Reputation Marketing
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Social Medai, SEO, Rankings, is all DEAD, if you dont have a 5 Star reputation online. Google is using this 5 Star rating to promote websites and businesses that are offering outstanding service and relevant information. You can not stand behind your product or service anymore. With 54% of searches being done from a mobile device and leaving feedback, it is crucial that your business implements a Reputation Marketing Strategy Today... before your competitors find out. For your free report go to http://www.socialmediaspecialistreport.com and call me if you need any assistance.
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Reputation Marketing
- 1. Social Media Specialist Presenter: Leanne Peard
- 2. Samples Of The Customer NICHE and KEYWORDS if POSSIBLE Social Media Specialist Reputation Marketing Social Media Specialist Reputation Marketing
- 3. Social Media Specialist Reputation Marketing Social Media Specialist Reputation Marketing
- 4. One Has 10 Good Reviews One Has 3 Review & 1 Bad Review Social Media Specialist Reputation Marketing Social Media Specialist Reputation Marketing
- 5. Social Media Specialist Reputation Marketing Social Media Specialist Reputation Marketing
- 6. The Online Marketing Game Has Just Changed Your Company Name //Branding Your Company Name Branding
- 10. 72% Of Buyers Trust Reviews As Much As Personal Recommendations
- 12. Why Reputation Is Vital To A Business Consumers Look Up An Average Of Consumers Look Up An Average Of 10 Reviews Before Making A Decision 10 Reviews Before Making A Decision “70% Of Consumers Trust A Business With A Minimum Of 6 – 10 Reviews”
- 16. Bad Reputation No Reputation Good Reputation 5 Star Reputation
- 17. 1) Develop 5 Star Reputation 2) Market That Reputation 3) Manage That Reputation 4) Create A Reputation Marketing Culture
- 18. Postcards Business Cards Email Templates Plus Many More.. Private Review Page Posting Strategy
- 19. Businesses Can’t Post Reviews From Customers Review sites have algorithms and filters that delete all reviews that are posted from the same computer IP network. We have proprietary systems and processes that can post reviews for a company without being filtered or deleted.
- 20. Video Review Marketing Website Marketing Social Media Marketing Email Marketing Maps Marketing Sales Marketing
- 21. Daily Monitoring – Google Alerts Doesn’t Work Bi-Weekly Reporting Daily Review Alerts – Negative And Positive Location Based Reporting – Each Location Is Unique Continuing To Grow Your Reviews Posting Reviews – Can’t be Done By An Individual Manage By Marketing Only The 5 Star Reviews
- 22. You Expect Your Staff To Give 1st Class Service Right? So What’s Your Plan To Inspire Your Staff To Give 1st Class Service To You Customers & Get Raving Reviews?
- 23. Reputation Marketing Is The Most Important Marketing
- 24. Get Your Free Report Socialmediaspecialistreport.com Find out Your Business Rating and If you need more help… Email me at Leanne.peard@me.com
Editor's Notes
- Director’s Cut Transcript REPUTATION MARKETING TRAINING~ David Sprague ~ Intro music - 00:00:00 David commentary - 00:00:07 Hello I am David Sprague and welcome to Reputation Marketing Blueprint and this is a very special video that I wanted to do for you because let’s just face it there is no one in the marketplace right now thinking I need Reputation Marketing. Matter of fact 99 out of 100 companies don’t even know what Reputation Marketing is. So it all going to have to start with you impacting the marketplace and bringing some education with you. It is completely different then SEO, Video Marketing or Social Media Marketing that really is the mainstream. The entire market has changed, you are in the right place at the right time and so what I wanted to do is to give you this bonus. I just didn’t want to give you the slides that I use, I wanted to give you the language so I went step-by-step and created an entire video for you of exactly what you needed to say and how to say it and all the different trigger points. I have transcribed that video for you as well so you can literally do a webinar or presentation, just read from the script. But I wanted to take it one step further and give you more like a director’s cut or a director’s commentary on exactly why I say what I say, what I put the different information, the different triggers and how to hit them, and also in doing the training some suggestions along the way of what you can add to the training to make it even better or a different direction that might be more specific to a different target market. So what I want to do is to simply take you through the entire presentation and what I want to do is hangout, grab a good coffee here and stop the training at different parts and really give you some insights of why these things are important. So if you are in the marketplace in the marketplace yourself you’re literally going to be able to have everything you need, the psychology, the steps, the presentation to be able to hit it out of the park and take your business to a whole new level. If you have sales force well this is the perfect training for them because you don’t have to do any training because I will do it all for you. So let’s sit back and what I am going to do is hit play on the actual training itself and the first