SlideShare ist ein Scribd-Unternehmen logo
1 von 14
Downloaden Sie, um offline zu lesen
 
ITC's Agri-Business ,[object Object],[object Object],[object Object]
Problem in agri-business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
To enhance rural incomes, there is a need for a system which can… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
3 Key Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Execution isn’t Easy! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Production Channel Prior to e-Choupal Farmer Regulated Markets (15-75%) Trader Commission Agent Wholesaler (20-80%) Village Trader Ghani Producer Coop (3-5%) Cooperative Mill
The e-Choupal Business Model Farmer Regulated Markets (Fair Market Price) Private Miller Commission Agent (hired by ITC) Village Trader Ghani Producer Coop (Negotiated Price) Cooperative Mill E-Choupa l ITC ITC Commission
Transaction Costs in Mandi Chain Soybeans Example Farmer Incurs Trolley Freight to Mandi  = 120 Labour    =  50 Kacchha Adat  = 150 Handling Loss  =  50 Rs per MT 370 Processor Incurs Commission to Agent  = 100 Cost of Gunny Bags (net)  =  75 Freight to Factory  = 120 Handling at Mandi  =  40 335 Total Chain 705
Transaction Costs in Choupal Chain Soybeans Example Farmer Incurs Trolley Freight to  ITC Hub  = 120 Labour    =  50 Kacchha Adat  = 150 Handling Loss  =  50 Rs per MT 370 Processor Incurs Commission to  Sanchalak   = 100 Cost of Gunny Bags (net)  =  75 Freight to Factory  = 120 Storage & Handling at Hub =  40 335 Total Chain 705 120 50 Cash Disbursement Costs  =  50 215 335
e Choupal benefits the farmer, by ,[object Object],[object Object],[object Object],[object Object],[object Object]
e Choupal benefits ITC, by ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Itc ltd ppt
Itc ltd pptItc ltd ppt
Itc ltd ppt
 
ITC Ltd
ITC LtdITC Ltd
ITC Ltd
 
ITC e-choupal
ITC e-choupalITC e-choupal
ITC e-choupal
 
Classmate ppt final
Classmate ppt finalClassmate ppt final
Classmate ppt final
 
ITC Marketing mix and company overview
ITC Marketing mix and company overviewITC Marketing mix and company overview
ITC Marketing mix and company overview
 
Itc presentation
Itc presentationItc presentation
Itc presentation
 
ITC
ITCITC
ITC
 
Bm
BmBm
Bm
 
ITC Limited
ITC LimitedITC Limited
ITC Limited
 
Itc marketing project
Itc marketing projectItc marketing project
Itc marketing project
 
Diversification of ITC
Diversification of ITCDiversification of ITC
Diversification of ITC
 
Britannia ppt
Britannia pptBritannia ppt
Britannia ppt
 
Itc
ItcItc
Itc
 
ITC Limited Overview
ITC Limited OverviewITC Limited Overview
ITC Limited Overview
 
Itc
ItcItc
Itc
 
PPT OF ITC (INDIA TOBACCO COMAPANY)
PPT OF ITC (INDIA TOBACCO COMAPANY)PPT OF ITC (INDIA TOBACCO COMAPANY)
PPT OF ITC (INDIA TOBACCO COMAPANY)
 
Itc-company profile
Itc-company profileItc-company profile
Itc-company profile
 
A project report on itc
A project report on itcA project report on itc
A project report on itc
 
Itc limited
Itc limitedItc limited
Itc limited
 
Supply and chain management of itc company
Supply and chain management of itc companySupply and chain management of itc company
Supply and chain management of itc company
 

Ähnlich wie ITC Agribusiness (20)

E choupal
E choupalE choupal
E choupal
 
E Chaupal
E ChaupalE Chaupal
E Chaupal
 
21657981 itc-e-choupal-analysis
21657981 itc-e-choupal-analysis21657981 itc-e-choupal-analysis
21657981 itc-e-choupal-analysis
 
It for ag
It for agIt for ag
It for ag
 
E choupal ppt
E choupal  pptE choupal  ppt
E choupal ppt
 
E Chaupal (Pratik Negi)
E Chaupal (Pratik Negi)E Chaupal (Pratik Negi)
E Chaupal (Pratik Negi)
 
E chaupal
E chaupalE chaupal
E chaupal
 
I T C
I T CI T C
I T C
 
E-Choupal PDFs
E-Choupal PDFsE-Choupal PDFs
E-Choupal PDFs
 
Rural marketing
Rural marketingRural marketing
Rural marketing
 
Itc e chaupal
Itc e chaupalItc e chaupal
Itc e chaupal
 
Itc E Choupal
Itc  E  ChoupalItc  E  Choupal
Itc E Choupal
 
ITC e-choupal final ( CSR )
ITC e-choupal final ( CSR )ITC e-choupal final ( CSR )
ITC e-choupal final ( CSR )
 
E chaupal
E chaupalE chaupal
E chaupal
 
Sales Management : Channel Sales
Sales Management : Channel SalesSales Management : Channel Sales
Sales Management : Channel Sales
 
E choupal
E choupalE choupal
E choupal
 
Itc echoupal
Itc echoupal Itc echoupal
Itc echoupal
 
In 6 e-Choupal Case Study
In 6 e-Choupal Case StudyIn 6 e-Choupal Case Study
In 6 e-Choupal Case Study
 
