2. Agenda
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Problem Statement & Market Review
DASH App Overview
Spotlight on Customers
Actions to Refine the Value Proposition
DASH App Core Capabilities & Competencies
Scale Up Options
Recommendations
3. Problem Statement & Market
Overview
• Problem Statement: 70 million American
adults have high blood pressure and are at
increased risk for heart attacks and strokes.
How can we help them successfully change
their behavior and lower their blood pressure?
• Maybe technology can help. . .
4. DASH App Behavioral Change Program
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Main Features
Hyper-monitoring
Evidence-based
Doctor in the loop
Live coaching
Questions: Patient compliance? Will it work?
5. DASH App Behavioral Change Program
Do a build for
Necessary? Sufficient?
each element
and ask: Is it
necessary? Is it
sufficient?
Patient
Commitment
Prescription
3 months
*Necessary & Sufficient is
speaking the Doctor’s language
for experimentation.
Daily
Monitoring
Lower Blood Pressure
Frequent
Coaching
How can we refine the
business model?
6. Spotlight on the Customer
• Who is the customer?
Patient?
Doctor?
Insurance
Company?
• Who pays?
• What do the customers want?
• What is their next-best, low-cost alternative?
7. 3 Actions to Refine the Customer Value
Proposition
• 1 month Dash-App behavioral change pilot
– On hold
• Patient Online Survey
– In progress
– 12 responses
Shall we show a couple
inconclusive stats from
the patient survey?
• Physician Online Survey
– In discussions with email service vendors
9. DASH App Core Capabilities & Competencies
Social
Network
Personal
Service
Customer
Experience
Analytics
/Content
Distribution
Application
Hardware
Mobile
Infrastructure
10. Scale Up Options
• Strategic Partnerships with health fitness
groups
Health
Insurance
Providers
mHealth
Platforms
DASH
Platform
Device
Mfg.
Apps
Developers
11. Recommended System
Social Network
Integrated Operations
Analytics
DASH
Platform
Information & Asset
Management
Intelligent Infrastructure
Personalized
Content
Personalized
Coaching
mHealth Monitoring
Applications
Connected Devices
12. Partnership Example: Aetna CarePass
• Is it possible that a hypertension patient has
more than one health goal that the DASH App
team could help them achieve?
• Launched in June 2013 to
help patients achieve
behavioral change
• Doctor not in the loop
• No live coaching. . . yet!
13. Suggested Next Steps
• Prove behavioral change via DASH App is real.
– 1 month pilot test
– Meticulously track time and money
• Listen to customers (all three types)
– Complete patient survey
– Execute physician survey
• Network and build relationships in
mobilehealth
– Conferences, conventions, blogs, news feeds
14. Concluding Recommendations
• Keep it simple
– Learn what is necessary and what is sufficient
• Listen to customers
– Patients, physicians, and insurance
• Do what you do best
– Behavioral change coaching
• Plug and play into mobilehealth ecosystem
through partnerships
17. Recommendation
• Core Competency
– mHealth remote behavior change for hypertension patients
– Opportunity to create social environment and support system to
encourage behavior change
• Applications include:
• Diet
• Exercise
• Smoking
• Focus on core competency and form strategic partnerships with
various sectors
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Device Manufacturers
Health Monitoring Apps Developers
Healthcare and Insurance Providers
Health Services and Platforms
19. Health Services Partners
• Service Offering – White Label remote
consultation / coaching service
• Leverages core competency of remote
(mHealth) behavior change
• Leverages market reach from health services
partner companies
Editor's Notes
DASH Mobile:Does not manufacture hardwareApplication space is fragmented and highly competitiveHigh investment required in marketing to remain competitive in this spaceRecommendation to focus onAnalytics and Content (Personalized Content)Customer ExperiencePersonal Service (Consultation and Coaching Service)Social Network Basic social network tools => sharingSocial Environment and Virtual Support Community – inline with Personal Service
DASH Mobile:Does not manufacture hardwareApplication space is fragmented and highly competitiveHigh investment required in marketing to remain competitive in this spaceRecommendation to focus onAnalytics and Content (Personalized Content)Customer ExperiencePersonal Service (Consultation and Coaching Service)Social Network Basic social network tools => sharingSocial Environment and Virtual Support Community – inline with Personal Service
