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IVY TECH TEAM IV
         PRESENTATION
     The Fourth Strategy
Ensure an Adequate and Sustainable Resource Base
          Focus on Alumni Associations
                   Linda Bennett
                  Finnie Coleman
                    David Olwell
                   Elissa Palmer
                    Felix Vallejo
2
Introduction

          PURPOSE
 Changes lives and changes
 Indiana through education
and workforce development


                                       Vision


                             Mission


                                                3
Introduction
                  30
               campuses
                          1 million
    200,000
                          training
    students
                           hours

                  .




                                      4
The Fourth Strategy
Ensure an Adequate and Sustainable Resource Base

  4.1 Achieve a sustainable funding model

                  4.2 Increase alumni contribution
   90% of 2013                       4.3 External stakeholders
     target.
                                                      4.4 Culture of
                                                      common focus
                    10 % of 2013
                       target         74% of 2011
                                        target
                                                        Contributions
                                                       increase 412%




                                                                        5
FOCUS
4.2 Alumni contribution.
Why have an alumni association?
  • foster loyalty and financial support for
   Ivy Tech and current students,
  • develop community among former
   students,
  • enhance the reputation of Ivy Tech,
  • represent alumni interests to Ivy Tech,
  • and provide selected services to alumni.


                                               7
Current Ivy Tech Practices
• Centralized Alumni       • Local Campuses
  Association                – Wide variation
  – Web site                 – Newsletters
  – License Plate            – Social events
  – Alumni magazine          – Discounts
  – Distinguished alumni     – Job assistance /
  – Social media               networking
  – Legacy scholarship
  – “Stay in Touch”

                                                  8
Best Practices from Benchmarks
• Comprehensive alumni       • Job assistance
  directory                  • Program financial support
• Scholarships               • Alumni Board
• Development                • Newsletter
• Alumni recognition         • Library and campus
• Social events                access
• Local discounts / member   • Volunteer opportunities
  benefits                   • Campus Email for life
• Campus publicity
• Networking

                                                       9
Key decisions
• What will be centralized and what will be
  decentralized?
• What central resources will be provided to
  support alumni association?




                                               10
MAJOR FUNCTIONS OF ALUMNI
       ASSOCIATION
          Network
         Connection
           Access
      Financial Benefits
           Service
         Leadership
NETWORKS
oSocial activities
oEvents
oMentoring
oJob assistance /
 extended
 placement
oProgramming
oResources

                     12
CONNECT
o Alumni
  newsletter /
  class notes
o Capture current
  students
o Alumni
  Magazine
o Social media
o Email
o (Be aware of
  FERPA
  restrictions)

                    13
ACCESS

o Athletics
o Gym
o Bookstore
o Library and
  media
o Short training
  courses


                   14
FINANCIAL
BENEFITS
  o Discounts
    (commercial ties)
  o Events
  o Insurance




                        15
o Scholarships
o Student mentorship
o Development appeals /
                          SERVE
  fundraising




                                  16
ALUMNI LEADERSHIP
                             o Alumni board
                             o Giving Society
                               (donor levels)
                             o Awards and
                               recognition




$300,000 donation by Greencastle's
  Citizens Advisory Commission for
  Industrial Development (CACFID)               17
•   Accolades
•   Advocates
                     V
•   Goodwill         A
•   Impact           L
•   Service
•   Accountability
                     U
                     E
                     18
Measures of effectiveness for the
alumni association shall include
• Amount of contributions from alumni by campus and year
  group
• Percent of eligible alumni joining the association by campus
  and year group
• Percentage of members using each service provided by the
  association by campus
• Ratio of income to operating expenses
• Improvements in the rankings of Ivy Tech by external agencies
• Alumni survey results indication increased loyalty to Ivy
  Tech, reputation of Ivy Tech, and satisfaction with Alumni
  Association

                                                          19
COSTS
• Largest cost is constructing comprehensive database
  of alumni
• Web costs are modest; labor to maintain currency
  dominates
• Mailings and printing can be expensive
• Funding for alumni boards
• Local businesses can earn tax write-offs for
  donations of services in kind



                                                    20
Recommendations
• Standardize a core subset of services across all
  campuses
• Expand practices system-wide from the local
  campuses that are already offering extensive
  services (Kokomo, Bloomington, etc.)
• Separate the brand of the alumni association
  from the development office
• Invest in creating robust alumni database and
  populating it

                                                 21
Resources
• Ms. Stephanie Melvin, Council for Resource
  Development, Washington DC
• Council for Advancement and Support of
  Education (CASE) (website, conferences)
• Rebecca Rump, “How to Establish an Alumni
  Association” from Southeastern Community
  College, Iowa


                                               22
Conclusion
• Expanding the alumni association offers value
  for Ivy Tech in several dimensions
• Building deeper relationships with alumni by
  providing useful services increases a sense of
  community, and alumni financial support will
  follow in time.



