly
around games and tools.
Since the first
application, the world of
mobile apps has evolved
extremely fast to what we
have available today…..

While most mobile apps are
made purely for fun
purposes, apps are quickly
becoming far more business
and marketing oriented
MOBILE MARKETING MACHINES !

The Mobile/Internet Connection Is Complete

The main reason for a
business to have an app is
to give their customers a
quick, easy and valuable
way to interact with them
and make them happy!
From Angry Birds To Happy Customers

A mobile app allows any
organisation to be right in the
pocket of their consumer
available at their fingertips,
With a simple click, they can
get what they want.

People like being connected
and if a business can provide
that much-needed
connection, they will be
rewarded with loyalty from
their customers

When customers realize that
they can easily find what
they want without having to
go through countless hoops
on their mobile phone, that
business or organisation will
always be on their phone

When an app provides a lot of
interesting content, is easy to
use and has value, customers
will share the app with
others, which will help
increase the exposure and
sales even further

By including a promotion
on the app
download, statistics show
that a high percentage of
people who download their
app will actually visit their
physical store to take
advantage of the discount
or offer.

Once the app is installed, an
organisation is able to send
their customers
valuable, engaging information
on a regular basis.
‘Quality’ Over ‘Quantity’

Mobile applications
allow regular
communication directly
with the customer to
offer them something
special

Mobile applications can provide numerous native
features unique to smartphones such as GPS
Directions, Direct Calling, Loyalty programs …..

The Consequences of a
business Not Having a
Mobile App Marketing
Strategy …..
The World Is Going Mobile

Mobile consumers today
want everything to be fast
and easy. If it isn’t, a
business has a potential
profit leak

A Mobile app creates an instant
connection between businesses
and their customers…
So not having one could have a
negative impact on a business
much quicker than you might
think….

Let’s Recap Those Statistics…
95% Of mobile users will search for local
businesses using their devices
40% Of mobile users will move to a
competitor website if they have a slight
problem accessing a website on their phone
61% Of these will call the business they find

The ultimate price a
business will pay for not
implementing a Mobile
Strategy is failing to reach
more potential customers
as well as losing their
existing ones!
So The Ultimate Price?

If you would like more information
about how a Mobile App Strategy
can help boost your Business get..
‘Mobile Profits 101’ for free
www.ActivateMobileMarketing.com