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Sustainable Communications Design
An instrument to stimulate sustainable behavior



Bernd Draser
ecosign / academy for sustainable design
Cologne, Germany

bernd.draser@ecosign.net
www.ecosign.net
What we do
What we do
•	 educating	professional	designers
What we do
•	 educating	professional	designers	
•	 strong	emphasis	on	sustainability
What we do
•	 educating	professional	designers	
•	 strong	emphasis	on	sustainability
•	 communications	design
What we do
•	 educating	professional	designers	
•	 strong	emphasis	on	sustainability
•	 communications	design
•	 product	design
What we do
•	 educating	professional	designers	
•	 strong	emphasis	on	sustainability
•	 communications	design
•	 product	design
•	 professional	skills
What we do
•	 educating	professional	designers	
•	 strong	emphasis	on	sustainability
•	 communications	design
•	 product	design
•	 professional	skills
•	 creative	strength	/	techniques	of	creativity
What we do
•	 educating	professional	designers	
•	 strong	emphasis	on	sustainability
•	 communications	design
•	 product	design
•	 professional	skills
•	 creative	strength	/	techniques	of	creativity
•	 broad	cultural	knowledge
What we do
•	 educating	professional	designers	
•	 strong	emphasis	on	sustainability
•	 communications	design
•	 product	design
•	 professional	skills
•	 creative	strength	/	techniques	of	creativity
•	 broad	cultural	knowledge
•	 mature	and	responsible	personalities
What we do
•	 educating	professional	designers	
•	 strong	emphasis	on	sustainability
•	 communications	design
•	 product	design
•	 professional	skills
•	 creative	strength	/	techniques	of	creativity
•	 broad	cultural	knowledge
•	 mature	and	responsible	personalities	
•	 ethical	and	aesthetic	faculty	of	judgement
Our idea of education in sustainability
Our idea of education in sustainability
•	 more	than	a	simple	job	training
Our idea of education in sustainability
•	 more	than	a	simple	job	training
•	 broadening	cultural	competence	and	world	knowledge
Our idea of education in sustainability
•	 more	than	a	simple	job	training
•	 broadening	cultural	competence	and	world	knowledge
•	 complementing	the	professional	design	skills	with
Our idea of education in sustainability
•	 more	than	a	simple	job	training
•	 broadening	cultural	competence	and	world	knowledge
•	 complementing	the	professional	design	skills	with
	   •	 ecology
Our idea of education in sustainability
•	 more	than	a	simple	job	training
•	 broadening	cultural	competence	and	world	knowledge
•	 complementing	the	professional	design	skills	with
	   •	 ecology
	   •	 philosophy
Our idea of education in sustainability
•	 more	than	a	simple	job	training
•	 broadening	cultural	competence	and	world	knowledge
•	 complementing	the	professional	design	skills	with
	   •	 ecology
	   •	 philosophy
	   •	 psychology
Our idea of education in sustainability
•	 more	than	a	simple	job	training
•	 broadening	cultural	competence	and	world	knowledge
•	 complementing	the	professional	design	skills	with
	   •	 ecology
	   •	 philosophy
	   •	 psychology
	   •	 art	history
Our idea of education in sustainability
•	 more	than	a	simple	job	training
•	 broadening	cultural	competence	and	world	knowledge
•	 complementing	the	professional	design	skills	with
	   •	 ecology
	   •	 philosophy
	   •	 psychology
	   •	 art	history
	   •	 fine	arts
Our idea of education in sustainability
•	 more	than	a	simple	job	training
•	 broadening	cultural	competence	and	world	knowledge
•	 complementing	the	professional	design	skills	with
	   •	 ecology
	   •	 philosophy
	   •	 psychology
	   •	 art	history
	   •	 fine	arts
	   •	 wide	range	of	extra-curricular	activities
Our idea of education in sustainability
•	 more	than	a	simple	job	training
•	 broadening	cultural	competence	and	world	knowledge
•	 complementing	the	professional	design	skills	with
	   •	 ecology
	   •	 philosophy
	   •	 psychology
	   •	 art	history
	   •	 fine	arts
	   •	 wide	range	of	extra-curricular	activities
•	 professional	designers,	capable	of	meeting	the	complex		 	
	   challenges	of	an	endangered	world
How sustainable communications design
can help changing behavior
How sustainable communications design
can help changing behavior
•	 communications	design	is	more	than	a	marketing	tool
How sustainable communications design
can help changing behavior
•	 communications	design	is	more	than	a	marketing	tool	
•	 designers	should	be	involved	at	the	earliest	possible		 	   	
	   moment	of	a	project
How sustainable communications design
can help changing behavior
•	 communications	design	is	more	than	a	marketing	tool	
•	 designers	should	be	involved	at	the	earliest	possible		 	   	
	   moment	of	a	project
•	 sustainable	designers
How sustainable communications design
can help changing behavior
