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Social Media for Academics

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Ana Canhoto
Ana Canhoto

An overview of why academics should use social media, what platforms are available, and how to use them.

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Using social media to develop your research profile Dr. Ana Isabel Canhoto 5th May 2017 www.anacanhoto.com; @canhoto
© Ana Isabel Canhoto, 2017
© Ana Isabel Canhoto, 2017
© Ana Isabel Canhoto, 2017 Source: https://www.slideshare.net/primath/gruzd- hicss2013/16 0 200 400 600 800 10001200140016001800 Other motivation To be part of a professional community To promote initiatives related to my job To keep in touch with my colleagues To give visibility to my professional results To share professional interests To extend my professional network Motivations to use Social Media Adapted from https://www.researchgate.net/publication/315798652_Networked_Scholarship_and_Motivations_for_Social_Media _use_in_Scholarly_Communication
© Ana Isabel Canhoto, 2017 Source: http://www.gla.ac.uk/media/media_397149_en.pdf Readership for individual blog posts far outstrips that of an average journal article cial media can help research reach more people As well as for individual academics
© Ana Isabel Canhoto, 2017
© Ana Isabel Canhoto, 2017 Source: doi:10.1186/s13059-014-0424-0
© Ana Isabel Canhoto, 2017 Everything you post online (including metadata): • Is public (even if you shared it privately) • Is searchable • Is permanent (or very, very, very difficult to delete) • Is not free
© Ana Isabel Canhoto, 2017
© Ana Isabel Canhoto, 2017 Adapted from https://www.researchgate.net/publication/315798652_Networked_Scholarship_and_Motivations_for_Social_Media _use_in_Scholarly_Communication 0 500 1000 1500 2000 2500 Podcast Slideshare Twitter Blog - Wiki YouTube-Vimeo Facebook LinkedIn ResearchGate - Academia.edu Platforms used
© Ana Isabel Canhoto, 2017 Source: Kietzmann, J.H., Hermkens, K., McCarthy, I.P., & Silvestre, B.S. 2011. Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media. Business Horizons, 54, 241-251
© Ana Isabel Canhoto, 2017
© Ana Isabel Canhoto, 2017 1. Create a digital identifier
© Ana Isabel Canhoto, 2017 2. Create an online profile
© Ana Isabel Canhoto, 2017
© Ana Isabel Canhoto, 2017
© Ana Isabel Canhoto, 2017 3. Make your outputs available
© Ana Isabel Canhoto, 2017
© Ana Isabel Canhoto, 2017
© Ana Isabel Canhoto, 2017 4. Connect with others
© Ana Isabel Canhoto, 2017 5. Join the conversation
© Ana Isabel Canhoto, 2017
© Ana Isabel Canhoto, 2017
© Ana Isabel Canhoto, 2017 6. Make your research / knowledge accessible
© Ana Isabel Canhoto, 2017
© Ana Isabel Canhoto, 2017
© Ana Isabel Canhoto, 2017
© Ana Isabel Canhoto, 2017
© Ana Isabel Canhoto, 2017
© Ana Isabel Canhoto, 2017
Media Message Audience Research Profile Peers vs. end users Goals and barriers Your agenda Features Norms Purpose Get noticed Add value Engage / move © Ana Isabel Canhoto, 2017
Using social media to develop your research profile Dr. Ana Isabel Canhoto 5th May 2017 www.anacanhoto.com; @canhoto

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Social Media for Academics

  • 1. Using social media to develop your research profile Dr. Ana Isabel Canhoto 5th May 2017 www.anacanhoto.com; @canhoto
  • 2. © Ana Isabel Canhoto, 2017
  • 3. © Ana Isabel Canhoto, 2017
  • 4. © Ana Isabel Canhoto, 2017 Source: https://www.slideshare.net/primath/gruzd- hicss2013/16 0 200 400 600 800 10001200140016001800 Other motivation To be part of a professional community To promote initiatives related to my job To keep in touch with my colleagues To give visibility to my professional results To share professional interests To extend my professional network Motivations to use Social Media Adapted from https://www.researchgate.net/publication/315798652_Networked_Scholarship_and_Motivations_for_Social_Media _use_in_Scholarly_Communication
  • 5. © Ana Isabel Canhoto, 2017 Source: http://www.gla.ac.uk/media/media_397149_en.pdf Readership for individual blog posts far outstrips that of an average journal article cial media can help research reach more people As well as for individual academics
  • 6. © Ana Isabel Canhoto, 2017
  • 7. © Ana Isabel Canhoto, 2017 Source: doi:10.1186/s13059-014-0424-0
  • 8. © Ana Isabel Canhoto, 2017 Everything you post online (including metadata): • Is public (even if you shared it privately) • Is searchable • Is permanent (or very, very, very difficult to delete) • Is not free
  • 9. © Ana Isabel Canhoto, 2017
  • 10. © Ana Isabel Canhoto, 2017 Adapted from https://www.researchgate.net/publication/315798652_Networked_Scholarship_and_Motivations_for_Social_Media _use_in_Scholarly_Communication 0 500 1000 1500 2000 2500 Podcast Slideshare Twitter Blog - Wiki YouTube-Vimeo Facebook LinkedIn ResearchGate - Academia.edu Platforms used
  • 11. © Ana Isabel Canhoto, 2017 Source: Kietzmann, J.H., Hermkens, K., McCarthy, I.P., & Silvestre, B.S. 2011. Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media. Business Horizons, 54, 241-251
  • 12. © Ana Isabel Canhoto, 2017
  • 13. © Ana Isabel Canhoto, 2017 1. Create a digital identifier
  • 14. © Ana Isabel Canhoto, 2017 2. Create an online profile
  • 15. © Ana Isabel Canhoto, 2017
  • 16. © Ana Isabel Canhoto, 2017
  • 17. © Ana Isabel Canhoto, 2017 3. Make your outputs available
  • 18. © Ana Isabel Canhoto, 2017
  • 19. © Ana Isabel Canhoto, 2017
  • 20. © Ana Isabel Canhoto, 2017 4. Connect with others
  • 21. © Ana Isabel Canhoto, 2017 5. Join the conversation
  • 22. © Ana Isabel Canhoto, 2017
  • 23. © Ana Isabel Canhoto, 2017
  • 24. © Ana Isabel Canhoto, 2017 6. Make your research / knowledge accessible
  • 25. © Ana Isabel Canhoto, 2017
  • 26. © Ana Isabel Canhoto, 2017
  • 27. © Ana Isabel Canhoto, 2017
  • 28. © Ana Isabel Canhoto, 2017
  • 29. © Ana Isabel Canhoto, 2017
  • 30. © Ana Isabel Canhoto, 2017
  • 31.
  • 32. Media Message Audience Research Profile Peers vs. end users Goals and barriers Your agenda Features Norms Purpose Get noticed Add value Engage / move © Ana Isabel Canhoto, 2017
  • 33. Using social media to develop your research profile Dr. Ana Isabel Canhoto 5th May 2017 www.anacanhoto.com; @canhoto