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Problems faced by e commerce vendors in photography
A Presentation on
Problems faced by e
Commerce vendors during
Pictures are the most important piece of your
content especially when u want to sell fashion
and lifestyle products.
It is the marketplace operators which face the
biggest challenge to maintain image quality on
Product photography is a HUGE aspect that you need to
think about when trying to persuade people in to buy
Do you know that people remember 80 percent of what
they see, and just 20 percent of what they read?
The power of an image is hard to ignore, and if you're
not including great images of your products then you
could be losing out on some serious sales.
Develop a set of guidelines for your jewelry
photography and follow them. Consistency is
key in product photography, and variations
from product to product or shot to shot will
distract your customer. Document everything:
camera settings, lighting, background, and
equipment position. Make sure you can resume
shooting on a different day without any
Some inexperienced retailers look at a white background and think
“boring,” or “missed opportunity for branding.” They try to differentiate
themselves with colorful, active backgrounds. That’s a mistake.
There’s a reason Amazon, eBay, Rakuten, and most marketplaces
require or recommend a white or neutral background. A plain white or
light gray background keeps the focus where it should be: on your
product. Black is also popular in jewelry photography, but be aware
you may have difficulty submitting images at some marketplaces.
● Props are a distraction you don’t need. You
may think your jewelry will look best when
staged elaborately, or maybe you just want
to show it in a lifelike manner using a
You want your customers to be looking at your
jewelry without trying to puzzle out if that’s the
photographer’s reflection or a flaw in the
stone. The presence of gemstones and metal
creates a technical challenge for jewelry
product photography. It’s difficult to shoot
highly reflective objects without capturing
● It doesn’t matter what lighting setup you use if you
try to handhold your camera. Always use a tripod.
Tripods are cheap, effective, and improve both
quality and consistency. When your camera is
held steady by a tripod, you can use optimal
aperture and ISO settings. Mark a spot on the
floor for your tripod and it will be easy to replicate
your setup even when shooting on different days.
● Don’t take artsy low aperture shots of your
jewelry that focus on only one part of the
product. High aperture, full focus
photography will create a sharp image that
your customers can trust. Your customer
wants to see every detail. Give it to them
with aperture settings of f/11 or greater, and
set your ISO to as low as possible—
preferably ISO 100.
Too Few Images
It’s incredibly disappointing to click on a
product on a category page and then find
there are no more images. Maybe the
customer liked an overhead shot of a
necklace but wanted a detail shot to clarify
some engraving on the side. Give it to them
Few things kill a sale as quickly as a bad Photoshop job.
Poorly retouched photos feel fake and destroy a customer’s
trust in the product image, and therefore in the product. Either
invest the time to become skilled in software like Adobe
Lightroom and Photoshop, or hire a professional.
In addition to retouching, you should create templates that
consistently crop, set margins, and align your product
images. Remember: consistency is key.
1. Choose a set amount of
The first thing you need to consider when planning your
product photography is how many images you want to
showcase. If you look to sites like eBay or Amazon, you'll
see that they give the user an option to add many product
photos. This really helps the viewer get a detailed visual
insight into what they are buying.
If you're selling a lot of products in your store then you may not want to
clutter your site with loads of photos, but it's important to keep the amount
consistent for each product. As a general rule, think about showing three
photos for each product.
2. Use the image to
highlight the benefits
In addition to showing multiple images, try and think outside the
box and use your images to showcase the benefits. For example,
one of the main selling points of a tablet is how slimline it is, and
many vendors offer an image of the tablet next to a pencil, to really
highlight this feature.
You could even consider creating life shots, with people using your
product. This is an effective approach that many successful brands
decide to go with. It connects with your customers emotions and
shows them how they can use the product in their daily life.
3. Show ALL colors and
Does your product come in a different color, or
style? Say for example you are selling shorts
that have different colors and patterns. Don't
just take one photo of the shorts in the most
popular color. Make sure you show your
visitors the various colors and styles of your
product. It can really make a difference in
whether you get a sale, as not everyone has
the same taste.
4. Make your images
This is probably the most important point to consider. The more appealing your
products look, the more likely you are to receive a sale. There are various tricks
that you can do, to make your products look as appealing as can be!
✔ Get the lighting right so that it's evenly lit
✔ Experiment with the photo settings to get the best results
✔ Make sure your camera is stable
✔ Spend time editing the photo
✔ Think about what background you want to have
✔ Use different diffusion methods
✔ Get the best angle for your product