•	 communications	design	is	more	than	a	marketing	tool	
•	 designers	should	be	involved	at	the	earliest	possible		 	   	
	   moment	of	a	project
•	 sustainable	designers	
	   •	 do	not	persuade	–	they	do	convince
How sustainable communications design
can help changing behavior
•	 communications	design	is	more	than	a	marketing	tool	
•	 designers	should	be	involved	at	the	earliest	possible		 	   	
	   moment	of	a	project
•	 sustainable	designers	
	   •	 do	not	persuade	–	they	do	convince
	   •	 appeal	to	target	groups	with	esteem	–	not	with	
	   	   admonishment
How sustainable communications design
can help changing behavior
•	 communications	design	is	more	than	a	marketing	tool	
•	 designers	should	be	involved	at	the	earliest	possible		 	   	
	   moment	of	a	project
•	 sustainable	designers	
	   •	 do	not	persuade	–	they	do	convince
	   •	 appeal	to	target	groups	with	esteem	–	not	with	
	   	   admonishment
	   •	 will	meet	their	audience	in	their	lifeworld
How sustainable communications design
can help changing behavior
•	 communications	design	is	more	than	a	marketing	tool	
•	 designers	should	be	involved	at	the	earliest	possible		 	   	
	   moment	of	a	project
•	 sustainable	designers	
	   •	 do	not	persuade	–	they	do	convince
	   •	 appeal	to	target	groups	with	esteem	–	not	with	
	   	   admonishment
	   •	 will	meet	their	audience	in	their	lifeworld	
	   	   •	 in	terms	of	signs	/	symbols	/	aesthetic	codes
How sustainable communications design
can help changing behavior
•	 communications	design	is	more	than	a	marketing	tool	
•	 designers	should	be	involved	at	the	earliest	possible		 	   	
	   moment	of	a	project
•	 sustainable	designers	
	   •	 do	not	persuade	–	they	do	convince
	   •	 appeal	to	target	groups	with	esteem	–	not	with	
	   	   admonishment
	   •	 will	meet	their	audience	in	their	lifeworld	
	   	   •	 in	terms	of	signs	/	symbols	/	aesthetic	codes	
	   	   •	 in	terms	of	the	appropriate	media
How sustainable communications design
can help changing behavior
•	 communications	design	is	more	than	a	marketing	tool	
•	 designers	should	be	involved	at	the	earliest	possible		 	   	
	   moment	of	a	project
•	 sustainable	designers	
	   •	 do	not	persuade	–	they	do	convince
	   •	 appeal	to	target	groups	with	esteem	–	not	with	
	   	   admonishment
	   •	 will	meet	their	audience	in	their	lifeworld	
	   	   •	 in	terms	of	signs	/	symbols	/	aesthetic	codes	
	   	   •	 in	terms	of	the	appropriate	media	
•		 will	enhance	the	credibility	of	CSOs
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser
WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser

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WS5b_CreativeInstrumentsSustainableCommunicationsDesign_Draser

  • 1. Sustainable Communications Design An instrument to stimulate sustainable behavior Bernd Draser ecosign / academy for sustainable design Cologne, Germany bernd.draser@ecosign.net www.ecosign.net
  • 3. What we do • educating professional designers
  • 4. What we do • educating professional designers • strong emphasis on sustainability
  • 5. What we do • educating professional designers • strong emphasis on sustainability • communications design
  • 6. What we do • educating professional designers • strong emphasis on sustainability • communications design • product design
  • 7. What we do • educating professional designers • strong emphasis on sustainability • communications design • product design • professional skills
  • 8. What we do • educating professional designers • strong emphasis on sustainability • communications design • product design • professional skills • creative strength / techniques of creativity
  • 9. What we do • educating professional designers • strong emphasis on sustainability • communications design • product design • professional skills • creative strength / techniques of creativity • broad cultural knowledge
  • 10. What we do • educating professional designers • strong emphasis on sustainability • communications design • product design • professional skills • creative strength / techniques of creativity • broad cultural knowledge • mature and responsible personalities
  • 11. What we do • educating professional designers • strong emphasis on sustainability • communications design • product design • professional skills • creative strength / techniques of creativity • broad cultural knowledge • mature and responsible personalities • ethical and aesthetic faculty of judgement
  • 12. Our idea of education in sustainability
  • 13. Our idea of education in sustainability • more than a simple job training
  • 14. Our idea of education in sustainability • more than a simple job training • broadening cultural competence and world knowledge
  • 15. Our idea of education in sustainability • more than a simple job training • broadening cultural competence and world knowledge • complementing the professional design skills with
