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Actor                                                                            Conditions                                                                                            System Behavior                                                        User Type

                                                                         Persistent cookie found               Registered for limited          Registered for member                Authenticated ?                 RECOGNITION                      CONTENT                ACCOUNT ACCESS                  Descriptive name for
                                                                                                                                                                                 If the user has entered their
                                                                              on computer ?                   access (through newsletter              access ?
                                                                                                                                                                                                                                                                                                             user and related
                                                                                                                                                                               username and password during
                                                                              This determines if the system         or saved system            This determines if the system
                                                                                                                                                                                                                 Does the site assume          What kinds of content        What account details
                                                                                                                                                                                the session and has not been
                                                                             recognizes the user when they          configuration   )?           allows access to member                                                                                                                                     system behavior
                                                                                                                                                                                                                    prospect , return           are presented on            can the user access
                                                                                                                                                                               idle for more than ten minutes,
                                                                                    return to the site.       This determines if the system      features and information
                                                                                                                                                                                   the user is authenticated.
                                                                                                              allows users to view a limited                                                                       visitor, registered               arrival?                    after login?
                                                                                                                 profile and functionality .                                                                      visitor or registered
                                                                                                                                                                                                                        member ?
                                                                                 YES             NO               YES             NO               YES             NO               YES            NO
                                                                                                                                                                                                                                                  General interest and
                                                                                                                                                                                                                     Assumes prospect                                                  None
                                                                                                  X                                X                               X                                X                                                                                                           Anonymous
                                                                                                                                                                                                                                                   prospect-focused
                                                                                                                                                                                                                  Recognizes return visitor    Above; promotions may be                None
                                                                                   X                                               X                               X                                X                                                                                                         Return prospect
                                                                                                                                                                                                                                                        targeted
                                                                                                                                                                                                                                                                             On user login, access to
                                                                                                                                                                                                                                                  General interest and                                           Anonymous
                                                                                                                                                                                                                     Assumes prospect
                                                                                                  X                 X                                              X                                X                                                                          profile; saved data
                                                                                                                                                                                                                                                   prospect-focused                                         (registered prospect
                                                                                                                                                                                                                                                                                                                               )
                                                                                                                                                                                                                   Recognizes registered       Above, promotions may be      On user login, access to
                                                                                   X                                X                                              X                                X                                                                                                       Registered prospect
                                                                                                                                                                                                                     visitor; auto login        targeted based on profile      profile; saved data
                                           DIRECTV Subscriber
                                                                                                                                                                                                                                               Above, promotions may be       Access to limited user            Authenticated
                                             (Has DIRECTV)                        n/a            n/a                X                                              X                 X                             Recognizes registered
                                                                                                                                                                                                                                                targeted based on profile   profile / saved configuration   (registered prospect
                                                                                                                                                                                                                                                                                                                               )
                                                                                                                                                                                                                 prospect from session login
                                           May or may not be a                                    X                                X                 X                                              X                                             General interest and      On user login, access to full      Anonymous
                                                                                                                                                                                                                     Assumes prospect
                                                                                                                                                                                                                                                   prospect-focused            profile + account info       registered member
                                               member of
                                                                                                                                                                                                                   Recognizes registered                                    On user login, access to full
                                             DIRECTV.COM                           X                                               X                 X                                              X                                          Targeted member-focused;
                                                                                                                                                                                                                                                       ;                                                    Registered member
                                                                                                                                                                                                                    member; auto login                                         profile + account info
                                                                                                                                                                                                                                                    general interest
                                                                                  n/a            n/a                               X                 X                               X                            Recognizes registered        Targeted member-focused;
                                                                                                                                                                                                                                                       ;                      Access to full profile +        Authenticated
                                                                                                                                                                                                                 member from sessi n login
                                                                                                                                                                                                                                  o                 general interest              account info              registered member

                                           is access site from a targetted
                                                    ing                                                                                                                                                                                            Targeted; member-
                                                                                                                                                                                                                     Assumes member                                                                           Generic member
                                                                                                  X                                X                               X                                X                                                                                  None
                                              email send to subscriber; no                                                                                                                                                                      focused; general interest
                                                 member cookie found




