The document discusses important information for recruiters to know about using ACT test score data effectively. It explains that score senders are a high-yielding source for recruitment and students are more likely to enroll if they send official scores. Recruiters should understand the cognitive and non-cognitive data provided, including benchmark scores showing college readiness. Integrating this data into personalized communications based on students' skills, interests and needs improves recruitment outcomes. Promoting early ACT testing and name release increases college access and enrollment yields.

1. What You Need to Know to be a Better Recruiter

4. Score Senders Are Simply not Like any Other Inquiry Among 2007 ACT-tested high school graduates: 62.8 tested at least once as 11 th graders 30.8% enrolled at a college that was at least in one of their score-sender choice sets* Among students who tested as 11 th graders, specified at least one college choice, and enrolled somewhere: 57.2% enrolled at a college that was in at least one of their 11 th grade choice sets *includes students who sent no scores and/or enrolled at no institution that we could track.

14. Understanding the data you receive: Cognitive Data

16. Understanding the data you receive: Cognitive Data

18. Understanding the data you receive: Cognitive Data

19. Understanding the data you receive: Cognitive Data

20. Understanding the data you receive: Cognitive Data

21. Understanding the data you receive: Cognitive Data

22. Understanding the data you receive: Cognitive Data

23. Understanding the data you receive: Cognitive Data

24. Understanding the data you receive: Cognitive Data