2012-09-13~14 - 2012 國際創新論壇 - 洞察。開啟創新心得分享 PPT 本 PPT 僅為個人心得分享用，無任何商業意圖，如有任何冒犯煩請聯繫，感謝。

1. 洞察。開啟創新
aco

2. 使用者經驗設計

3. • 創新就是 Market Value
– 使用者於對產品/服務的愛好、感動和堅持
• 所有產業都是服務業
– 你有什麼問題，我們幫你解決，ex：中鋼
– 誠品  Life Style，喫茶趣 飲食，飲茶文化
• 使用者就是創造答案的一部份
• 創造出感質的產品  回憶、感覺、經驗

4. Innovation by making sense of the
world
Jan Christoph Zoels Experientia 創始合夥人

10. Low2no

17. Spot, embrace and fuel change
– Explore weak signals. Embrace ambiguous paths of exploration from foresight to design
thinking in creating value. Take risks and don’t be afraid of failures.
Empathise with people and cultures
– Discover people’s aspirations and make them tangible.
Be inspired by progressive behaviours
– Provide a clear understanding of Progressives and their role in societies. Act upon people’s
insights to structure the design activity.
Co-create
– Open the design cycle to people, by exchanging values and evolving together. Understand
people by sharing, shaping and evaluating their experiences.
Unleash cross-disciplinary ingenuity
– Recognise the importance of the ideas spread all stakeholders. Allow people a sense of
ownership and achievement.
Excite through experience prototypes
– Use emotionally engaging media to communicate and test ideas. Share. Evangelise.
Create value through innovative process
– Value arises from implementation: spot, empathise, be inspired, co-create, unleash,
excite, live!

19. 未來生活的設計思考
奇想創造執行長 謝榮雅

20. 創新造型 1994
創新材料 2003
創新技術 2006
創新思考 2008
創新服務 2008
創新商模 2010
創新策略 2010

29. “不只是發現問題，而是能提供一個解決問題的設計“

30. 如何在組織中推展使用者經驗設計
游欣 趨勢科技使用者經驗協理

32. • What is your organization’s vision?
• Do you agree?
• Where are you in the vision?

33. A 10-Year Old Startup
• Myth of a “Tech Company”
• Inconsistency / Painful Experiences
• Costly Support / Internal Training

34. UI Engineer Team 1998 - 2002
• A group of people who can’t code well
• A dedicated “design” team to FIX inconsistencies
• A team who might be able to DEFINE designs and
standards
• A team which actually does all of the above, and goes
beyond

35. Consumer Design & Doc
• Everyone could comment on the look and Feel
and influence terminology decisions
• Get CXO to go through the E2E pain and realistic
ground

36. Really complex products!
Complicated Configurations!
Not sexy at all!

37. Titanium
• Design Objectives
• Spirit – Light, Fast and Smart
• Design for Patricia
• E2E User Experience Optimization

39. • Feature Complexity 50%
• Support Contract Rate 40%
• Good Reviews
– Minimalistic interface, easiest-to-use security suite
interface (CNET Review)
– Well-designed and easy to use (PC Magazine)
Feedback

40. 1. Sketch a vision
2. Believe in what you sell
3. Empower your team
4. Be a great leader to your team
5. Get feedback regularly and iteratively
Step by Step

43. Every Pixel Counts
Every Step Counts
Every Touch Point Counts
Sense of Ownership
Sense of Urgency

44. “只要有 Ownership 就可以透過行動去改變組織的使用者經驗“

45. 關鍵創新經營決策

47. 事業創新的發展方向
目片芽輝 野村綜合研究所資深顧問

48. WOW 多品牌成就王品
高端訓 王品集團品牌副總

51. 新! 新! 新雄獅
黃信川 雄獅集團總經理

53. 經營網路社群

54. 衍生商品

55. 平面媒體

56. 影音媒體

57. 網路媒體

58. 知識力 欣講堂

59. 文創力
Lion Café

60. 科技力

61. Q & A

62. Thank You
Putting People First