                                                                                 YES             NO               YES             NO                               NO               YES             NO              RECOGNITION                      CONTENT                ACCOUNT ACCESS
                                                                                                                                                                                                                                                  General interest and
                                                                                                                                                                                                                     Assumes prospect                                                  None                 Anonymous prospect
                                                                                                  X                                X                               X                                 X                                             prospect-focused
                                                                                                                                                                                                                                               Above; promotions may be
                                                                                                                                                                                                                  Recognizes return visitor                                            None
                                                                                   X                                               X                               X                                 X                                                                                                        Return prospect
                                                                                                                                                                                                                                                        targeted
                                                                                                                                                                                                                                                  General interest and       On user login, access to           Anonymous
                                                                                                                                                                                                                     Assumes prospect
                                                                                                  X                 X                                              X                                 X                                             prospect-focused            profile; saved data          registered prospect
                                             Non-subscriber                                                                                                                                                        Recognizes registered       Above, promotions may be       Access to limited user            Authenticated
                                                                                  n/a            n/a                X                                              X                  X                          prospect from sessi n login
                                                                                                                                                                                                                                   o            targeted based on profile   profile / saved configuration    registered prospect
                                               (prospect )
                                                                                                                                                                                                                    Recognizes registered      Above, promotions may be        Access to limited user
                                                                                   X                                X                                              X                                 X                                                                                                      Registered prospect
                                                                                                                                                                                                                      visitor; auto login       targeted based on profile   profile / saved configuration




               IA for Rich Interaction: Tools and Techniques from the Trenches
                                                                                                                                                Anthony Hempell | Manager, Usability & Interaction
                                                                                                                                                            Adrian Chong | Interaction Architect
                                                                                                                                                           Agnes Misiurny | Interaction Architect
Confidential and Proprietary © 2007 Blast Radius Inc.
Introductions

 Anthony Hempell, Manager of Usability and
  Interaction Architecture, Blast Radius
 Agnes Misiurny, Interaction Architect, Blast
  Radius
 Adrian Chong, Interaction Architect, Blast
  Radius




Confidential and Proprietary © 2007 Blast Radius Inc.
What we’re going to talk about
Agnes:
         methods for making interactive documents using
          Visio 2007.
Anthony:
         documenting user states and complex interactions in
          wireframes.
Adrian:
         hyperlinking user flows;
         using drawing tools to demonstrate interactive content;
         using prototyping.



Confidential and Proprietary © 2007 Blast Radius Inc.
Interactive documents using Visio 2007
                                                        Agnes Misiurny




Confidential and Proprietary © 2007 Blast Radius Inc.
User states and complex interactions
                                                        Anthony Hempell




Confidential and Proprietary © 2007 Blast Radius Inc.
DIRECTV

 Largest satellite TV service in the US
 15+ million subscribers

 DIRECTV.com: full redesign; 18 months
 Branding, IA, usability, functional redesign




Confidential and Proprietary © 2007 Blast Radius Inc.
Documenting user types: issues

 Communicate different user states (anonymous, non-
  member, member)
 Show the material differences between states for
  front-end and back-end teams
 One user can transition between multiple types over
  months, weeks or even during a session.
 Complex business rules




Confidential and Proprietary © 2007 Blast Radius Inc.
Non-member                              Member




                              Return prospect

Anonymous
                                                                         Registered
                                                       Anonymous          Member
                                                    Registered Member
                                                                                      Authenticated
               Anonymous
                                                                                       Registered
            Registered prospect
                                                                                        Member



                                                                          Generic
                                                         Authenticated
                                                                          Member
             Registered                                   Registered
              prospect                                     prospect
 Confidential and Proprietary © 2007 Blast Radius Inc.
User type definition
                                                                                                         Actors
                                                                   “Prospect” “Registered Prospect”Member”
                                                                         “Return Prospect”“Registered
                                                                            “Return “Registered “Registered
                                                                 “Prospect”
                                                                                            Prospect”                Prospect”                     Member”
                                                                                                                                              User has registered for a
                                                                                           User has previously   User has registered for a
                                                               User has not registered                                                          full DIRECTV.COM
                                                                   User has previously visited has for a
                                                                               User has registered registered for a full
                                                                                           User
                                                                                         visited DIRECTV.COM     “light” (prospect) account
                                                                                                                                                       account

