The document discusses various social media tools for expanding a brand and selling tickets, including Facebook, Foursquare, Twitter, and Google+. It provides tips for using each platform like allowing ticket buyers to share purchases on Facebook to influence friends, creating branded content and tabs on Facebook pages, checking into venues on Foursquare to reward users and leave tips, composing concise tweets that inspire sharing, and utilizing business tools on Google+. The document also addresses responding to negative feedback by being quick, honest, open, and nice.