  • 16. Our idea of education in sustainability • more than a simple job training • broadening cultural competence and world knowledge • complementing the professional design skills with • ecology
  • 17. Our idea of education in sustainability • more than a simple job training • broadening cultural competence and world knowledge • complementing the professional design skills with • ecology • philosophy
  • 18. Our idea of education in sustainability • more than a simple job training • broadening cultural competence and world knowledge • complementing the professional design skills with • ecology • philosophy • psychology
  • 19. Our idea of education in sustainability • more than a simple job training • broadening cultural competence and world knowledge • complementing the professional design skills with • ecology • philosophy • psychology • art history
  • 20. Our idea of education in sustainability • more than a simple job training • broadening cultural competence and world knowledge • complementing the professional design skills with • ecology • philosophy • psychology • art history • fine arts
  • 21. Our idea of education in sustainability • more than a simple job training • broadening cultural competence and world knowledge • complementing the professional design skills with • ecology • philosophy • psychology • art history • fine arts • wide range of extra-curricular activities
  • 22. Our idea of education in sustainability • more than a simple job training • broadening cultural competence and world knowledge • complementing the professional design skills with • ecology • philosophy • psychology • art history • fine arts • wide range of extra-curricular activities • professional designers, capable of meeting the complex challenges of an endangered world
  • 23. How sustainable communications design can help changing behavior
  • 24. How sustainable communications design can help changing behavior • communications design is more than a marketing tool
  • 25. How sustainable communications design can help changing behavior • communications design is more than a marketing tool • designers should be involved at the earliest possible moment of a project
  • 26. How sustainable communications design can help changing behavior • communications design is more than a marketing tool • designers should be involved at the earliest possible moment of a project • sustainable designers
  • 27. How sustainable communications design can help changing behavior • communications design is more than a marketing tool • designers should be involved at the earliest possible moment of a project • sustainable designers • do not persuade – they do convince
  • 28. How sustainable communications design can help changing behavior • communications design is more than a marketing tool • designers should be involved at the earliest possible moment of a project • sustainable designers • do not persuade – they do convince • appeal to target groups with esteem – not with admonishment
  • 29. How sustainable communications design can help changing behavior • communications design is more than a marketing tool • designers should be involved at the earliest possible moment of a project • sustainable designers • do not persuade – they do convince • appeal to target groups with esteem – not with admonishment • will meet their audience in their lifeworld
  • 30. How sustainable communications design can help changing behavior • communications design is more than a marketing tool • designers should be involved at the earliest possible moment of a project • sustainable designers • do not persuade – they do convince • appeal to target groups with esteem – not with admonishment • will meet their audience in their lifeworld • in terms of signs / symbols / aesthetic codes
  • 31. How sustainable communications design can help changing behavior • communications design is more than a marketing tool • designers should be involved at the earliest possible moment of a project • sustainable designers • do not persuade – they do convince • appeal to target groups with esteem – not with admonishment • will meet their audience in their lifeworld • in terms of signs / symbols / aesthetic codes • in terms of the appropriate media
  • 32. How sustainable communications design can help changing behavior • communications design is more than a marketing tool • designers should be involved at the earliest possible moment of a project • sustainable designers • do not persuade – they do convince • appeal to target groups with esteem – not with admonishment • will meet their audience in their lifeworld • in terms of signs / symbols / aesthetic codes • in terms of the appropriate media • will enhance the credibility of CSOs