                                                        User has not registered“light” (prospect ) account
                                                                         DIRECTV.COM         DIRECTV.COM account
                                         User is not
User is not recognized by Anonymous                                                                                 Anonymous                    Anonymous
               recognized by                                                                Anonymous
                                                                                                                    (registered                  (registered
                 system (no                                                              (return prospect)
  system (no cookie)                                                                                                 prospect)                    member)
                   cookie) not
                   user is
     User is       recognized by
   directed to Usersystem (no
                 System Pre-conditions




                                                 user is not
                      is
                                 Generic member                                          Generic member Generic member Generic member
               directed cookie).
                                               recognized by
                        to
    site by an site by an                        system (no
                                                  cookie).

                email to
     email to DIRECTVuser is                      user is
                                                                                                                                                  Registered
                                               recognized by
                                                                                         Generic member Generic member
                                                  system
                                                                                                                                                   member
    DIRECTV subscribers
                   recognized by                 (cookie).


                         system
   subscribers
                  (cookie).
                      User is
 User is recognizedby
              recognized by                                                                                          Registered                   Registered
                                                                                         Return prospect
                                                                                                                      prospect                     member
             system (cookie)
   system (cookie)

 User has authenticated
               User has                                                                                            Authenticated                Authenticated
             authenticated                                                                                          registered                   registered
    during session
             during session                                                                                          prospect                     member



   Confidential and Proprietary © 2007 Blast Radius Inc.
Mapping user type & system actions
             Persistent cookie found                                     Registered for limited RECOGNITION for member              Registered                                  CONTENT Authenticated ? ACCESS ACCOUNT
    Actor                                                                 Conditions                                                                                          System Behavior entered their User Type
                                                                                                                                                                                                 If the user has
                  on computer ?                                        access (through newsletter                                                       access ?
                                                                                                                                                                                              username and password during
               This determines if the system                                          or saved system               Does the site assume if the system
                                                                                                                                      This determines               What kinds of content                      What account details
                                                                                                                                                                                         CONTENT session and has not been Descriptive name for
                                                                                                                                                                                                the
              recognizes the user when they access (through limitedconfiguration ?
                        Persistent cookie found        Registered for                       Registered for member               Authenticated ?
                                                                                                         )?                               allows access to member
                                                                                                                                                               RECOGNITION                                 ACCOUNT ACCESS
                                                                                                                      prospect ,password their and information presentedidle for more than ten minutes, access
                                                                                                                        username and return                               are                    on              can the user user and related
                                                                                                                           If the user has entered
                              on computer ?                                                          access
                                                                             newsletter
                     return to the when they
                         This determines ifsite.             or saved system determines if the if the system
                                                                        This                This determines system                         features during
                                            the system
                                                                                                                                                            Does the site assume     What kinds of content  What account details
                                                                                                                          the session and has not been
                                                                                              features and limited visitor,more than ten minutes,
                                                                                                                         idle for registered                   prospect , return arrival presented on user canauthenticated.
                                                                                                                                                                                      are ?                 is the user access loginsystem behavior
                                                                                                                                                                                                                          after     ?
                                                                                                                                                                                                   the
                        recognizes the user                  configuration    )?             allows access to member
                                                       This determines allows users to view ainformation
                               return to the site.                       if the system
                                                                                                                             the user is authenticated.
                                                       allows users to view a limited                                                                         visitor, registered          arrival?             after login?
                                                                               profile and functionality. visitor or registered
                                                          profile and functionality .                                                                        visitor or registered
                                                                                                                                                                   member ?
                                                                                                                           member ?
                             YES              NO           YES                NO                YES            NO               YES            NO

