Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Virtual Summit 
2014 
Mark Lewis 
mlewis@ditametrics.com 
@LewisDITAMetric
! What is ROI? 
! What is Intelligent Content? 
! Where can savings occur? 
! Content reuse 
! Content lifecycle 
! Creati...
Content Strategist, DITA Educator 
STC Summit 2012 – 2013 Track Manager 
– Content Strategy and Design 
Past Co-Chair: 
Oa...
It’s about metrics 
…for intelligent content 
! white papers 
! discussions 
! webinar recordings 
! thought leadership
DITA 101 2nd edition 
“Fundamentals of DITA for 
Authors and Managers” 
By the Rockley Group 
with Mark Lewis 
! For sale ...
Managing Enterprise Content: 
A Unified Content Strategy 
2nd edition 
By Ann Rockley 
& Charles Cooper 
! For sale at Ama...
Book & Spreadsheets 
Published by 
The Rockley Group 
Metrics for Intelligent Content
Savings = 
Cost of Old Processes – Cost of New Processes 
Do you 
know?
! Translation 
! Content Reuse 
! Multi-Channel Publishing 
The Big 3 
Tightly 
coupled 
! Separation of Content from Form...
You’ve already been authoring structured 
documents
Resume 
! Contact Information 
! Objective 
! Skills 
! Experience 
! References 
! Hobbies 
Expectation
Business Letter 
! Letterhead or sender's address 
! Date 
! Recipient's address 
! Subject 
! Salutation or Greeting 
! M...
Chocolate Disaster 
It’s chocolate! 
Ingredients 
Chocolate 1 
Chocolate 2 
Chocolate 3 
Instructions 
Chop 
Add 
Stir 
Ba...
The Content 
Chocolate Disaster 
It’s chocolate! 
Ingredients 
Chocolate 1 
Chocolate 2 
Chocolate 3 
Instructions 
Chop 
...
Chocolate Disaster 
It’s chocolate! 
Ingredients 
Chocolate 1 
Chocolate 2 
Chocolate 3 
Instructions 
Chop 
Add 
Stir 
Ba...
Chocolate Disaster 
It’s chocolate! 
Ingredients 
Chocolate 1 
Chocolate 2 
Chocolate 3 
Instructions 
Chop 
Add 
Stir 
Ba...
Chocolate Disaster 
It’s chocolate! 
Ingredients 
Chocolate 1 
Chocolate 2 
Chocolate 3 
Instructions 
Chop 
Add 
Stir 
Ba...
Chocolate Disaster 
It’s chocolate! 
Ingredients 
Chocolate 1 
Chocolate 2 
Chocolate 3 
Instructions 
Chop 
Add 
Stir 
Ba...
<H1>Chocolate Disaster</H1> 
<p>It’s chocolate!</p> 
<bulleted list>Ingredients 
<bulleted list item>Chocolate 1</bulleted...
<H1>Chocolate Disaster</H1> 
<p>It’s chocolate!</p> 
<bulleted list>Ingredients 
Generic Tags - HTML 
Not Recipe 
Specific...
Chocolate Disaster 
It’s chocolate! 
Ingredients 
Chocolate 1 
Chocolate 2 
Chocolate 3 
Instructions 
Chop 
Add 
Stir 
Ba...
Chocolate Disaster 
It’s chocolate! 
Ingredients 
Chocolate 1 
Chocolate 2 
Chocolate 3 
Instructions 
Chop 
Add 
Stir 
Ba...
<title>Chocolate Disaster</title> 
<description>It’s chocolate!</description> 
<ingredients>Ingredients 
<ingredient>Choco...
<title>Chocolate Disaster</title> 
<description>It’s chocolate!</description> 
<ingredients>Ingredients 
<ingredient>Choco...
<title>Chocolate Disaster</title> 
<description>It’s chocolate!</description> 
<ingredients>Ingredients 
Add Recipe-Level ...
Stop Formatting! 
Use Style sheets 
Styles are assigned to semantic elements 
Let the Publishing Engine do the formatting ...
Corporate Goals = