1. Evaluation – Anita young

2. In what way does you media product use, develop or challenge forms and convections of real media products ? I believe that my media product challenges forms and convections as it could be seen as a real music magazine, I have tried to make my finished product as plausible as can be and also have tried to make it using the highest quality products that I can get my hands on in order to challenge these forms. Also my using convections such as bar codes, prices, large masthead and sub headlines for my magazine front cover I was able to give the impression that my music magazine is as real as those you may find on the shop shelves.

3. How does your media product represent particular social groups ? I believe that my media product represents particular social groups as its title and font style appeals to a young audience being quite raw and edgy, whereas the content within is bursting with variety. The title itself, Amplified is rather young and in your face, which in my eyes may not appeal to an older audience as it may not seem as sophisticated and classy as some may want. Also the images used on the front cover and within are of the younger generation therefore drawing in a youthful audience without intentions to also appeal to the older reader as well. The languages used within the magazine from both reviews to interviews is quite youthful with may abbreviated words and slang terms keeping it in trend but not trying to be too young in an immature sense.

4. What kind of media institution might distribute your media product and why ? I believe that my media product would be in mainstream, as it appeals to a variety of age, genders, class, ethnic groups. Therefore I think that if distributed it would be published by well known magazine publishers such as Bauer or NatMags. Due to its clean cut, new and edgy look.

5. Who would be the audience for you media product? I intend that the readers of my magazine would be quite young verging into the category of the young adults thus from ages 16 - 24. although I hope Amplified to reach out to people of all ages my intended audience would be quite young. They would be the type of people who; · Live for music · Attend music festivals, such as The Isle Of Wight Music Festival, Reading and Glastonbury · Up to date with new up and coming music · Read other music magazines such as, Q and NME · Be opinionated and not afraid to stand out Amplified will appeal to both sex’s male and female, although from first impressions it does look more like a male dominated magazine, due to the image of a male and with blue tones used in the fonts the immediate impression would be male. Although another issues would have a woman on the front which would then appeal to the female audience, as I believe that the main image on the front of any cover shows who their targeted sex is so to speak.

6. How did you attract / address your audience ? I was able to attract my audience by using the things that most appealed to me as I was aiming to appeal to an audience of the same age range as myself 16-22 with the love of music and social life that surrounds it. Therefore as I stated earlier the language used it quite social able, thus using partially slang terms and abbreviating words. Also the title font and colours used are edgy and raw, not sophisticated and bland so it immediately draws in a younger audience. Also the imagery is of young people with quite a modern fashion sense and a careless look about them.

7. What have you learnt about technologies from the process of constructing this product ? When constructing this product I was able to use ICT programmes such as Photoshop and Picture manager to edit and alter my photographs, also my using programmes on the internet such as my theme I was able to enhance my images and keep parts on them in colour with the rest in black and white to give them a more modern look and feel as shown below. Also by using a digital camera I was able to view my photographs before I printed them and so alter them to make them look better without having to take another role of film, therefore saving time and money.

8. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product ? I think there are obvious improvements between the two magazines, firstly due to the fact that they are of different genres, one a school magazine and the other music specific. Which would mean that they would have to be quite different. But I believe my final product shows more class and quality due to the black and white image and the graphic font used for the title. It also does not look as tacky as the school magazine as it focuses on one particular subject rather than a number of them. So as not to confuse and distract the reader from the main focus. I have also learnt different computer skills in order to edit and enhance my photographs and also find fonts on the internet for my title to give a new look to thing rather than mains stream fonts. What worked is the final products black and white image and font as they are both fresh and high quality. Next time I would spend more time on drafts to give me a wider variety of ideas for the final product.