                       YES                 NO                                 YES                 NO X                             YES                     NO                                            YES                      NO
                                                                                                                                                                                    General interest and
                                                                                                                                                       Assumes prospect                                                   None
                                            X                             X                                                         X                                                                                                                  Anonymous
                                                                                                                                                                                     prospect-focused
                                                                                                                                                    Recognizes return visitor    Above; promotions may be                 None
                                     X                                    X                             X                             X                                                                                                              Return prospect
                                                                                                                                                                  General interest and   targeted
                                                                                                                  Assumes prospect                                                                                                  X None (registered prospect)
                                            X                                                      X                                                          X prospect-focused and                            On user login, access to
                                                                                                                                                                         General interest                                                       Anonymous
                                                                                                                                                       Assumes prospect
                                            X                 X                                         X                             X                                                                           profile; saved data
                                                                                                                                                                          prospect-focused
                                                                                                                                                     Recognizes registered       Above, promotions may be       On user login, access to
                                                                                                             Recognizes return visitor
                                     X                        X                                         X                    X                                                                                                                     Registered prospect
                                                                                                                                                           Above; promotions may be                                                         None
                                                                                                                                                       visitor; auto login      targeted based on profile         profile; saved data
                           X                                                                       X                                                         X                                                                      X
DIRECTV Subscriber
                                                                                                                                                      Recognizes registered targeted
                                                                                                                                                                               Above, promotions may be          Access to limited user                Authenticated
  (Has DIRECTV)                      n/a   n/a                X                                         X                 X
                                                                                                                                                                                 targeted based on profile     profile / saved configuration       (registered prospect
                                                                                                                                                                                                                                                                      )
                                                                                                                                                   prospect from session login
                                                                                                                                                                                                               On user On access to full
                                                                                                                                                                                                                        login, user login, access to
                                                                                                                                                                  General interest and
May or may not be a                         X                             X                 X                                 X                                              General interest and                                              Anonymous
                                                                                                                  Assumes prospect                     Assumes prospect
                                            X                                  X                                                                              X prospect-focused                                                    X
                                                                                                                                                                           prospect-focused                       profile + account info
                                                                                                                                                                                                                              profile; savedregistered member
                                                                                                                                                                                                                                             data
    member of
                                                                                                                                                     Recognizes registered                                     On user login, access to full
  DIRECTV.COM                        X                                    X                 X                                         X                                Targeted member-focused;
                                                                                                                                                                               ;                                                                   Registered member
                                                                                                                                                      member; auto login                                          profile + account info
                                                                                                                                                                                      general interest
                                                                                                               Recognizes registered                        Above, promotions may be                                   On user login, access to
                                                                                                                                                    Recognizes registered
                                                                                                                                                                        Targeted member-focused;
                                                                                                                                                                                ;                                Access to full profile +Authenticated
                                     n/a   n/a                            X                 X                           X
                           X                                                   X                                                                            X                                                                X
                                                                                                                 visitor ; auto login              member from session login general interest                        account info      registered member
                                                                                                                                                             targeted based on profile                                   profile; saved data
is accessing site from a targetted                                                                                                                                                  Targeted; member-
                                                                                                                                                       Assumes member                                                                               Generic member
                                            X                             X                             X                             X                                                                                   None
   email send to subscriber; no                                                                                                                                          focused; general interest
                                                                                                                                                             Above, promotions may be                                   Access to limited user
                         n/a               n/a                                 X                                                                             X                                   X
                                                                                                              Recognizes registered
      member cookie found
                                                                                                                                                              targeted based on profile                              profile / saved configuration
                                                                                                            prospect from session login
                                            X                                                      X                          X                                                                                     On user X
                                                                                                                                                                  General interest and                                       login, access to full
                                                                                                                  Assumes prospect
                                                                                                                                                                   prospect-focused                                    profile + account info
                                                                                                               Recognizes registered                                                                                On user Xlogin, access to full
                           X                                                                       X NO                        X                           Targeted; member-focused;
                                     YES   NO                YES         NO
                                                                                                                member; auto NO
                                                                                                                     YES                              RECOGNITION          CONTENT                             ACCOUNT ACCESS
                                                                                                                              login                                                                                    profile + account info
                                                                                                                                                                general interest and
                                                                                                                                                                         General interest
                                                                                                                                                       Assumes prospect                                                   None                     Anonymous prospect
                                            X                             X                             X                             X                                    prospect-focused
                         n/a               n/a                                                     X                        X                                                                 X
                                                                                                             Recognizes registered                         Targeted; member-focused;                                      Access to full profile +
                                                                                                                                                                       Above; promotions may be
                                                                                                                                                    Recognizes return visitor                                             None
                                     X                                    X                             X                   X
                                                                                                            member from session login                           general interest                                               account info prospect
                                                                                                                                                                                                                                           Return
                                                                                                                                                                               targeted
                                                                                                                                                                                    General interest and        On user login, access to               Anonymous
                                                                                                                                                       Assumes prospect
                                            X                 X                                         X                             X                                              prospect-focused             profile; saved data              registered prospect


