1. IVY TECH TEAM IV
PRESENTATION
The Fourth Strategy
Ensure an Adequate and Sustainable Resource Base
Focus on Alumni Associations
Linda Bennett
Finnie Coleman
David Olwell
Elissa Palmer
Felix Vallejo
3. Introduction
PURPOSE
Changes lives and changes
Indiana through education
and workforce development
Vision
Mission
3
4. Introduction
30
campuses
1 million
200,000
training
students
hours
.
4
5. The Fourth Strategy
Ensure an Adequate and Sustainable Resource Base
4.1 Achieve a sustainable funding model
4.2 Increase alumni contribution
90% of 2013 4.3 External stakeholders
target.
4.4 Culture of
common focus
10 % of 2013
target 74% of 2011
target
Contributions
increase 412%
5
7. Why have an alumni association?
• foster loyalty and financial support for
Ivy Tech and current students,
• develop community among former
students,
• enhance the reputation of Ivy Tech,
• represent alumni interests to Ivy Tech,
• and provide selected services to alumni.
7
8. Current Ivy Tech Practices
• Centralized Alumni • Local Campuses
Association – Wide variation
– Web site – Newsletters
– License Plate – Social events
– Alumni magazine – Discounts
– Distinguished alumni – Job assistance /
– Social media networking
– Legacy scholarship
– “Stay in Touch”
8
9. Best Practices from Benchmarks
• Comprehensive alumni • Job assistance
directory • Program financial support
• Scholarships • Alumni Board
• Development • Newsletter
• Alumni recognition • Library and campus
• Social events access
• Local discounts / member • Volunteer opportunities
benefits • Campus Email for life
• Campus publicity
• Networking
9
10. Key decisions
• What will be centralized and what will be
decentralized?
• What central resources will be provided to
support alumni association?
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11. MAJOR FUNCTIONS OF ALUMNI
ASSOCIATION
Network
Connection
Access
Financial Benefits
Service
Leadership
13. CONNECT
o Alumni
newsletter /
class notes
o Capture current
students
o Alumni
Magazine
o Social media
o Email
o (Be aware of
FERPA
restrictions)
13
17. ALUMNI LEADERSHIP
o Alumni board
o Giving Society
(donor levels)
o Awards and
recognition
$300,000 donation by Greencastle's
Citizens Advisory Commission for
Industrial Development (CACFID) 17
18. • Accolades
• Advocates
V
• Goodwill A
• Impact L
• Service
• Accountability
U
E
18
19. Measures of effectiveness for the
alumni association shall include
• Amount of contributions from alumni by campus and year
group
• Percent of eligible alumni joining the association by campus
and year group
• Percentage of members using each service provided by the
association by campus
• Ratio of income to operating expenses
• Improvements in the rankings of Ivy Tech by external agencies
• Alumni survey results indication increased loyalty to Ivy
Tech, reputation of Ivy Tech, and satisfaction with Alumni
Association
19
20. COSTS
• Largest cost is constructing comprehensive database
of alumni
• Web costs are modest; labor to maintain currency
dominates
• Mailings and printing can be expensive
• Funding for alumni boards
• Local businesses can earn tax write-offs for
donations of services in kind
20
21. Recommendations
• Standardize a core subset of services across all
campuses
• Expand practices system-wide from the local
campuses that are already offering extensive
services (Kokomo, Bloomington, etc.)
• Separate the brand of the alumni association
from the development office
• Invest in creating robust alumni database and
populating it
21
22. Resources
• Ms. Stephanie Melvin, Council for Resource
Development, Washington DC
• Council for Advancement and Support of
Education (CASE) (website, conferences)
• Rebecca Rump, “How to Establish an Alumni
Association” from Southeastern Community
College, Iowa
22
23. Conclusion
• Expanding the alumni association offers value
for Ivy Tech in several dimensions
• Building deeper relationships with alumni by
providing useful services increases a sense of
community, and alumni financial support will
follow in time.
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24. Acknowledgements
• Jeff Terp (our champion)
• Perry Hammock
• Chris Hancock
• The Ivy Tech Alumni
• And the entire Ivy Tech team
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Editor's Notes
.
We would like to liketo thank Jeff, Perry, Chris, and the entire Ivy Tech team for this learning opportunity. It was very developmental for us, as it exposed us to new aspects of university governance. Thank you again.