Lets get startedWhat is Web 2.0 and what is social mediaThe introduction of Web 2.0 is changing our industry as the web becomes our platform. Wikipedia defines - Web 2.0 as a perceived second generation of Web-based services including: social networking sites (Blogs), Wikis, and communication tools (Pod Casts) which emphasize online collaboration and sharing among users.
When most businesses begin a social media campaign, they tend to focus on Facebook (), Twitter (), and other social sites. They usually forget to incorporate their own site and tie their social profiles together. Our second big win, is the creation of a blog or social hub. Why push your consumers to connect with you on other sites, but not give them a reason to visit yours?Building and writing a blog may be time consuming, but it creates a way to connect with users on your own website. Additionally, creating useful content such as how-tos or industry insights can keep customers engaged.
Why, because I get this – Why do I want to read about what someone had for breakfast?
Or hyperventilating because they can barely get done what they need to know.
Share with you an exercise I do in some of my classes to get everyone to see the power of social media.
For local businesses with a storefront, sites like Yelp () can make a real impact. Yelp allows businesses to create listings with all the necessary information for a consumer to find you, while other customers can review and comment on your business. Many of these sites will let business owners “claim” their listings and add information, such as phone numbers, store hours, menus, etc.Consumers use local social networks to find businesses, but also to get social proof when making a decision. They use comments and reviews to go with the “best” listing. Because of the demographic these sites target (people ready to make a decision) small businesses can see a great return from local social networks.
Everyone is talking about Twitter. So why is it a big win? Simple: it connects you with your consumers in real-time via the web, desktop applications, and even mobile. Finding a way to offer value while humanizing the business can lead to a stronger following and increased word of mouth marketing.A great example is CoffeeGroundz, a small coffee shop in Houston, Texas. The author of their Twitter account is charismatic and his commitment to customer service has drawn a lot of attention to his business. By being engaging and interacting with the community @CoffeeGroundz has been able to double their clientele.
family wine business from $4 million to $60 million in five years.Gary Vaynerchukast December, seeking to enhance sales, he offered free shipping and promoted it three ways. As a result, he said, a direct marketing mailing cost $15,000 and brought in 200 new customers; a billboard ad cost $7,500 and won 300 new customers; and tweeting the promotion on Twitter attracted 1,800 new customers. No wonder he loves the online approach and is in demand as a consultant by businesses as large as Disney and as small as neighborhood hardware stores.
On Facebook later on you can learn how to join groups and pages but believe me ignore is your friend. Do not join and start all of the applications As you get more involve in Facebook, you can enhance your profile and you can also start ignoring and doing something to limit what certain people see and make it more exclusive for business. Even starting a group or a page that have nothing to do with business, if you're going to use Facebook
Get their attention by being involved with what they care about and they will remember you. It is people, not the produt or the customer. It is the emotional connection connects the two. Women are making emotional connections on the Internet They are learning, loving, sharing connecting nadlivng their lives online