Learn how busy nonprofit social media managers can utilize high performing content to boost Facebook page engagement. Free content finder --> http://engagement.actionsprout.com/inspire

1. Who Likes Cute Animals?

2. Cultural Icons?

3. Inside Jokes?

4. Witty Quotes?

5. Zingers?

6. 15 minutes a day, everyday - 700 million people

7. Your page is your brand
People don’t visit your page
It’s all about the feed
Content is King

8. Do you struggle trying to find great stuff to post EVERYDAY?

9. There is hope!

10. 20% unique content, 80% recycled over-performing content

11. Post content again that is working
well on your own page
Adapt other pages high performing
content to fit your unique message
Re-post content that is performing
well on similar pages
Re-use
Borrow
Flatter

12. Post something uniquely yours
Warning: 80% of this will fail, that’s ok

13. Finding Over-performing Content
Every page has an engagement average.
Look for content that perform significantly better than average
Yes it’s really that simple!

14. 16,255
Engagement Avg
168,960
This Post
10X

15. 1,735
Engagement Avg
14,684
This Post
8X

16. Engagement Avg 428
This Post 1,985
5X

17. It’s all about Likes, RIGHT?
Only if quantity is all you care about
Warning: content deliver rates may vary

18. FAN ENGAGEMENT SCORE
Avg engagement on recent posts related to a pages total fan count
Perfect score 10,000
You always engage as many people as you have fans on every post
39
Your only as good as your last 100 posts.

19. 270k Fans
1073 avg engagement
39
1143 Fans
39 avg engagement
341

20. 4.4M Fans
96k avg engagement
218
15M Fans
8,000 avg engagement
5

21. 500k Fans
325 avg engagement
6
900k Fans
1,700 avg engagement
18
8.9M Fans
1,153 avg engagement
1

22. 2.7M Fans
16k avg engagement
59
3.3M Fans
1,543 avg engagement
4

23. 36M Fans
180k avg engagement
50
3.5M Fans
44k avg engagement
125

24. Getting to ROI
Over-performing content helps messages spread
LIKE – SHARE – COMMENT
Meaningful actions = deeper engagement
SIGN A PETITION – PLEDGE TO DO SOMETHING – THANK SOMEONE
More engaged people help you achieve outcomes
CONTACT – CULTIVATE – CONVERT

25. 70%of people who complete actions
for a page post are not fans of that page.
15%of people on average who
engage with a post will also complete a deeper
action if asked
35%of people taking action are
doing so on a mobile devices
Interesting Stats