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3. NORTHWEST AIRLINES APPLIED MATHEMATICAL MODELS TO DETERMINE
WHICH CUSTOMERS IN ITS DATABASE WERE CURRENTLY RESPONSIBLE
FOR MOST OF ITS PROFITABILITY AND WHICH CUSTOMERS WERE NOT
CURRENTLY PROFITABLE BUT HAD SIMILAR CHARACTERISTICS TO THE
MOST PROFITABLE CUSTOMERS. NORTHWEST AIRLINES UTILIZED _____ TO
IDENTIFY THESE CUSTOMERS.
• A. computer programming
• B. data warehousing
• C. customer relationships management
• D. data mining
4. MINUTE MAID SEES RESEARCH AS THE FUNDAMENTAL
FIRST STEP IN ANY BUSINESS DECISION, AND IT
CREATED PROPRIETARY METHODS FOR CONDUCTING
RESEARCH. AT WHAT LEVEL OF THE HIERARCHY OF
BUSINESS DECISION MAKERS DOES MINUTE MAID
OPERATE?
• A. Top tier
• B. Middle tier
• C. Base tier
• D. Foundation tier
5. TO BE CATEGORIZED AS A CUSTOMER, AN INDIVIDUAL MUST
HAVE A HISTORY OF SHOPPING AT THE ESTABLISHMENT AT
LEAST TWICE BEFORE THE START OF THE STUDY WITH
EXPENDITURES OF MORE THAN $10. THIS IS AN EXAMPLE OF
_____.
• A. a hypothetical construct
• B. a conceptual scheme
• C. an operational definition
• D. a dictionary definition
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