E choupal
E choupalE choupal
E choupal
 
Indian tobacco company
Indian tobacco companyIndian tobacco company
Indian tobacco company
 

Mehr von Abrar Ahmed

Global Crop Calendar
Global Crop  CalendarGlobal Crop  Calendar
Global Crop CalendarAbrar Ahmed
 
Milk Production In Pakistan
Milk Production In PakistanMilk Production In Pakistan
Milk Production In PakistanAbrar Ahmed
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer BehaviourAbrar Ahmed
 
Tata Tea Investor Conference Presentation
Tata Tea Investor Conference PresentationTata Tea Investor Conference Presentation
Tata Tea Investor Conference PresentationAbrar Ahmed
 
Implementation of Best Agricultural Practices For SugarCane
Implementation of Best Agricultural Practices For SugarCaneImplementation of Best Agricultural Practices For SugarCane
Implementation of Best Agricultural Practices For SugarCaneAbrar Ahmed
 
Wheat Quality Council
Wheat Quality CouncilWheat Quality Council
Wheat Quality CouncilAbrar Ahmed
 
Sugarcane As A Biofectory
Sugarcane As A BiofectorySugarcane As A Biofectory
Sugarcane As A BiofectoryAbrar Ahmed
 
Socio Environmental Impacts Of Agrofuel
Socio Environmental Impacts Of AgrofuelSocio Environmental Impacts Of Agrofuel
Socio Environmental Impacts Of AgrofuelAbrar Ahmed
 
Progress Towards SugarCane Industry
Progress Towards SugarCane IndustryProgress Towards SugarCane Industry
Progress Towards SugarCane IndustryAbrar Ahmed
 
Mustard Seed Market Analysis
Mustard Seed Market AnalysisMustard Seed Market Analysis
Mustard Seed Market AnalysisAbrar Ahmed
 
Cropping Patterns
Cropping PatternsCropping Patterns
Cropping PatternsAbrar Ahmed
 
Environmental Comparision
Environmental ComparisionEnvironmental Comparision
Environmental ComparisionAbrar Ahmed
 

Mehr von Abrar Ahmed (13)

Global Crop Calendar
Global Crop  CalendarGlobal Crop  Calendar
Global Crop Calendar
 
Milk Production In Pakistan
Milk Production In PakistanMilk Production In Pakistan
Milk Production In Pakistan
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
 
Tata Tea Investor Conference Presentation
Tata Tea Investor Conference PresentationTata Tea Investor Conference Presentation
Tata Tea Investor Conference Presentation
 
Implementation of Best Agricultural Practices For SugarCane
Implementation of Best Agricultural Practices For SugarCaneImplementation of Best Agricultural Practices For SugarCane
Implementation of Best Agricultural Practices For SugarCane
 
Wheat Quality Council
Wheat Quality CouncilWheat Quality Council
Wheat Quality Council
 
Wheat
WheatWheat
Wheat
 
Sugarcane As A Biofectory
Sugarcane As A BiofectorySugarcane As A Biofectory
Sugarcane As A Biofectory
 
Socio Environmental Impacts Of Agrofuel
Socio Environmental Impacts Of AgrofuelSocio Environmental Impacts Of Agrofuel
Socio Environmental Impacts Of Agrofuel
 
Progress Towards SugarCane Industry
Progress Towards SugarCane IndustryProgress Towards SugarCane Industry
Progress Towards SugarCane Industry
 
Mustard Seed Market Analysis
Mustard Seed Market AnalysisMustard Seed Market Analysis
Mustard Seed Market Analysis
 
Cropping Patterns
Cropping PatternsCropping Patterns
Cropping Patterns
 
Environmental Comparision
Environmental ComparisionEnvironmental Comparision
Environmental Comparision
 

ITC Agribusiness

  • 1.  
  • 2.
  • 3.
  • 4.
  • 5.  
  • 6.
  • 7.
  • 8. Production Channel Prior to e-Choupal Farmer Regulated Markets (15-75%) Trader Commission Agent Wholesaler (20-80%) Village Trader Ghani Producer Coop (3-5%) Cooperative Mill
  • 9. The e-Choupal Business Model Farmer Regulated Markets (Fair Market Price) Private Miller Commission Agent (hired by ITC) Village Trader Ghani Producer Coop (Negotiated Price) Cooperative Mill E-Choupa l ITC ITC Commission
  • 10. Transaction Costs in Mandi Chain Soybeans Example Farmer Incurs Trolley Freight to Mandi = 120 Labour = 50 Kacchha Adat = 150 Handling Loss = 50 Rs per MT 370 Processor Incurs Commission to Agent = 100 Cost of Gunny Bags (net) = 75 Freight to Factory = 120 Handling at Mandi = 40 335 Total Chain 705
  • 11. Transaction Costs in Choupal Chain Soybeans Example Farmer Incurs Trolley Freight to ITC Hub = 120 Labour = 50 Kacchha Adat = 150 Handling Loss = 50 Rs per MT 370 Processor Incurs Commission to Sanchalak = 100 Cost of Gunny Bags (net) = 75 Freight to Factory = 120 Storage & Handling at Hub = 40 335 Total Chain 705 120 50 Cash Disbursement Costs = 50 215 335
  • 12.
  • 13.