                                                                                                                                                              X Targeted;targeted based on profile
                                                                                                                                                                          member-
   Non-subscriber                                                                                                                                    Recognizes registered
                                                                                                                                                                        Above, promotions may be                 Access to limited user                Authenticated
                                                                                                                  Assumes member
                                     n/a   n/a                X                                         X              X
                                            X                                                      X                                                                                                                                X None
                                                                                                                                                   prospect from session login                                 profile / saved configuration        registered prospect
     (prospect )
                                                                                                                                                              focused; general interestbe
                                                                                                                                                      Recognizes registered
                                                                                                                                                                         Above, promotions may                    Access to limited user
                                     X                        X                                         X                             X                                                                                                            Registered prospect
                                                                                                                                                        visitor; auto login       targeted based on profile    profile / saved configuration




      Confidential and Proprietary © 2007 Blast Radius Inc.
Mapping types to state transitions
                                                                                                         1    Enter DIRECTV.COM


                        Anonymous
                                                                             Registered member                                                                                                                   If user is coming from
                        registered member                                                                                                                                                                        a timeout situation, this
                                                                                                                                                                                                                 page will contain text
                                                                                                                                                                                                                 explaining why the
                                                                                                                                                                                                                 user must login again.
                                                                                                                                       Click on link to secure member-only page
       1
                       Non-Secure Page                                                                        Non-Secure Page
                                                                                                                                                                                           Login Page (Member)
                                                          Example of user status
Enter DIRECTV.COM
                       (prospect / anon                                                                      (may be enhanced             Example of system
                                                          “degrading” in the
                                                                                                                                          timeout in the foreground,
                                                          background – page will not
                            state)                                                                              for members)              when user is on a secure
                                                          refresh. User will only be
                                                                                                                                          page. User must login
                                                          prompted to re-login if they
                                                                                            2                                                                          3
                                                                                                                                          again to re-access the
                                                          click on a secure link .
                                                                                                                                          system.
                                   Click on link to
                                   non- secure                                                                                                                             Times out
                                                                                             Times out
                                   member-only
                                                                                                                                                                                                 Success
                                   page
                                                                                                                                                                                                 ful Login

                                   OR
                                                                                                  X+Y minutes
                                   Login from                                                     of non-
                                   Status Module
                                                                                                  activity

                                                                                          Non-Secure Page
                                                      Success                            (may be enhanced
                                                                                                                    Click on
                                                      ful Login
                                                                                           for members)               link to
                                                                                                                                       Click on link to
                                                                                                                     secure
                                                                                                                                       non-secure
                                                                                                                   member-                                                      Y minutes of
                                                                                                                                       page
                                                                                                                  only page                                                     non-activity
                              Click on link to
                             secure member-                                                                                                           X minutes of
                                                                                                                                                                       Warns user
                                only page                                                                                                             non-activity
                                                                                                                           Secure Member -only
                                                                                                                                                                        that they
                                                      Success
                                                                                                                                  Page
                                                      ful Login                                                                                                        will time out


