Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Bullet points can kill your presentation.

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Nächste SlideShare
Marketing strategy
Marketing strategy
Wird geladen in …3
×

Hier ansehen

1 von 71 Anzeige

Bullet points can kill your presentation.

Herunterladen, um offline zu lesen

"The term “bullet-point” comes from people firing guns at annoying presenters." - Don McMillan

Bullet points can kill great content. If your presentations fall into the bullet point trap, use this tutorial to transform your current work into something amazing. It's easier than you think.

"The term “bullet-point” comes from people firing guns at annoying presenters." - Don McMillan

Bullet points can kill great content. If your presentations fall into the bullet point trap, use this tutorial to transform your current work into something amazing. It's easier than you think.

Anzeige
Anzeige

Weitere Verwandte Inhalte

Ähnlich wie Bullet points can kill your presentation. (20)

Anzeige

Aktuellste (20)

Anzeige

Bullet points can kill your presentation.

  1. 1.
  2. 2. Presents<br />
  3. 3. How <br />“bullet points” can kill your presentation…<br />
  4. 4. …and what to do about it. <br />
  5. 5. People are like sheep<br />
  6. 6. They will blindly follow the rest of the herd until someone shows them a new way.<br />
  7. 7. I just follow the template. <br />Is there another way?<br />Stop acting like a human, Mom!<br />
  8. 8. If you want to differentiate yourself<br />
  9. 9. Stop using the default template.<br />
  10. 10. Too many of these…<br /><ul><li>whereaksjsjsahat’satheksknsglastcv.
  11. 11. Ywdbsbwshsufskfkdwsdhf nerd rewag.
  12. 12. Fhwdhwhcadjechvllorenanwwsheh.
  13. 13. Showa shfeghwe ou812 fjetheismanyq.
  14. 14. Nfschredcraxyxylaphneyollohnloisnsf.
  15. 15. Ywdbsbwshsufskfkdwsdhf nerd rewag.
  16. 16. whereaksjsjsahat’satheksknsglastcv. </li></li></ul><li>…and not enough of these.<br />
  17. 17. Can lead to a room full of this. <br />
  18. 18. If you want to inform, educate and entertain…<br />
  19. 19. Break the Rules<br />
  20. 20. Break the Rules<br />Use some common sense.<br />
  21. 21. No one wants to sit through slide after slide of text.<br />
  22. 22. The solution? <br />
  23. 23. One thought per slide<br />
  24. 24. Not one CONCEPT per slide.<br />
  25. 25. One thought per slide<br />
  26. 26. Slides are<br />
  27. 27. Slides are<br />Use them!<br />
  28. 28. Restrain Yourself!<br />
  29. 29. Restrain Yourself!<br />Edit your content<br />
  30. 30. Only use points that are important to your message.<br />
  31. 31. Put everything else in your handout.<br />
  32. 32. Here is a mental checklist of questions that help you simplify your message.<br />
  33. 33. What’s my point?<br />
  34. 34. So What?<br />Does the audience care about this point?<br />
  35. 35. Now take your key points and make a slide for each one.<br />
  36. 36. Here are a few<br />
  37. 37. Maximum Impact through Multiple Media <br />Our Web site offers a growing young, affluent, educated & employed audience!<br /><ul><li> 170,000 unique readers viewing over 500,000 pages/ month
  38. 38. 70% of online readers are between the ages of 18 – 54
  39. 39. 62% are women
  40. 40. 70% earn more than $50,000/ year
  41. 41. 64% attended college
  42. 42. 78% employed
  43. 43. 1 out of 3 are “executive/ professional/ managerial” level
  44. 44. 77% own their home
  45. 45. 48% are NEW readers (not reading the traditional newspaper)</li></ul>A single slide with 12 points about website readership. <br />(Watch this circle on the next 4 slides) <br /><ul><li> Mean age: 48
  46. 46. Income: $53,700
  47. 47. Hours online/week: 15</li></li></ul><li>Maximum Impact through Multiple Media <br />Our Web site offers a growing young, affluent, educated & employed audience!<br /><ul><li> 170,000 unique readers viewing over 500,000 pages/ month
  48. 48. 70% of online readers are between the ages of 18 – 54
  49. 49. 62% are women
  50. 50. 70% earn more than $50,000/ year
  51. 51. 64% attended college
  52. 52. 78% employed
  53. 53. 1 out of 3 are “executive/ professional/ managerial” level
  54. 54. 77% own their home
  55. 55. 48% are NEW readers (not reading the traditional newspaper)</li></ul>Is all the information important? <br /><ul><li> Mean age: 48
  56. 56. Income: $53,700
  57. 57. Hours online/week: 15</li></li></ul><li>Maximum Impact through Multiple Media <br />Our Web site offers a growing young, affluent, educated & employed audience!<br /><ul><li> 170,000 unique readers viewing over 500,000 pages/ month
  58. 58. 70% of online readers are between the ages of 18 – 54
  59. 59. 62% are women
  60. 60. 70% earn more than $50,000/ year
  61. 61. 64% attended college
  62. 62. 78% employed
  63. 63. 1 out of 3 are “executive/ professional/ managerial” level
  64. 64. 77% own their home
  65. 65. 48% are NEW readers (not reading the traditional newspaper)</li></ul>Pick 2 or 3 points that tell the story.<br /><ul><li> Mean age: 48
  66. 66. Income: $53,700
  67. 67. Hours online/week: 15</li></li></ul><li>Maximum Impact through Multiple Media <br />Our Web site offers a growing young, affluent, educated & employed audience!<br /><ul><li> 170,000 unique readers viewing over 500,000 pages/ month
