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Dave presentation
HISTORY
 It has been renamed 5 times in the past:
UK Gold Classics, UK gold 2, UKG2 , UKTV G2
 It had been a struggling TV programme for years until renamed to Dave in 2007.
 The idea of the change of name came from a phrase: “Everybody knows a bloke called
    Dave” meaning that Dave is a memorable name.
 Once renamed to UKG2, they began to show ordinary morning shows in the evening of the
    same day.
 Ratings :
Aug 2006 : 0.4% share
Jan 2008 : 1.2% share
BRAND IDENTITY

 Since the rebranding of the channel to Dave the audience has
changed. It now aims to a more male audience .

 Dave is different from other channels as it repeats other programs
made by other channels. For example it plays :

Mock The Week, QI, Top Gear , Dragons Den and many more.

 Dave‟s mission
AUDIENCE

 Their target audience are men aged from around 14+

 They also target people with moderate intelligence as their slogan
is „The home of witty banter‟

 They target men whose interests are in cars, gadgets and comedy
etc.
IDENTS

 UK Gold ident : http://www.tv-
ark.org.uk/mivana/mediaplayer.php?id=5d053c8fd3a07952490d2f21a79c
95be&media=ukgold22000a&type=mp4
 Dave ident :
http://www.tv-
ark.org.uk/mivana/mediaplayer.php?id=1a8e0031faa9ab0fcc379bd1f3281
401&media=dave_worldcup_id2010&type=mp4
PURPOSE OF IDENTS

 The idents introduce their audience to the type of channel Dave is
.
 Compared to the UK Gold ident it focuses a lot more on their
target audience and gives a better snapshot of what the channel‟s
audience is like.
 The idents suit the purpose of the channel because they are quite
random and funny.
WHAT WOULD WE DO ?

 Make the idents more informative because at the moment they are
very random.

 They could also show their logo more as their current idents do
not make complete use of the space given.

 They could also make it more eye catching to catch the audience‟s
attention.

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Dave presentation

  • 2. HISTORY  It has been renamed 5 times in the past: UK Gold Classics, UK gold 2, UKG2 , UKTV G2  It had been a struggling TV programme for years until renamed to Dave in 2007.  The idea of the change of name came from a phrase: “Everybody knows a bloke called Dave” meaning that Dave is a memorable name.  Once renamed to UKG2, they began to show ordinary morning shows in the evening of the same day.  Ratings : Aug 2006 : 0.4% share Jan 2008 : 1.2% share
  • 3. BRAND IDENTITY  Since the rebranding of the channel to Dave the audience has changed. It now aims to a more male audience .  Dave is different from other channels as it repeats other programs made by other channels. For example it plays : Mock The Week, QI, Top Gear , Dragons Den and many more.  Dave‟s mission
  • 4. AUDIENCE  Their target audience are men aged from around 14+  They also target people with moderate intelligence as their slogan is „The home of witty banter‟  They target men whose interests are in cars, gadgets and comedy etc.
  • 5. IDENTS  UK Gold ident : http://www.tv- ark.org.uk/mivana/mediaplayer.php?id=5d053c8fd3a07952490d2f21a79c 95be&media=ukgold22000a&type=mp4  Dave ident : http://www.tv- ark.org.uk/mivana/mediaplayer.php?id=1a8e0031faa9ab0fcc379bd1f3281 401&media=dave_worldcup_id2010&type=mp4
  • 6. PURPOSE OF IDENTS  The idents introduce their audience to the type of channel Dave is .  Compared to the UK Gold ident it focuses a lot more on their target audience and gives a better snapshot of what the channel‟s audience is like.  The idents suit the purpose of the channel because they are quite random and funny.
  • 7. WHAT WOULD WE DO ?  Make the idents more informative because at the moment they are very random.  They could also show their logo more as their current idents do not make complete use of the space given.  They could also make it more eye catching to catch the audience‟s attention.