slide is simply building credibility. You want to welcome everybody. You want to thank them. More importantly you want to hit the most important factor which is that you are the leader in the industry. There is on one in the world or no company that has the technology and training that you do at this point. So you can brag a little bit and let them know that they are all here for one reason to take their business to a whole new level. And then what we want to do is break it down and begin to identify the problem. So everything in this training is really problem solution problem solution. So as we stop and pause along the way you’ll be able to see that David has identified the problem there and now he is bringing a solution. He is talking about a problem there and the solution. So let’s put those lenses on for the entire process. And one thing I don’t do good job in this presentation is actually engaging the audience. Why, because there is no audience so it is a little bit difficult to do that. So something I want you to take to a different level is making sure that you are asking questions to the listener along the way so I kind of left that out a little bit because I did not have an audience to engage with. So let’s jump in and let’s get started with this first slide where we really present our credibility and talk about the benefits they are about to receive. So you want your listener engaged the entire time. So up front you always want to tell them what they are going to get by talking about who you are with credibility and authority and what they are going to get if they pay attention long enough. So let’s start the training here and I will jump back in just a few minutes. Let me start from the beginning. Here we go. Welcome Slide - 00:03:53 Hello everyone and welcome to our training. I'm David Sprague with Real Strategic. And, my goal over the next few minutes is to show you step-by-step how to dominate your market online. We’re the nation’s leading experts in local online marketing. The proprietary system and marketing strategies I'm going to be giving you today will give you the edge that your company needs to achieve rock star status in your industry and position your company as the market leader. So let’s start out by showing you some dramatic shifts that have just happened in the marketplace. …
- Slide 02 - 00:04:29 … I want to do that by showing you that every day people look online for your products and services.
- Slide transition - 00:04:37 Here are some stats from Google. Twenty four hundred people typed in the word dentist West Palm Beach. In a small city like West Palm Beach, twenty four hundred. Look at Denver, appliance repair, twenty nine hundred, pediatrician in Philadelphia, nineteen hundred. I mean the numbers are astounding. Just imagine hundreds if not thousands of people online every single month looking for your business. The question is, can they find you? Because everyday people, as you can see, are looking for businesses and services like yours. The problem is who should they do business with. And what they're doing is they're looking for the most reputable company to do business with, and over the next few minutes we’re going to show you how to make sure that you are the business that they call and not David commentary - 00:05:23 Ok you can see here if we just go back a few seconds … ok you can see here I want you to put your company branding at the bottom so I have created a little space for you to do that. Also you can see that if you are talking to a specific niche you want to go to Google and grab some stats like I’ve got right here to that specific niche. So you want to show other niches because people only buy when they see themselves in the product. So when you actually look at their keywords in their specific city and the traffic volumes they actually got, this is important. So what we are doing we are simply setting the stage that people are looking for you. And the one line that I think is critical is that their looking for or their looking to do business with the most reputable company. So you have all these thousands of people and all these hundreds of businesses, they are looking for the most reputable company. So let’s jump in here and go to the next slide.
- So let me start by asking you a question. Would you buy a product or service that has bad ratings and reviews? Obviously, it would be no, because no one wants to actually have that exact same experience when they buy a product or service. So we always look at reviews as the indicator of how we might experience that product or service. But here is the more important question.
- Two products are identical; one has ten good reviews; the other has three good reviews but one bad review. Which one do you buy? Obviously, it's the one with ten good reviews. And why is that? Because we want to have a great experience and we’re looking to make sure that a company is consistent with delivering that experience or that product or service. So this is what consumers, individuals, and companies do every single day. They go online and they're looking to find the most reputable company to do business with. And only one bad review, as you can see here, can send the customer from your website or your listing online to someone else's. So that means difference between your phone ringing or your competition's phone ringing.
