Presentation given on March 12, 2013 by Marjorie M.K. Hlava of Access Innovations, Inc. as a webinar for the San Francisco chapter of the Special Libraries Association.
1. Albuquerque, NM 87110
www.accessinn.com
www.dataharmony.com
505-998-0800
Marjorie M.K. Hlava
President and Chief Scientist
Access Innovations, Inc.
Taxonomy 101
2. Overview of the
Presentation
Why build a taxonomy?
What is a taxonomy?
What are the standards?
Where are taxonomies used?
What are the parts of a taxonomy?
How do you build one?
How do you implement one?
Review
3. Why build a taxonomy?
Leverage your data
Search, precision, and recall
Websites
Discoverability and findability
Data mashups
Data trends and visualization
Repackaging and repurposing data
Author and entity disambiguation
13. Where can I get
taxonomy standards?
www.niso.org
Z39.19 (2010) Controlled Vocabularies
www.ISO.ce
ISO 25964 parts 1 and 2
www.bsi.uk.co
www.w3c.org
16. Where are taxonomies used?
• In “indexing” or categorizing, as subject metadata
• In search
• In content management systems
• In SharePoint
• In mashups
• In social networking sites
• In author tagging
• In filtering data – e.g., spam filters and RSS feeds
• In web crawlers
17. Why the excitement?
Makes information findable!
Cut search time by 50% - The Weather Channel
Organizes web sites
Provides better online help
Customer support 30x more costly than web self-service
(Forrester Research "Tier Zero Customer Support" 1999)
70. Methodology and Workflow
Enrich Content
Build and maintain
via
Thesaurus
Data Harmony
(Software and Services) Enhanced
M.A.I.
Documents:
Source Material
Tagged XML
Choose the
Vocabularies Terms Subjects
Documents People
Content Places
Full Text Style and Articles Etc.
HTML, PDF, Spelling Proceedings
Data Feeds,
Search logs
Web Pages
etc. Conference
Craft
Hierarchical Abstracts
Etc.
Additional
Structure
Databases:
Non-hierarchical Authors
Relationships: Experts
Synonyms Etc.
Related Terms
Refine the Evaluate and Manage Thesaurus
Rulebase
71. How do I implement a
taxonomy?
In search
In a web site
In indexing
In other ways
72. Taxonomy and System Integrations
Document Search
repository SEARCH Presentation
Full CMS Perfect Search Layer
text, HTML, P Lucene, MarkLogi
Documentum c Website
DF, data feeds
SharePoint SQL etc.
Oracle
MarkLogic
Metadata Client
Inline
Extractor Taxonomy
Tagging
M.A.I. Rule
Base Thesaurus
Master
73. Parts of Search
Search software
Inverted Index
Search algorithms
Presentation layer
Search box
Autocompletion
Related and narrower terms
Hierarchical display
82. Search Presentation Layer
The Hierarchical view of the thesaurus is
also a browse able view of the content.
The numbers include the number of hits
1. For the term
2. For the branch
84. Web Taxonomies –
Changing faces
….and how the information is delivered
From current site
To new version
Depends on TAXONOMY
Personalization
Feeding ads
Consistent information
89. Improve Search: www.mediasleuth.com
Autocompletion Using the
Taxonomy
Guide the
User
Navigate
the full
Taxonomy “Indispensable for anyone trying to identify
“Tree” instructional media for teaching.” – CHOICE
Magazine
90. Link to Society Resources
CME
Upcoming
Other Activity on
Conference
Journal Topic A
on Topic A
Articles on
Topic A
Job Posting
Journal for Expert
Article on on Topic A
Topic A
Grant Available Podcast Interview
for Researchers with Researcher
Working on Working on Topic A
Topic A
CONFIDENTIAL
101. Review
Why build a taxonomy?
What is a taxonomy?
What are the standards?
Where are taxonomies used?
What are the parts of a taxonomy?
How do you build one?
How do you implement one?
102. Talks upcoming
“Data Visualization” workshop at
Computers in Libraries – April 11
SLA Taxonomy Division workshop “How
to build a taxonomy” June 8
Session “How to Apply Your Taxonomy to
Your Content” Monday June 10
103. Thank you!
Marjorie M.K. Hlava*
President and Chief Scientist
Access Innovations, Inc.
mhlava@accessinn.com
505-998-0800
* Our team of 37 has built over 200 taxonomies and implemented more than
600 for enterprises, governments and not for profits. We built tools to do
the work as well and are glad to share them with you for your projects
Editor's Notes
Thanks to Helen Atkins of AACR for this illustration.The real power of this is that the links can all go in all directions, so we take advantage of having the user’s attention regardless of how they step into our “web”