The Pasta Shoppe was founded in 1994 and has been led by its core team since 1995. It manufactures and markets pasta for fundraising groups. It has grown from serving 111 fundraising groups in 2005 to over 10,000 groups in 2014, with the average group grossing $2,500. The company has increasingly focused on online ordering and digital marketing like SEO and social media to reach more groups and drive higher margins. Web sales now provide the highest margins with the fewest touchpoints and costs.

3. Why we Manufacture and Market?

4. How we won the niche?Pictured above: John and Carey Aron, Day 1 (Beware, early 90’s photo)

6. Gaining traction on-line

7. How we Re-Build Sales Leverage?

8. How our business model performs financially?

11. $2 Billion Wholesale Marketplace

12. 1 Million Fundraising Groups

14. 2005: 111

15. 2010: 1,747

16. 2011: 3,200+

17. 2014: 10,000

18. Each Group Grosses $2500 Average

19. 2014: $25M Gross

20. 10,000 groups = 1% penetration

22. Analytics: Version 2.0 vs. 3.0

28. Web Based Orders:

29. Highest Margin

30. Fastest Paying

31. Least touch points

32. Target Marketing:

33. 1990’s - Market to top 70%

34. 2010’s - Market to top 40%

36. From 36 to 48 states

37. Parcels into Homes

38. Bring Social Media to life

39. P&L for Web Marketing

40. Cash flow/Balance Sheet

41. Top of the Mountain