                                                   23
Acknowledgements
•   Jeff Terp (our champion)
•   Perry Hammock
•   Chris Hancock
•   The Ivy Tech Alumni
•   And the entire Ivy Tech team




                                   24

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Team 4 (narrated ppt)

  • 1. IVY TECH TEAM IV PRESENTATION The Fourth Strategy Ensure an Adequate and Sustainable Resource Base Focus on Alumni Associations Linda Bennett Finnie Coleman David Olwell Elissa Palmer Felix Vallejo
  • 2. 2
  • 3. Introduction PURPOSE Changes lives and changes Indiana through education and workforce development Vision Mission 3
  • 4. Introduction 30 campuses 1 million 200,000 training students hours . 4
  • 5. The Fourth Strategy Ensure an Adequate and Sustainable Resource Base 4.1 Achieve a sustainable funding model 4.2 Increase alumni contribution 90% of 2013 4.3 External stakeholders target. 4.4 Culture of common focus 10 % of 2013 target 74% of 2011 target Contributions increase 412% 5
  • 7. Why have an alumni association? • foster loyalty and financial support for Ivy Tech and current students, • develop community among former students, • enhance the reputation of Ivy Tech, • represent alumni interests to Ivy Tech, • and provide selected services to alumni. 7
  • 8. Current Ivy Tech Practices • Centralized Alumni • Local Campuses Association – Wide variation – Web site – Newsletters – License Plate – Social events – Alumni magazine – Discounts – Distinguished alumni – Job assistance / – Social media networking – Legacy scholarship – “Stay in Touch” 8
  • 9. Best Practices from Benchmarks • Comprehensive alumni • Job assistance directory • Program financial support • Scholarships • Alumni Board • Development • Newsletter • Alumni recognition • Library and campus • Social events access • Local discounts / member • Volunteer opportunities benefits • Campus Email for life • Campus publicity • Networking 9
  • 10. Key decisions • What will be centralized and what will be decentralized? • What central resources will be provided to support alumni association? 10
  • 11. MAJOR FUNCTIONS OF ALUMNI ASSOCIATION Network Connection Access Financial Benefits Service Leadership
  • 12. NETWORKS oSocial activities oEvents oMentoring oJob assistance / extended placement oProgramming oResources 12
  • 13. CONNECT o Alumni newsletter / class notes o Capture current students o Alumni Magazine o Social media o Email o (Be aware of FERPA restrictions) 13
  • 14. ACCESS o Athletics o Gym o Bookstore o Library and media o Short training courses 14
  • 15. FINANCIAL BENEFITS o Discounts (commercial ties) o Events o Insurance 15
  • 16. o Scholarships o Student mentorship o Development appeals / SERVE fundraising 16
  • 17. ALUMNI LEADERSHIP o Alumni board o Giving Society (donor levels) o Awards and recognition $300,000 donation by Greencastle's Citizens Advisory Commission for Industrial Development (CACFID) 17
  • 18. • Accolades • Advocates V • Goodwill A • Impact L • Service • Accountability U E 18
  • 19. Measures of effectiveness for the alumni association shall include • Amount of contributions from alumni by campus and year group • Percent of eligible alumni joining the association by campus and year group • Percentage of members using each service provided by the association by campus • Ratio of income to operating expenses • Improvements in the rankings of Ivy Tech by external agencies • Alumni survey results indication increased loyalty to Ivy Tech, reputation of Ivy Tech, and satisfaction with Alumni Association 19
  • 20. COSTS • Largest cost is constructing comprehensive database of alumni • Web costs are modest; labor to maintain currency dominates • Mailings and printing can be expensive • Funding for alumni boards • Local businesses can earn tax write-offs for donations of services in kind 20
  • 21. Recommendations • Standardize a core subset of services across all campuses • Expand practices system-wide from the local campuses that are already offering extensive services (Kokomo, Bloomington, etc.) • Separate the brand of the alumni association from the development office • Invest in creating robust alumni database and populating it 21
  • 22. Resources • Ms. Stephanie Melvin, Council for Resource Development, Washington DC • Council for Advancement and Support of Education (CASE) (website, conferences) • Rebecca Rump, “How to Establish an Alumni Association” from Southeastern Community College, Iowa 22
  • 23. Conclusion • Expanding the alumni association offers value for Ivy Tech in several dimensions • Building deeper relationships with alumni by providing useful services increases a sense of community, and alumni financial support will follow in time. 23
  • 24. Acknowledgements • Jeff Terp (our champion) • Perry Hammock • Chris Hancock • The Ivy Tech Alumni • And the entire Ivy Tech team 24

Editor's Notes

  1. .
  2. We would like to liketo thank Jeff, Perry, Chris, and the entire Ivy Tech team for this learning opportunity. It was very developmental for us, as it exposed us to new aspects of university governance. Thank you again.