Email Marketing Best Practices
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Presented by Abu Noaman, CEO of Elliance and Ennect, to Business Technology Council. Includes a visual guide to email marketing best practices with examples, case studies and tips.
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Email Marketing Best Practices
- 1. ABC’s of e-Mail Marketing Get Customers. Keep Customers. Get More Customers.
- 2. Company Overview Ennect.com Elliance.com Seo.Elliance.com
- 3. Ennect e-Marketing Toolkit Overview
- 4. Key Trends
- 5. #1: The New Marketing Ecosystem is Here
- 6. #2: Customer’s New Ecosystem is Here
- 7. #3: Conversation Marketing Tsunami is Here
- 9. #5: Mobile is Here -> -> Then Now Will Be
- 10. #6: You Still Matter “ You get lots of marketing stuff done. cool.”
- 11. Sample e-Mail Marketing Plan for Phipps Conservatory
- 12. Step 0: Understand Marketing System
- 13. Build Permission Marketing Database
- 14. Step 1: Build Email List
- 15. From Website
- 17. From Call Center
- 18. From Gift Shop
- 20. From Classes & Programs
- 21. From Blog
- 22. From Contests
- 23. From Joint Marketing Events
- 24. Step 2: Create Branded Template System
- 26. Step 3: Use Best Practices
- 27. From: Phipps Conservatory Use Best Practices Subject: Reason to Open Now Date: Give Enough Time to Plan a Visit
- 28. Short & Sweet – 1 Scroll Use Best Practices
- 29. 5-7 Reasons To Click Use Best Practices
- 30. Let Brand Essence Come Through Use Best Practices
- 31. Sell, Sell, Sell Use Best Practices
- 32. Educate & Engage People Use Best Practices
- 33. Stay CAN-SPAM Compliant Use Best Practices
- 34. Send It Regularly: People Expect it Use Best Practices
- 35. Step 4: Create Branded Landing Pages
- 37. Step 5: Measure & Optimize Campaigns
- 38. Summary
- 39. Opens
- 40. Click Throughs
- 41. Bounce Back
- 42. Hot Prospects
- 43. Email Examples
- 44. Drive Attendance
- 45. Drive Attendance
- 47. Drive Attendance
- 48. Drive Attendance
- 51. Encourage Online Banking
- 52. Unload Ad Inventory
- 64. Questions? Contact Abu Noaman CEO Phone: 412.586.1480 x 623 Email: [email_address] Twitter: @noaman
- 65. For Further Information www.ennect.com www.elliance.com seo.elliance.com
- 66. Thank You