                                                                             Authenticated Registered member




           Confidential and Proprietary © 2007 Blast Radius Inc.
Adding user types to site maps / flows
                                Anonymous
                        Returning prospect
          Authenticated registered prospect        Registered member
                       Registered prospect         Authenticated registered member




                                             6.0
                                        Entertainment
                                           Central



                            6.0.1 Program              6.0.2
                                                                                     6.2 Entertainment
                                Guide              Program Guide
                                                                                       Direct (Default
                              (prospect)             (member)
                                                                                         timeframe)

                                                                                                6.2.0.x
                                                                                                  6.2.0.x
                                                                                                    6.2.0.x
                                                                                             Entertainment
                                                                                              Entertainment
                                                                                               Entertainment
                                                                                                Article
                                                                                                  Article
                    6.1.2 My                                6.1.2 My                                Article
                 Favorite Shows                          Favorite Shows




Confidential and Proprietary © 2007 Blast Radius Inc.
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches
IA for Rich Interaction: Tools and Techniques from the Trenches

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IA for Rich Interaction: Tools and Techniques from the Trenches

  • 1. Actor Conditions System Behavior User Type Persistent cookie found Registered for limited Registered for member Authenticated ? RECOGNITION CONTENT ACCOUNT ACCESS Descriptive name for If the user has entered their on computer ? access (through newsletter access ? user and related username and password during This determines if the system or saved system This determines if the system Does the site assume What kinds of content What account details the session and has not been recognizes the user when they configuration )? allows access to member system behavior prospect , return are presented on can the user access idle for more than ten minutes, return to the site. This determines if the system features and information the user is authenticated. allows users to view a limited visitor, registered arrival? after login? profile and functionality . visitor or registered member ? YES NO YES NO YES NO YES NO General interest and Assumes prospect None X X X X Anonymous prospect-focused Recognizes return visitor Above; promotions may be None X X X X Return prospect targeted On user login, access to General interest and Anonymous Assumes prospect X X X X profile; saved data prospect-focused (registered prospect ) Recognizes registered Above, promotions may be On user login, access to X X X X Registered prospect visitor; auto login targeted based on profile profile; saved data DIRECTV Subscriber Above, promotions may be Access to limited user Authenticated (Has DIRECTV) n/a n/a X X X Recognizes registered targeted based on profile profile / saved configuration (registered prospect ) prospect from session login May or may not be a X X X X General interest and On user login, access to full Anonymous Assumes prospect prospect-focused profile + account info registered member member of Recognizes registered On user login, access to full DIRECTV.COM X X X X Targeted member-focused; ; Registered member member; auto login profile + account info general interest n/a n/a X X X Recognizes registered Targeted member-focused; ; Access to full profile + Authenticated member from sessi n login o general interest account info registered member is access site from a targetted ing Targeted; member- Assumes member Generic member X X X X None email send to subscriber; no focused; general interest member cookie found YES NO YES NO NO YES NO RECOGNITION CONTENT ACCOUNT ACCESS General interest and Assumes prospect None Anonymous prospect X X X X prospect-focused Above; promotions may be Recognizes return visitor None X X X X Return prospect targeted General interest and On user login, access to Anonymous Assumes prospect X X X X prospect-focused profile; saved data registered prospect Non-subscriber Recognizes registered Above, promotions may be Access to limited user Authenticated n/a n/a X X X prospect from sessi n login o targeted based on profile profile / saved configuration registered prospect (prospect ) Recognizes registered Above, promotions may be Access to limited user X X X X Registered prospect visitor; auto login targeted based on profile profile / saved configuration IA for Rich Interaction: Tools and Techniques from the Trenches Anthony Hempell | Manager, Usability & Interaction Adrian Chong | Interaction Architect Agnes Misiurny | Interaction Architect Confidential and Proprietary © 2007 Blast Radius Inc.