  68. 68. 70% of online readers are between the ages of 18 – 54
  69. 69. 62% are women
  70. 70. 70% earn more than $50,000/ year
  71. 71. 64% attended college
  72. 72. 78% employed
  73. 73. 1 out of 3 are “executive/ professional/ managerial” level
  74. 74. 77% own their home
  75. 75. 48% are NEW readers (not reading the traditional newspaper)</li></ul>Reaching consumers with money to spend is valuable to advertisers.<br /><ul><li> Mean age: 48
  76. 76. Income: $53,700
  77. 77. Hours online/week: 15</li></li></ul><li>Maximum Impact through Multiple Media <br />Our Web site offers a growing young, affluent, educated & employed audience!<br /><ul><li> 170,000 unique readers viewing over 500,000 pages/ month
  78. 78. 70% of online readers are between the ages of 18 – 54
  79. 79. 62% are women
  80. 80. 70% earn more than $50,000/ year
  81. 81. 64% attended college
  82. 82. 78% employed
  83. 83. 1 out of 3 are “executive/ professional/ managerial” level
  84. 84. 77% own their home
  85. 85. 48% are NEW readers (not reading the traditional newspaper)</li></ul>Unduplicated readers from the print edition is important!<br /><ul><li> Mean age: 48
  86. 86. Income: $53,700
  87. 87. Hours online/week: 15</li></li></ul><li>Use a single slide for each point and add some visual elements.<br />Keep the audience focused on your point.<br />
  88. 88. Add narrative to each slide. <br />You’re the expert. Provide the audience with relevant details and then move to the next slide.<br />
  89. 89. We reach consumers with money to spend. <br />
  90. 90. 70% earn $50,000+ per year. <br />
  91. 91. 77%Own their own home<br />
  92. 92. 48%are NEW readers,<br />those not reading a newspaper.<br />
  93. 93. Here’s another way to keep your audience focused on your message.<br />
  94. 94. Why should you care about…<br />Millennials?<br />
  95. 95. The Good Stuff…<br />
  96. 96. They’re conforming<br />
  97. 97.
  98. 98.
  99. 99.
  100. 100.
  101. 101. Internet Users and News<br />46% go to a national TV news website <br />39% go to web portals like Yahoo or Google<br />32% go to local daily newspaper web sites<br />4% frequently use blogs as a source for news<br />7% use cell phone as a source for news<br />Here’s an example of multiple bullet points with no visuals. <br />
  102. 102. Convert your “sea of type” into compelling and interesting slides just by adding visuals.<br />
  103. 103. Why women?<br />46% go to National TV news websites<br />Americans over 50 say they watch TV news on a regular basis (67%) or read a newspaper yesterday (58%). <br />
  104. 104. 39% go to web portals<br />
  105. 105. Why women?<br />32% go to local daily newspaper web sites<br />
  106. 106. 12% use their cell phones<br />
  107. 107. 57<br />8% <br />use blog sites<br />
  108. 108. A different approach to typical classroom slides. <br />
  109. 109. Information and Facts about Snails<br />The largest land snail recorded weighed only 2 pounds and was 15 inches long.<br />All snails are classified as mollusks because of the hard shell that protects their bodies. <br />The Giant African Land Snail is known to eat more than 500 different types of plants.<br />Snails are very strong and can lift up to 10 times their own body weight in a vertical position.<br />It is believed that there are at least 200,000 species of mollusks out there including snails. Many of them haven’t been found and classified yet.<br />Many people confuse slugs as snails but they aren’t in the same category due to the fact that they don’t have shells.<br />You will find that there aren’t any shortages of snails around the world. In fact they range number two behind insects when it comes to their numbers.<br />Instead of fact filled, text heavy slides like this, introduce some visuals and imagination.<br />
  110. 110. Snails are considered to be one of the slowest creatures on earth.<br />
  111. 111. Garden snails are the fastest. They can move about <br />55 yards per hour.<br />
  112. 112. Snails are not SLUGS.<br />
  113. 113. They can lift up to 10 times their own body weight.<br />
  114. 114. Look out pizza delivery drivers!<br />
  115. 115. The Giant African Land Snail is the largest of any species, but only weighs 16 ounces.<br />
  116. 116. Thanks for listening!<br />
  117. 117. The next time you feel the urge to start typing in the default template, take a little more time…<br />
  118. 118. Breakaway from the flock!<br />
  119. 119. …and start using your never-ending supply of<br />
  120. 120. 785-856-0421<br />albonnerconsulting@gmail.com<br />Al Bonner<br />Presentationtransformations.com<br />

Hinweis der Redaktion

  • Not one point, one thought. There’s a difference.
  • Not because presenters lack creativity or intelligence, but because they have formed bad habits,
  • Not because presenters lack creativity or intelligence, but because they have formed bad habits,
  • Forget the 1-7-7 rule
  • Forget the 1-7-7 rule
  • Mental Checkmarks that you use for every slide – “so what?”
  • Mental Checkmarks that you use for every slide – “so what?”
  • Garden snails are the fastest. They can move about 55 yards per hour
  • Vertically
  • 16 ounces
  • Humans are like sheep. We follow the herd, and do so mindlessly even though when you step back and look at the reason logically, it makes no sense.

×