- And that's what we want to talk about over the next few minutes. So let me officially welcome you to our reputation marketing training, the most important way you can market your business online. Now there are a lot of companies out there that actually do reputation management. The reason we don't do reputation management is because reputation management doesn’t get the phone ringing. Management is a very defensive posture. Marketing is a very offensive posture. So when you see a company or hear a company doing reputation management, that company really doesn’t know what they're doing. What they should be doing is repetition marketing. And why is that? Because we believe that your reputation is everything. …… More importantly, the online marketing game is changed and your competition doesn’t even know about it. See, everybody has been doing reputation management for such a long time. But they don't understand these big game changers that have just happened and now it's all about reputation marketing. So let's talk about the game changers real quickly.
- Game changer number one. Any company name and a city when you do a search for it reveals the company’s reputation. … … For example, when I type in the word Douglas J. Alterman MDM plus their city, look what comes up, their company name. But look at right after this, their reputation score. More importantly, their Zagat reputation score. They have a 15 out of 30 which is an incredibly poor score. So anyone actually searching for them, maybe even just directions, is going to go and type in their name and the city to find some more information. And they’re going to see what a bad reputation they have. I mean, it's incredible! So let me just do this real quickly
- So, let's talk about game changer number two now which is a customer reviews are a major factor in almost every type of online marketing.
- So, which really leads us to game changer number three and that’s SEO, social media, Pay Per Click, local marketing. None of it works anymore if you have bad reviews or bad reputation online. It’s pretty simple. Why would you want to do all this work and spend all this time and spend money getting to the top and doing online marketing, and when people find you all they find are bad reviews. … … So really what we’ve over the last several years is a complete flip-flop in an online marketing strategy. Before we used to do Google maps or we used to do Yelp or we do video marketing. We do blogging or we do social media. And then we work on getting some great reviews or work on getting some customers reviews. That's completely the opposite of what today's marketing is about. Step one is, you need to create a five-star reputation first. Then you market your products and services online. Because again, who wants to be at the top; who wants to get found when all they're doing is wasting their money. Because your phone is not going ring because you don't have that five-star reputation that companies or other businesses or customers are looking for. So let's take a look at game changer number four.
- Now, we’ve talked about what’s happened kind of negatively with reputation, but let’s talk about some positive things when it comes to game changers. First of all, reviews send you prequalified, presold customers because buyers trust reviews as much as personal recommendations. So reviews can be incredibly bad for you if they're bad. But they can be incredibly good for you if they're really good. …
- … And let's look at this stat that came from Miles Anderson from Bright Local. Seventy two percent of buyers trust reviews as much as personal recommendations. Now, if I was to ask a hundred different companies, and let me just ask you. Would you rather create a marketing plan that, when people that don't know you, don't like you, don't trust you, and always are worried about price? Or would you rather create a marketing plan with people that know you, people that like you, people that trust you and they’re all referrals? So, of course you want to create a referral plan. Well, for the first time with our online marketing, our marketing can be just as powerful as referral marketing. Because three out of four people trust reviews just as much as personal recommendations. So we need those five star reviews on your website. You have five star review on your listings. That’s as good as someone's mother saying you should go buy from this company. That’s as good as someone’s best friend saying, you know what, you should use this type of a service. I used it. It was amazing. That's just good as a colleague at work saying look, if you need that, you should go to this business. They do a great job. So seventy two percent of buyers trust reviews just as much as personal recommendations. And I want to go even deeper on this fact.. … because this is a big game changer and that Nielsen’s rating for one of the top rating companies in the world when to comes to advertising put on a survey, and said look, when it comes to the extent that you trust different forms of advertising, which are the most important things that you trust. Well, they said here ninety two percent of people trust recommendations from people that they know. But here's the big one. Look at the one right under that. Seventy percent trust opinions based on online reviews. So, you can see here we have one stat saying seventy two percent. We’ve have Neilson rating seventy percent. This is huge! But more importantly look at this. They actually trust consumer opinions posted online more than an editorial newspaper or article. You could actually have a newspaper article written about you that is editorial and people will not trust that as much as an online review. So you can see here all the evidence points that reputation marketing is the most important marketing that someone could do for their business. So if you going to do any type of marketing with your business, it shouldn’t start with the type of marketing the people don't trust. Like TV ads at 47% or e-mail marketing at 50% or even branded website marketing at 58%. It should start with the top two recommendations from people that people know, …
- and consumer opinions …posted online which is reputation marketing. So why is reputation so vital to a business? Well, this stat is incredible. Consumers look up an average of 10 reviews before making a decision. So all these consumers are online, they’re looking for reviews. More importantly, they're looking at multiple reviews, not just one or two. …
- … So this stat is incredible as well and this is that kind of secret mystery of how many reviews do you actually need to be credible. Well, here it is. Seventy percent of consumers trust a business with a minimum of 6-10 reviews. So you can see here that if consumers are looking for ten reviews and you have ten reviews then the bottom line is that’s the plum line. You are not credible without five-star reviews. Without a five-star reputation and a minimum of ten reviews, your business just can't be trusted when people actually find you. So this is the difference between your phone ringing and it not ringing. More importantly, this is the difference between your phone not ringing and your competition's phone ringing. So incredibly important, we need to get you not just ten reviews but ten five-star reviews, so when people see your business online, your phone rings. So what exactly is reputation marketing? We’ve talked a little bit about earlier that reputation management is kind of the old way of doing business. And now, if you really want to dominate your market, it’s all about reputation marketing. Well, it’s very simple. … … Position your company as the market leader in front of thousands of buyers with simply … … a five-star reputation. It's building a five-star reputation online and then going out and then marketing that reputation which we just saw is the most powerful and most trusted type of marketing that any business can do.
