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Managing the life of digital assets has evident importance for every company today. You can bury your data very easy with cheap storage. Easy storing should save time because only a minor percentage of the stored data needs retrieval later. The challenge is that nobody can apply the filter in advance. Storing in advance is obviously only one part of the solution. To avoid storing twice or more often is one amongst others. If it comes to quality knowledge management is more important than data warehousing, because knowledge is the essence of information. Finally wisdom is choosing the right one(s) from the available answers.