“Dream-dream and dream, because dream
gives vision, vision gives thoughts and finally
thoughts lead to the action".
By India's former President Dr. A.P.J. Abdul Kalam
Dreams also give you an idea to change yours
and other life.
Mr. Ratan Tata
I observed families
riding on two-wheeler
the father driving the
scooter, his young kid
standing in front of
him, his wife seated
behind him holding a
little baby. It led me to
wonder for such a car
which is safe &
affordable to any
middle class family.
The project has literally become India's claim-for-fame in the
international-media due to
Tata Motors' innovation in developing the car, as well as keeping
it low in price.
The car itself is expected to boost the Indian Economy
create entrepreneurial-opportunities across India,
expand the Indian car market by 65%.
Mr.Ratan Tata, Chairman of the Tata Group and Tata Motors,
who has described it as an eco-friendly "people's car".
Nano has been greatly appreciated by many sources and the
for its low-cost and
eco-friendly initiatives which include using compressed-air as fuel
and an electric-version.
Tata Group is expected to mass-manufacture the Nano in very
particularly the electric-version, and,
besides selling them in India, to also export them world-wide.
The Tata Nano is
•The People’s Car,
designed with a family
in mind, has a roomy
with generous leg space
and head room.
• It can comfortably
seat four persons.
•Four doors with high
seating position make
ingress and egress easy.
The Tata Nano uses plastics and adhesives rather than welding.
Introducing the car with an artificially low price through govt-
subsidies and tax-breaks,
Using vertical-integration, or partially using inexpensive polymers
or biodegradable plastics instead of a full metal-body.
It has no AC, no power steering, no power windows, no power bells
The Nano's boot does not open, instead the rear seats can be
folded down to access the boot space.
It has a single windscreen wiper instead of the usual pair.
Its door opening lever was simplified.
It has 3 nuts on the wheels instead of the statutory 4 nuts.
It only has 1 side view mirror
Starting price in India:
Manufactured in India
Sold through dealerships or internet
Alliance created with Nissan
Sold at Nissan dealerships
Good Strategic Alliance due to its costumer
loyalty, establishment in North America, etc.
The low-cost car is clearly intended for the masses.
For the family of four that would otherwise ride on a scooter,
Its also attracts the small cars buyers like Maruti 800, bike
For marketing strategy Tata had use conventional media in an
Nano isn’t big on advertising. There are no TV campaign,
Only innovative use of print, radio and other media, particularly the web.
The Tata team was working on
› Nano news in papers,
› Nano breaks on radio,
› Nano appearing in the form of messages or ticker news on TV,
› Online Nano games,
› Nano chat rooms on the Net,
› Nano pop-ups on major websites and
› Nano conversation on Facebook, Orkut and blog spaces
The major sections of
the site are:
a. Galary (both pictures
b. Game (rather Link to
a nice virtual driving
game by Zapak).
d. Why Nano?
e. Booking Details.
The grand launching ceremony
of Tata Nano was covered by all
kind of media personal. It was a
front page headline in many
International motor show at
Geneva where Mr. Tata shows
the Nano in front of international
Business tycoon like Mr. Tata
when delivered the first Nano to
a comman person, itself it makes
a big news.