  • 2. Introductions  Anthony Hempell, Manager of Usability and Interaction Architecture, Blast Radius  Agnes Misiurny, Interaction Architect, Blast Radius  Adrian Chong, Interaction Architect, Blast Radius Confidential and Proprietary © 2007 Blast Radius Inc.
  • 3. What we’re going to talk about Agnes:  methods for making interactive documents using Visio 2007. Anthony:  documenting user states and complex interactions in wireframes. Adrian:  hyperlinking user flows;  using drawing tools to demonstrate interactive content;  using prototyping. Confidential and Proprietary © 2007 Blast Radius Inc.
  • 4. Interactive documents using Visio 2007 Agnes Misiurny Confidential and Proprietary © 2007 Blast Radius Inc.
  • 5. User states and complex interactions Anthony Hempell Confidential and Proprietary © 2007 Blast Radius Inc.
  • 6. DIRECTV  Largest satellite TV service in the US  15+ million subscribers  DIRECTV.com: full redesign; 18 months  Branding, IA, usability, functional redesign Confidential and Proprietary © 2007 Blast Radius Inc.
  • 7. Documenting user types: issues  Communicate different user states (anonymous, non- member, member)  Show the material differences between states for front-end and back-end teams  One user can transition between multiple types over months, weeks or even during a session.  Complex business rules Confidential and Proprietary © 2007 Blast Radius Inc.
  • 8. Non-member Member Return prospect Anonymous Registered Anonymous Member Registered Member Authenticated Anonymous Registered Registered prospect Member Generic Authenticated Member Registered Registered prospect prospect Confidential and Proprietary © 2007 Blast Radius Inc.
  • 9. User type definition Actors “Prospect” “Registered Prospect”Member” “Return Prospect”“Registered “Return “Registered “Registered “Prospect” Prospect” Prospect” Member” User has registered for a User has previously User has registered for a User has not registered full DIRECTV.COM User has previously visited has for a User has registered registered for a full User visited DIRECTV.COM “light” (prospect) account account User has not registered“light” (prospect ) account DIRECTV.COM DIRECTV.COM account User is not User is not recognized by Anonymous Anonymous Anonymous recognized by Anonymous (registered (registered system (no (return prospect) system (no cookie) prospect) member) cookie) not user is User is recognized by directed to Usersystem (no System Pre-conditions user is not is Generic member Generic member Generic member Generic member directed cookie). recognized by to site by an site by an system (no cookie). email to email to DIRECTVuser is user is Registered recognized by Generic member Generic member system member DIRECTV subscribers recognized by (cookie). system subscribers (cookie). User is User is recognizedby recognized by Registered Registered Return prospect prospect member system (cookie) system (cookie) User has authenticated User has Authenticated Authenticated authenticated registered registered during session during session prospect member Confidential and Proprietary © 2007 Blast Radius Inc.
  • 10. Mapping user type & system actions Persistent cookie found Registered for limited RECOGNITION for member Registered CONTENT Authenticated ? ACCESS ACCOUNT Actor Conditions System Behavior entered their User Type If the user has on computer ? access (through newsletter access ? username and password during This determines if the system or saved system Does the site assume if the system This determines What kinds of content What account details CONTENT session and has not been Descriptive name for the recognizes the user when they access (through limitedconfiguration ? Persistent cookie found Registered for Registered for member Authenticated ? )? allows access to member RECOGNITION ACCOUNT ACCESS prospect ,password their and information presentedidle for more than ten minutes, access username and return are on can the user user and related If the user has entered on computer ? access newsletter return to the when they This determines ifsite. or saved system determines if the if the system This This determines system features during the system Does the site assume What kinds of content What account details the session and has not been features and limited visitor,more than ten minutes, idle for registered prospect , return arrival presented on user canauthenticated. are ? is the user access loginsystem behavior after ? the recognizes the user configuration )? allows access to member This determines allows users to view ainformation return to the site. if the system the user is authenticated. allows