A presentation on WAAPP Ghana CommunicationTechnical Committee (GCTC)

1. WAAPP/PPAAO
Training Workshop on
Management of Agricultural
Projects Communication

2. A presentation on WAAPP Ghana
Communication
Technical Committee (GCTC)
Venue: Noda Hotel, Fumesua, Kumasi
Date: 19 June, 2013
Presenter: Emmanuel Alorigiya
Communication Officer

3. PRESENTATION OUTLINE
• Concept of GCTC
• Objectives of Communication Strategy
• Specific Objectives of GCTC
• Composition/Membership of GCTC
• Functions/Activities
• Challenges
• Lessons Learnt

4. Concept of GCTC
• Undertake the coordination and
implementation of WAAPP Ghana broad
objectives of the communication strategy and
action plan

5. Broad Objectives of Communication
Strategy and Action Plan
• Accelerate adoption of improved technologies through
behaviour change communication.
• Enhancing the reputation of WAAPP, CORAF and
Country Teams as providers of quality information and
technologies regarding Agricultural Research and
Development.
• Develop Regional Cooperation.
• Achieve sustainable capacity of CORAF and WAAPP
countries to deliver complex communication
assignments.

6. Specific Objectives of GCTC
• To identify available technologies for
dissemination and adoption along agricultural
value chain.
• To identify potential communication channels for
agricultural technology dissemination.
• To design appropriate media activities to
disseminate technologies.
• To make WAAPP Ghana visible nationally and
regionally.

7. Composition/Membership of GCTC
• National Project Coordinator (Chairperson)
• WAAPP Communication Officer
• Representative (Focal Person) – DAES
• Communication Officer, NCOS
• Training Officer, NCOS
• Website Manager
• Media Representative (Private Media)

8. Functions/Activities
• Organize TV, Radio (Community
Radio), Sensitization and Awareness Creation
Programmes.
• Organize newspaper articles (commissioned).
• Develop farmers handbooks, production
guides, fact sheets etc.
• Produce bulletins, website articles, souvenirs
like T-Shirts, caps etc.

9. Challenges
• Lukewarm attitude of stakeholders to
contribute articles for bulletin/publication.
• Inability of Committee to fulfill its meeting
schedules.

10. Lessons Learnt
An active, vibrant and committed
communication committee can guarantee an
effect implementation of communication
strategy/plan

11. Thank You !!!
Merci Beaucoup !!!
Effects of marriage