The vision for NameYourFantasy.com is to provide the 74% of the growing 30+ Million fantasy sports enthusiasts who use up to four different fantasy sports websites w/ the first all inclusive website & app providing a social networking platform allowing for all fantasy sports enthusiasts to stay connected with their friends’ leagues, performance, transactions, and activity. A fantasy sports platform will also exist for multiple sports including NFL, NBA, MLB, NHL, PGA, NCAA March Madness, & more.
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NameYourFantasy.com Pitch
1.
2. • NameYourFantasy.com LLC provides the 74% of the 30+ million fantasy sports
enthusiasts who use up to four different fantasy sports websites with the first all-
inclusive fantasy sports website allowing them to manage all their fantasy sports
teams, leagues, and research while staying connected with all their friends’
fantasy sports leagues, teams, stats, and activity.
3. • NameYourFantasy.com was inspired when I was asked to join six different
fantasy football leagues during the same NFL season. While I had the interest to
participate in all those leagues, I did not have the time to invest to participate in
each of those leagues.
• As a result of deciding to not participate in three of those six available leagues
caused for me to not only miss out on the opportunity to play with many of my
friends but also to miss out on the interaction with those friends.
• With that said, NameYourFantasy.com was created to allow for all fantasy
sports enthusiasts to remain connected through one website with all their friends
leagues being visible, activity logs being available, and a standard scoring
system to compare teams while benefiting from the numerous of other features
offered through NameYourFantasy.com.
4. • In conjunction with the social networking platform, a fantasy sports platform
will also exist for multiple sports including: NFL, NBA, MLB, NHL, PGA, World
Cup, Olympics, NCAA March Madness, NCAA Football, and much more.
• A standard scoring system will exist in order for tracking of lifetime statistics in
comparison to friends’ statistics, global rankings,
achievements/awards/trophies, and participation in competitions.
• Additionally, NameYourFantasy.com will offer fantasy sports services including
fantasy sports consulting, player research tools, draft kits, and trophies for
purchase.
• NameYourFantasy.com will also include a fantasy sports blog for each sport
and sports news section therefore providing fantasy sports enthusiasts with
strategies, suggestions, and an overall a unique fantasy sports experience
while continuously evolving the fantasy sports field.
5. • Fantasy sports participation has grown over 60 percent the past four years as
over 35 million people are now actively playing in the U.S. and Canada (FSTA).
• 60 percent of fantasy players spend over an hour a day just thinking about their
fantasy team, and 85 percent spent over 30 minutes. (FORTUNE)
• With upwards of 15 million players in the U.S., fantasy sports are a billion-dollar
market. CBS SportsLine, for example, generated $15 million in sales from 1.3
million fantasy football customers last year (FORTUNE).
• Since fantasy players tend to linger on sites -- reading player profiles, pondering
their starting lineups, and sending messages to others in the league they attract
blue-chip advertisers like McDonald's, Verizon, and General Motors (FORTUNE).
• The average amount spent was $360, but 24 percent spend more than $500 a
year on their various teams (FSTA).
6. • Who are Fantasy Sport Enthusiasts (FSTA)?
• 65% Have a Bachelor’s Degree or Higher
• 92% Attended College
• 70% Make $50,000 or more annually
• 3 out of 4 play fantasy sports with people they know
• Which Fantasy Sports do they play (FSTA)?
• Football – 72%, Baseball - 37%, Auto Racing – 24%, Basketball - 20%,
• Golf - 13%, College Football - 13%, Hockey - 12%, Soccer - 7%
• How many sports news websites did Fantasy Sports Players visit in 2010 to
obtain relevant information for their fantasy football leagues (FSTA)?
• 6 or more - 30%
• 4-5 - 44%
• 2-3 - 16%
• 1 - 7%
• None - 3%
7. • NameYourFantasy.com will generate revenues primarily through advertising
revenues based on a CPC (cost per click) and CPM (cost per 1,000
impressions) advertising model.
• Additional revenue streams also include the sale of :
• Fantasy Sports Consulting Services
• Player Research Tools
• Fantasy Draft Kits
• Online Magazine Membership
• Online Magazine Advertising Sales
• Fantasy Sports Award Shows and Events
• Fantasy Sport Trophies
• Competitions
• Additional Innovative Offerings
8. Adam Carr
President, Director of Finance, Co-Founder
• Possesses his B.S. in Finance from Iowa State University, a M.B.A. in
Entrepreneurship from Ashford University with Honors, and currently studying for
his PhD in Organizational Development & Leadership. Professionally Adam has
prior entrepreneurship experience dating back to when he was 16 years old when
he flipped his first car he rebuilt, and as the founder of a tax preparation business
Cornbelt Financial, LLC which was operated for two tax seasons. Adam
possesses a well-diverse background consisting of leadership, sales, customer
service, finance, accounting, taxes, entrepreneurship, and much more.
• With NameYourFantasy.com Adam serves as the predominant leader and
decision maker of the organization.
9. Palmer Love
Vice President, Director of Operations, Co-Founder
• Possesses a B.S. in Biology from New Mexico State University where he was a
Regents Scholarship recipient, a Crimson Scholar, and was recognized by the
University’s Biology Board for conducting substantial diabetes research. Palmer is
also currently pursuing a M.A. in Healthcare Administration from Ashford
University. Professionally Palmer has experienced success working in a variety of
sales positions while also maintaining leadership roles.
• With NameYourFantasy.com Palmer will initially serve as the leader of the future
operations staff including advertising sales and blogging staff while serving as
second in command.
10. Chris Lathinghouse
Associate Vice President, Director of Marketing, Co-Founder
• Possesses a B.S. in Marketing from the University of North Carolina Wilmington
where he academically performed on the Dean’s list, studied abroad in Europe
and Scotland, and was the Student Leader for the Pi Sigma Epsilon Marketing
Fraternity. Chris is also currently pursuing a M.B.A. in Information Systems from
Ashford University. Professionally Chris has developed substantial marketing and
sales experience. While at Hertz, Chris introduced the Local Edition in
Wilmington, Southport, Oak Island, and Ocean Isle in the southeastern region of
North Carolina while also managing Hertz’ social media presence. In addition,
Chris has assisted in the launch of Red Egg Marketing, has served as
Captain/President for UNCW’s Men’s Ultimate Frisbee Team, and currently
serves as Captain/Co-Founder Inception Ultimate Frisbee.
• With NameYourFantasy.com Chris serves as the predominant leader of the
future marketing staff and decisions to increase membership.
11. • NameYourFantasy.com appreciates your time to learn more about what
NameYourFantasy.com strives to become and we look forward to having you as
one of the Fantasy Sports Enthusiasts who call NameYourFantasy.com home for
all your Fantasy Sports participation and activity.