- Director’s Cut Transcript REPUTATION MARKETING TRAINING~ David Sprague ~ Intro music - 00:00:00 David commentary - 00:00:07 Hello I am David Sprague and welcome to Reputation Marketing Blueprint and this is a very special video that I wanted to do for you because let’s just face it there is no one in the marketplace right now thinking I need Reputation Marketing. Matter of fact 99 out of 100 companies don’t even know what Reputation Marketing is. So it all going to have to start with you impacting the marketplace and bringing some education with you. It is completely different then SEO, Video Marketing or Social Media Marketing that really is the mainstream. The entire market has changed, you are in the right place at the right time and so what I wanted to do is to give you this bonus. I just didn’t want to give you the slides that I use, I wanted to give you the language so I went step-by-step and created an entire video for you of exactly what you needed to say and how to say it and all the different trigger points. I have transcribed that video for you as well so you can literally do a webinar or presentation, just read from the script. But I wanted to take it one step further and give you more like a director’s cut or a director’s commentary on exactly why I say what I say, what I put the different information, the different triggers and how to hit them, and also in doing the training some suggestions along the way of what you can add to the training to make it even better or a different direction that might be more specific to a different target market. So what I want to do is to simply take you through the entire presentation and what I want to do is hangout, grab a good coffee here and stop the training at different parts and really give you some insights of why these things are important. So if you are in the marketplace in the marketplace yourself you’re literally going to be able to have everything you need, the psychology, the steps, the presentation to be able to hit it out of the park and take your business to a whole new level. If you have sales force well this is the perfect training for them because you don’t have to do any training because I will do it all for you. So let’s sit back and what I am going to do is hit play on the actual training itself and the first slide is simply building credibility. You want to welcome everybody. You want to thank them. More importantly you want to hit the most important factor which is that you are the leader in the industry. There is on one in the world or no company that has the technology and training that you do at this point. So you can brag a little bit and let them know that they are all here for one reason to take their business to a whole new level. And then what we want to do is break it down and begin to identify the problem. So everything in this training is really problem solution problem solution. So as we stop and pause along the way you’ll be able to see that David has identified the problem there and now he is bringing a solution. He is talking about a problem there and the solution. So let’s put those lenses on for the entire process. And one thing I don’t do good job in this presentation is actually engaging the audience. Why, because there is no audience so it is a little bit difficult to do that. So something I want you to take to a different level is making sure that you are asking questions to the listener along the way so I kind of left that out a little bit because I did not have an audience to engage with. So let’s jump in and let’s get started with this first slide where we really present our credibility and talk about the benefits they are about to receive. So you want your listener engaged the entire time. So up front you always want to tell them what they are going to get by talking about who you are with credibility and authority and what they are going to get if they pay attention long enough. So let’s start the training here and I will jump back in just a few minutes. Let me start from the beginning. Here we go. Welcome Slide - 00:03:53 Hello everyone and welcome to our training. I'm David Sprague with Real Strategic. And, my goal over the next few minutes is to show you step-by-step how to dominate your market online. We’re the nation’s leading experts in local online marketing. The proprietary system and marketing strategies I'm going to be giving you today will give you the edge that your company needs to achieve rock star status in your industry and position your company as the market leader. So let’s start out by showing you some dramatic shifts that have just happened in the marketplace. …