Time-pressed consumers are redefining how and where they dine. They spend over 50 cents of every food dollar in foodservice approximately $731B annually in dining out. This any time anywhere reality presents savvy consumer goods companies with an opportunity to capitalize on this trend to drive growth. People - Living Businesses put people at the heart of their organization and consider their needs, pains and delights at every stage of transformation. Design - Design provides a common language across disciplines. It enables collaboration and breaks down silos. This session brought these ideas to life through a combination of proprietary research, concrete examples, and practical next steps. Visit www.accenture.com/rila to learn more.

1. 1Copyright © 2017 Accenture All rights reserved. |
FOR
CONSUMER
GOODS
INNOVAT
ION
ENGINE
THE
1Copyright © 2017 Accenture All rights reserved. |

2. Copyright © 2017 Accenture All rights reserved. |
JACK LI,
CUSTOMRESEARCH,
DATASSENTIAL
“THE LINES CONTINUE TO
BLUR SIGNIFICANTLY IN
TERMS OF WHERE
PEOPLE SOURCE
VERSUS WHERE THEY
CONSUME.”
2Copyright © 2017 Accenture All rights reserved. |

3. Copyright © 2017 Accenture All rights reserved. |
CONSUMERSARE
REDEFINING HOWAND
WHERE THEY DINE
They spend over .$50 cents of
every food dollar in foodservice,
equating to $799B annually in
dining out (NRA2016)
This anytime anywhere reality
presents leading consumer goods
companies with an opportunity to
CAPITALIZE ON THIS
TREND TO DRIVE
GROWTH
3Copyright © 2017 Accenture All rights reserved. |

4. Copyright © 2017 Accenture All rights reserved. |
WHY FOODSERVICE?
• Longer term strategic partnerships versus
more tactical relationships in Retail
• Quicker and less costly test markets with
instant results
• More intimate experience for the consumer
• Growth engine as center store stagnates and
food away from home grows
• Reliable velocity and a dependable business
• The source of innovative new concepts and
trends
4

5. Copyright © 2017 Accenture All rights reserved. |
• Work with foodservice operators to reconnect with the consumer,
understanding trends consumers are following…or rejecting.
• Brand impressions translate across channels, insure your innovation
teams collaborate across channels
• Consumers want to engage anytime anywhere, make foodservice an
integral part of your omnichannel strategy.
• Redesign your route to market at retailers to include foodservice
team members – they are the voice of the consumer.
• Consumers are talking about your brands, whether as an experience
dining out or through retail, begin a dialog across digital channels
• Use a single connected front office platform across the organization
 a single version of the truth.
• Connect the dots across channels and deliver actionable insights.
7 INSIGHTS TO
GETTING THE
MOST OUT OF
FOODSERVICE
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“ SO, WHERE DO YOU WANT TO
SPEND MONEY CREATING
SOME KIND OF A
COMMUNICATION BETWEEN
YOUR BRAND AND
CONSUMERS?
YOU'D RATHER DO IT IN A
SPACE...WHICH MAKES IT
EASIER TO HAVE AN
EMOTIONAL CONNECTION
(FOODSERVICE).”
ROBERTO RIOS
CMOFOODSERVICE,PEPSICO
6Copyright © 2017 Accenture All rights reserved. |