The 6 instruments by Robert B. Cialdini for realizing influence in the world. These aspects gain succes and loyalty in business as well in our personal life.

1. Wederkeringheid
Sociale
Schaarste
bevestiging
Invloed Loyaliteit
“Liking”
Autoriteit
(sympathie)
Consistentie en
commitment “Weapons of Influence”
door Robert B. Cialdini