Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

(A very) basic principles of merchandising

Do you know merchandising? It ain't only about gives you sales merchandise. More than that.

MERCHANDISING is any practice which contributes to the sale of products to a retail consumer. Means all activities related to sale is merchandising.

Merchandising stimulates interest and entices customers to make a purchase (wikipedia). Yaps, kinda impulse purchase (actually you don't need it but you think you do).

And how about "Visual Merchandising"? What's the difference between "Merchandising" and "Visual Merchandising". Yaps, visual merchandising part of merchandising.

Let see what the wiki tell us:

VISUAL MERCHANDISING is the activity and profession of developing the floor plans and three-dimensional displays in order to maximise sales.

VISUAL MERCHANDISING commonly occurs in retail spaces such as “retail stores” and “trade shows”.

And how about "Buying Level"?

This is the universal granddaddy retail display principle of them all. it applies to all types of merchandise the world over from Middle Eastern bazaars to Manhattan boutiques. Merchandise displayed at eye level gets noticed more and sells more.

Also, there are 10 simple tips merchandising so you can watch what become common mistakes, dos and donts, and suggestion in doing merchandising.

If you have any suggestion, just shoot..
And thank you for reading till this line.. ^_^

Ähnliche Bücher

Kostenlos mit einer 30-tägigen Testversion von Scribd

Alle anzeigen

Ähnliche Hörbücher

Kostenlos mit einer 30-tägigen Testversion von Scribd

Alle anzeigen
  • Loggen Sie sich ein, um Kommentare anzuzeigen.

(A very) basic principles of merchandising

  1. 1. (A VERY) BASIC‘. ; i1H: ‘55 ‘C Iigr‘ “w V; IH; ‘€. :‘UFi? ‘%.1i; ;:; ,‘_V7£ 112.5 » 1 »
  2. 2. MERCHANDISING is any practice which contributes to the sale of products to a retail consumer. It stimulates interest and entices customers to make a purchase (wil<ipedia). VISUAL MERCHANDISING is the activity and profession of developing the floor plans and three—dimensional displays in order to maximise sales. VISUAL MERCHANDISING Commonly occurs in retail spaces such as ”retail — stores” and ”trade shows”
  3. 3. 1. Windows Display 2. Shelf Display Plan how you will use your shelf displays to feature your products, and how much shelfspace each product will get. Create themes for windows display that reflect your store’s style and personality. Change it regularly. 4. Merchandiser Hire a visual merchandiser. Window dressers and store planners can help you create effective designs for your StOl’€.
  4. 4. The Art Of. . Eye level is. . » “Buying Level” This is the universal granddaddy retail display principle of them all. it applies to all types of merchandise the world over from Middle Eastern bazaars to Manhattan boutiques. Merchandise displayed at eye level gets noticed more and sells more.
  5. 5. 10 simple tips Merchandising Give your customers space ° Display for the uninitiated, not the professional. ° Eliminate SKU’s ° Display vertically, not horizontally ° Place products at “hand level” & “eye level” ° Display left to right, top to bottom ° Be careful with patterns ° Get customers the information they need to be comfortable making buying decisions ° Package items that belong together ° Clean up, including the bathrooms
  6. 6. l V _ . ex» ; <- m *1} »‘ mi. , , , E «C it - yjhttp: //biog. abepoetra. comL. _ . ' ” y . I " Refll‘ ” T ’ 7}}‘; 'm ’i. E‘*~§‘ ~.
  7. 7. @Y’. =.Ii’! =~l", i1f1$¥iIi“. -‘. i.

×