Pinterest for Business presented to Sassy Networking on May 24, 2012 by www.abracadabrasocialmedia.com. We taught the basics and provided tools and examples for people to grow their business through Pinterest. We talked about contests, promotions and Pinterest etiquette. Read on!

1. WELCOME
Sassy
Networking!!

2. Pinterest for Business Basics
Presented by
Clyde Lerner & Rosemarie D’Amiani
Abracadabra, A Social Media Company
‘Social Media Done For You’
contactus@abracadabrasocialmedia.com
P: 888.688.0477
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3. Pinterest for Business Basics
Before you can Monetize, you need to understand the fundamentals
What is Pinterest?
Pinterest is an online pinboard: where you can
post collections of things you love and follow
collections by people with great taste.
interest
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4. Pinterest Business Branding
• Visual Way to Share Ideas, Products, Brands, Dreams
• Virtual Scrapbook for Business Services & Products
• Place to store images of stuff you’re going to buy later
• Way to Plan a Business Trip/Vacation
• Way to Plan a Special Business Event/Promotion
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6. Pinterest Business Branding
As of March 2012
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7. Pinterest Business Branding
What’s Really Going On With Pinterest?
• Fastest site in history of web to reach 10m unique visitors
• Significant Source of Referral Traffic
• Pinterest now drives more referral traffic than Twitter
• 87% of the traffic is Women
• Behavior Pattern = Shift From Search to Discovery
• Perfect time to get your brand on Pinterest as an ‘early
adopter’
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9. Pinterest Business Branding
Content Sharing Ideas on Pinterest
• Photos and Videos/Powerful stats and inspirational quotes
• Infographics
• Calls to action
• Create and share original graphics for your brand
• Create catalogs of your services/products
• Host contests with prizes for greater participation
• Your Landing Page Free Offer from your website
• Tip: Follow other pins and get more followers
• Tip: Use the right phrases for search for commercial use
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10. Pinterest Business Branding
Increase the Value (Monetize) Pinterest
• Optimize your Pinterest pins/ greater search engine results
• More overall exposure/add website url to every post
• Engage related brands and comment, post and re-pin
• Be sure to edit every pin and add the url to direct the traffic
• You can direct traffic for each of your pins
• Don’t change the back of a pin that does not belong to you
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11. Pinterest Business Branding
Simple Facts That Impact Brands
• Women love Pinterest & Drive all social media
• Men are slow to engage on Pinterest
• Big Brands are growing on Pinterest
• Re-pinning gives you insights into your target market
• Facebook, Google & You Tube gain the most referral traffic
from Pinterest
• Straight advertising is not encouraged, many ways to be
subtle
• There is a work around to advertising tastefully/Wanda
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12. Pinterest Business Branding
How to Connect Social Media on Pinterest
• Twitter/Facebook Connections
• Create a new unique graphic for Pinterest
• Allow click through to your website on graphics
• Announce ‘Specials or Coupons’ through your graphic
• Your graphic will be pinned over and over
• Have fun and be creative with your new ideas
• Pin, re-pin, like and comment regularly
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13. Pinterest For Business
Super Useful Tools for Pinterest
• Get the “Pin It” button
• Place “Pin It” button on your Website & Blog
• Place the “Pin It” button on your bookmark bar
• Make it easy to share your content, product photos
• Share your book covers on Pinterest to drive incoming
traffic
• Have a “Pin It” button for yourself, so you can pin things
you find interesting fast
• Remember, Pinterest is Fun
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14. Pinterest For Business
• Super Useful Tools for Pinterest
• www.Url2pin.it and Screen2Pin Chrome Extension
(http://bit.ly/JPnsYr) assist in pinning whole websites
• http://ShareAsImage.com ~ Turn your words or famous
quotes in to Images
• http://www.Pinvolve.co/ ~Creates a board to post your
Facebook updates that include images/Fans can re-post
from Facebook
• Pinterest.com/source/yourdomainname.com - See how
many pins are by a certain user
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15. Pinterest Business Branding
Pinterest Resources
Beginner’s Guide
http://bit.ly/yc8rdL
Goodies – Tools to Promote your Pinterest
http://pinterest.com/about/goodies/
Pinterest for Business
http://pinterest.com/pinterestbiz/
Good start and there are many other websites
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16. Pinterest for Business Basics
Recommended Best Practices / Monetizing Pinterest
• Use your business name on your Pinterest Profile
• Add to your About under your business name
• Add your personal photo or your logo
• Connect your Pinterest Account to Twitter and Facebook
• Above will add social media icons under your company profile
• Be certain to add your website name in your profile
• Create interesting names for boards-use keywords/short names
• Pin content steadily instead of lots of bursts at a time
• Network with other professionals in your field and in related fields
(follow-comment-pin)
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18. Pinterest for Business Basics
Marketing
• Like other people’s pins and comment regularly = more
connections and more followers and more networking for services
you need
• Pins from a variety of sources not just your own business
• Pinning and liking creating a variety makes boards more popular
• Use original content
• Everyone gets notified via email when you like or re-pin
• This is similar to a re-tweet on Twitter or a share on Facebook
• Post content of value or visuals of interest to the audience
• Use variety in your pin boards and be creative
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Marketing - cont.
• Posts your Webinars on Pinterest and add the url to your sign up
page or virtual event
• Are you an author? Then add a board for your books or e-books
so people can purchase them. Be sure the url is correct to direct
the pin to Amazon or kindle or your website.
• Create a board for speaking events and announce your availability
to speak and share your expertise.
• Showcase all your products and or services and create boards for
that specific purpose.
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21. Pinterest for Business Basics
Marketing
• To pin videos, use “Pin it” button and you will get an image to post
• Visual.ly aggregates the best infographics for magazines and the
web.
• Pin your blog posts and add a Pinterest ‘follow me’ button to
website
• Create original graphics that are visually appealing
• Protect your brand by using watermarks on original graphics
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22. Pinterest for Business Basics
How to Monetize Pinterest
1. Gain followers by posting and re-posting cool
and fun stuff either related to your products or
just cool
2. Engage with your followers by re-pin and like –
like crazy
3. Create customize graphics with watermarks of
your products to avoid scammers/spammers
4. Directly post products & add pricing
5. Link your products/services by editing your pins
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23. Pinterest for Business Basics
Marketing on Pinterest
How to add ‘Pin it it’ button http://pinterest.com/about/goodies/
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24. Pinterest for Business Basics
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25. Pinterest for Business Basics
Custom Graphics
How to Track your Website’s Content on Pinterest
http://on.mash.to/IVhqmo
Tracking Pinterest Traffic Using Google Analytics
http://on.mash.to/Ji1Y7V
Best time to post Pinterest? Saturday Morning
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26. Pinterest for Business Basics
Presented by
Clyde Lerner & Rosemarie D’Amiani
Abracadabra, A Social Media Company
‘Social Media Done For You’
contactus@abracadabrasocialmedia.com
P: 888.688.0477
We, at Abracadabra Social Media expand social footprints for
business and perform marketing and social media tasks,
including daily posting to social networks for those business
owners who don’t have time to do their own social media
effectively.
Additionally, we analyze small businesses to increase their
profitability and engineer marketing campaigns to increase ROI.
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27. Pinterest for Business Basics
Still have questions on Pinterest?
Rosemarie D’Amiani & Clyde Lerner
contactus@abracadabrasocialmedia.com
Telephone: 888.688.0477
Pin With Us: http://www.AbraOnPinterest
FB: http://www.AbraOnFacebook.com
THANKS FOR ATTENDING
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