users to view a limited visitor, registered arrival? after login? profile and functionality. visitor or registered profile and functionality . visitor or registered member ? member ? YES NO YES NO YES NO YES NO YES NO YES NO X YES NO YES NO General interest and Assumes prospect None X X X Anonymous prospect-focused Recognizes return visitor Above; promotions may be None X X X X Return prospect General interest and targeted Assumes prospect X None (registered prospect) X X X prospect-focused and On user login, access to General interest Anonymous Assumes prospect X X X X profile; saved data prospect-focused Recognizes registered Above, promotions may be On user login, access to Recognizes return visitor X X X X Registered prospect Above; promotions may be None visitor; auto login targeted based on profile profile; saved data X X X X DIRECTV Subscriber Recognizes registered targeted Above, promotions may be Access to limited user Authenticated (Has DIRECTV) n/a n/a X X X targeted based on profile profile / saved configuration (registered prospect ) prospect from session login On user On access to full login, user login, access to General interest and May or may not be a X X X X General interest and Anonymous Assumes prospect Assumes prospect X X X prospect-focused X prospect-focused profile + account info profile; savedregistered member data member of Recognizes registered On user login, access to full DIRECTV.COM X X X X Targeted member-focused; ; Registered member member; auto login profile + account info general interest Recognizes registered Above, promotions may be On user login, access to Recognizes registered Targeted member-focused; ; Access to full profile +Authenticated n/a n/a X X X X X X X visitor ; auto login member from session login general interest account info registered member targeted based on profile profile; saved data is accessing site from a targetted Targeted; member- Assumes member Generic member X X X X None email send to subscriber; no focused; general interest Above, promotions may be Access to limited user n/a n/a X X X Recognizes registered member cookie found targeted based on profile profile / saved configuration prospect from session login X X X On user X General interest and login, access to full Assumes prospect prospect-focused profile + account info Recognizes registered On user Xlogin, access to full X X NO X Targeted; member-focused; YES NO YES NO member; auto NO YES RECOGNITION CONTENT ACCOUNT ACCESS login profile + account info general interest and General interest Assumes prospect None Anonymous prospect X X X X prospect-focused n/a n/a X X X Recognizes registered Targeted; member-focused; Access to full profile + Above; promotions may be Recognizes return visitor None X X X X member from session login general interest account info prospect Return targeted General interest and On user login, access to Anonymous Assumes prospect X X X X prospect-focused profile; saved data registered prospect X Targeted;targeted based on profile member- Non-subscriber Recognizes registered Above, promotions may be Access to limited user Authenticated Assumes member n/a n/a X X X X X X None prospect from session login profile / saved configuration registered prospect (prospect ) focused; general interestbe Recognizes registered Above, promotions may Access to limited user X X X X Registered prospect visitor; auto login targeted based on profile profile / saved configuration Confidential and Proprietary © 2007 Blast Radius Inc.
  • 11. Mapping types to state transitions 1 Enter DIRECTV.COM Anonymous Registered member If user is coming from registered member a timeout situation, this page will contain text explaining why the user must login again. Click on link to secure member-only page 1 Non-Secure Page Non-Secure Page Login Page (Member) Example of user status Enter DIRECTV.COM (prospect / anon (may be enhanced Example of system “degrading” in the timeout in the foreground, background – page will not state) for members) when user is on a secure refresh. User will only be page. User must login prompted to re-login if they 2 3 again to re-access the click on a secure link . system. Click on link to non- secure Times out Times out member-only Success page ful Login OR X+Y minutes Login from of non- Status Module activity Non-Secure Page Success (may be enhanced Click on ful Login for members) link to Click on link to secure non-secure member- Y minutes of page only page non-activity Click on link to secure member- X minutes of Warns user only page non-activity Secure Member -only that they Success Page ful Login will time out Authenticated Registered member Confidential and Proprietary © 2007 Blast Radius Inc.
  • 12. Adding user types to site maps / flows Anonymous Returning prospect Authenticated registered prospect Registered member Registered prospect Authenticated registered member 6.0 Entertainment Central 6.0.1 Program 6.0.2 6.2 Entertainment Guide Program Guide Direct (Default (prospect) (member) timeframe) 6.2.0.x 6.2.0.x 6.2.0.x Entertainment Entertainment Entertainment Article Article 6.1.2 My 6.1.2 My Article Favorite Shows Favorite Shows Confidential and Proprietary © 2007 Blast Radius Inc.