The Art Of Resource Development
•Als PPT, PDF herunterladen•
2 gefällt mir•266 views
Presented at the National Forum for Black Public Administrators Conference 2003. The postings on this site are my own and don't represent CHA's positions, strategies or opinions.
Empfohlen
Weitere ähnliche Inhalte
Ähnlich wie The Art Of Resource Development
Ähnlich wie The Art Of Resource Development (20)
Mehr von Heuristics Marketing Consultants, LLC
Mehr von Heuristics Marketing Consultants, LLC (13)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
The Art Of Resource Development
- 1. The Art of Resource Development Strategic Sourcing, Partnership Development, and Issues Marketing
- 2. Paradigm Shift 1. In tough economic times, a different perspective is needed. 2. An agency’s annual budget details allocated cost for projected expenditures. 3. If we know the bottom line and the potential shortfall, then we how much revenue is needed. 4. The paradigm shifts from trying to generate revenue to developing alternative resources. 5. The strategy is to apply equivalent dollar value in place of actual revenue, and then diversify development. 1.
- 3. Historical Perspective On January 6, 2000, after many years of poor management and benign neglect, the Chicago Housing Authority submitted a ten‑year strategic plan to the U.S. Department of Housing and Urban Development outlining major program changes, policy directions, and organizational initiatives required to transform Chicago's public housing system. The Plan for Transformation, approved by HUD on February 6, 2000, outlined a strategy for rebuilding Chicago’s distressed public housing communities placing into motion a vision for change.
- 4. CHA’s Plan for Transformation 2000 - 2005 The Plan for Transformation incorporated the following core commitments: $1.5 billion to create, 25.000 new or rehabbed housing units, enough for those residents who were lease‑compliant as of 10/1/99. Creation of affordable housing developments that incorporated attractive, mixed‑income communities. Redesigning neighborhoods so children, families and economic opportunities could flourish ‑ and gangs and drugs crumble. Assuring that CHA residents received access to essential supportive services Reducing duplicative administrative costs.
- 5. Recognize Sourcing Opportunity The CHA’s Plan for Transformation required the creation of an aggressive resource development strategy. A strategy that would increase funding for needed resident services and community development. The CHA committed to increasing outside funding sources by $50 million over a five-year period, to enhance the level of services being provided to CHA residents. To accomplish this, a special department, Resource Development, was established to address unfunded components essential to the plan’s successful implementation.
- 6. Consider the Environment Review the various funding conditions, cycles, sources, trends and mechanisms available, then consider their potential impact as you design your resource development strategy. Conduct an annual needs assessment to determine funding gaps related to your organization’s strategic plan. Analyze the funding mechanisms, e.g. corporate contributions, public/private funding requests, voluntary service hours, donor events/campaigns, social enterprises, etc. then estimate percentages to optimize and diversify the development strategy.
- 7. Consider the Environment From the Gap Analysis, create fundable projects and strategically align them with issue areas and funding mechanisms. Develop a creditable approach for sourcing: e.g. social investment, strategic alliances, public awareness campaign, improved good will, stakeholder engagement, cost/ benefit analysis, or innovation. Source projects.
- 8. Define the Strategy A. Public/Private Partnerships B. Corporate Solicitation/Valuation C. Volunteer Management
- 9. Partnership Development When there is a shared vision, agenda and challenges there can be strategic alliances & shared resources. Results used sponsorship, collaborative ventures, fund redistribution and/or leveraging of resources. Examples included: Community Partnership Initiative Corporate Partners Program University Partnerships
- 10. Committed Partners The Chicago Housing Authority (CHA) approached agencies, businesses, and industries serving the Chicago metropolitan community area. and the C H A
- 11. Shared Vision The CHA’s External Partnerships encouraged direct social investment, community involvement and corporate ownership and a shared commitment to transforming public housing North Town Village conditions and neighborhoods.
- 12. Shared Agendas Chicago’s redevelopment plans included a renovated stadium, Soldiers Field, the home of the Chicago Bears, and the CHA proposed Lakefront Properties, Jazz on the Boulevard and Lake Park Crescent.
- 13. Shared Agendas The Chicago Bears worked with the Chicago Park District to renovate Soldiers Field, and the CHA redeveloped its Lakefront Properties, Jazz on the Boulevard and Lake Park Crescent.
