Social Media Marketing is now mainstream and should form a part of all digital marketing plans

1. Social Media DemystifiedUnderstanding theSocial HypeAnthony Burkeanthony@wsionlinebiz.co.uk

2. IM System FlowChart

4. What Is Social Media social mediais basically aconversation socialmedia hi whats up?

9. Using Networks Such As

10. Types of Social Media

14. Types of Social Media

17. 46% of organizations consider Lack of Knowledge to be the Most Significant Barrier to Social Media Marketing Sherpa 2009

19. Social Media is the new way to take your SEO strategy to the next level

20. Social Media increases the number of high quality links & targeted trafficAnd I’m SMO. Hello. I’m SEO.

21. 99% of visitors DO NOT go past page 3of Google when conducting search

22. Your Business Needs To Be Here

23. What an Effective SEO/SMO Strategy Will Help With

25. How Obama Used SocialMedia Barackobama.com has social elements and tools that make it easy for users to participate, plan events, and contribute to fundraisers Email marketing: users that signed up received emails several times a week and were geo-targeted for specific events in that area On Social Sites such as Facebook, Twitter, MySpace Unlike McCain – Obama participated online and created his own videos, his own emails exclusively for his online supporters

26. GoogleSERPs No longer static websites Google now shows the following in their search results page: Images Videos Bookmarks News Maps

27. As of April 1st 2009, users in the United States do not have to type in a geographic locator with their keyword phrase to see a local map listing

28. Social mediais now where SEOwas8 YEARS AGO Sosha Media!!! Mr. SEO

36. Information You Can Tell Google: Someone searches for a keyword phrase, and they are in a certain location  show my ad

45. Brand Protection

46. top 10 listings of search can be seen as your Online Resume

47. Dominoes Pizza 368,000 Monthly Searches

48. United Airlines 2,240,000 Monthly Searches

49. 5,752,254 views, 22,614 comments, 36,357 ratings, 27,567 users adding this video to their favorites

53. YouTube Channels

54. Youtube.com/Microsoft

55. Youtube.com/Dell

56. Youtube.com/Yahoo

57. Youtube.com/McDonalds

58. More than 1 in 8 viewers make a purchaseafter watching a video ad online eMarketer

59. YouTube in 2007 Consumed As Much Bandwidth As The Entire Internet in 2000

60. 77% of users visiting YouTube intend to watch one video but end up watching several.

62. Our SampleYouTube Channels

63. We Can Brand Your YouTube Channel To Match Your Website!

67. 73% organic traffic6 weeks since going live! $87,376.43 Revenue

68. Social Media Evaluation

74. Facebook Advertising