- 14. Ultimately, the shared agenda resulted in the Chicago Bears donating the skybox furnishings and team equipment to CHA for resale and/or use in their Senior Buildings’ recreational areas
- 15. Shared Challenges Building new communities Creating new opportunities Investing in the next generation V olunteers • Making life better
- 16. Issue Marketing Applying a marketing approach helps to lead the development process, which should involve customers, partners, and other stakeholders to shape the right offers for the right target segments. Foundation Partner Issue MacArthur Foundation Public Housing Public Agency Partners Issue HUD, NEA & NGCSA Arts Education Nonprofit Partner Issue KaBoom! Appropriate Play Environments Corporate Partner Issue Chicago Bears Underprivileged Youth
- 17. Issues = Initiatives HUD, NEA & the National Guild of Community Schools of the Arts Creative Communities KaBoom! Chicago Bears Care Campaign Playground Builds Christmas Toy Giveaway
- 18. Strategic Sourcing Through a combination of technical assistance and foundation support amounting to approximately $1,400,000, the CHA was able to acquire needed equipment, software and consulting services ensuring client confidentiality, security and data integrity to support the CHA’s housing relocation process. This funding was then used to leverage nearly $900,000 worth of public sector funding making it possible to incorporate innovative multi-media enhancements, foster interagency data exchange and further expand the agency’s wide area network in support of public housing residents.
- 19. TheRightMovesNet Increased access to reliable public housing information More digital funding opportunities Better technical skills
- 20. Evaluate the Strategy Track new market penetration, competitive positioning, related development, and other strategic metrics. New Resources FY2000-FY2002 (in millions) CHA New Resources $16.13 FY2002 CHA New Resources $40.53 FY2000-FY2002 $50.00 Goal by 2005 $0 $10 $20 $30 $40 $50 (Millions)
- 21. Questions ?
- 22. This work is licensed under the Creative Commons Attribution-NonCommercial- ShareAlike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/bync- sa/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.
Hinweis der Redaktion
- However, an element of the plan required that the CHA concentrate all of its existing budgetary resources on the renovation of its housing stock. Public housing residents had lived in isolation for so long, that additional funding was required to assist them with quality of life improvements and encourage their self sufficiency.
- The Chicago Housing Authority, as a municipal corporation, relied almost exclusively on the U.S. Department of Housing and Urban Development for funding. This limited scope and approach to public funding restricted potential funding sources and ultimately would lead to diminished returns over time. Alternative funding sources with equivalent dollar values were not considered or solicited, .e. g, in kind contributions of goods or services, voluntary donations, donor campaigns
- The CHA fostered multiple Community Based Partnerships which increased supportive service availability for drug treatment, after school, substance abuse treatment, and independent senior living programming for public housing residents.
- CHA residents find their new neighborhoods still have the same, welcome traditions- like holiday gift baskets and corporate sponsors.
- North Town Village is one of CHA's new communities. It is part of the HOPE VI community redevelopment plan for Cabrini-Green.
- The renovation of Soldiers Field presented a unique opportunity for the CHA. As the sky boxes were deconstructed, the Chicago Bears arranged to donate the gently used appliances, seating and televisions to the CHA. The CHA was able to improve the community rooms in many of its Senior buildings with this corporate contribution. What was deemed inappropriate for the seniors use was auctioned to generate additional revenue.
- The renovation of Soldiers Field presented a unique opportunity for the CHA. As the sky boxes were deconstructed, the Chicago Bears arranged to donate the gently used appliances, seating and televisions to the CHA. The CHA was able to improve the community rooms in many of its Senior buildings with this corporate contribution. What was deemed inappropriate for the seniors use was auctioned to generate additional revenue.
- The Sprint Foundation joined with KaBoom! and CHA to provide recreational opportunities by building a new playground.
- The MacArthur Foundation, a national leader in the philanthropic community, chose to create a special funding initiative to support the CHA’s efforts to improve housing conditions in Chicago’s public housing communities. Working with the national nonprofit organization, KaBoom!, the CHA was able to construct playgrounds in six communities through the efforts of more than 1,200 volunteers and numerous corporate sponsors, like Sprint, Home Depot, the Chicago White Sox, Jewel-Osco, and U.S. Bancorp-PiperJaffery. The Chicago Bears Organization annually supports the CHA’s holiday initiatives through charitable contributions to make children’s Christmas holidays special.
- A combined approach of technological innovation and recognition of the national significance of affordable housing options resulted in the CHA’s receiving more than $1 million from the MacArthur Foundation and nearly $900,000 from the U.S. Department of Commerce to expand its tech infrastructure and make housing resource information available electronically to its underserved population of public housing residents. The result, CHASystems@Work’s -Relocation Suite, is a series several web-enabled applications, i.e. tenant Relocation Tracking System, Housing Offer Process & Bed Room Simulation and theRightMovesNet.net.
- Extra can be removed from deck
- From 2000-2002, the CHA’s Departments of Resource Development and Grant Administration succeeded in securing alternative funding totaling over $40 million. Approximately 10% of the secured funding addressed organizational needs in the area of information technology services.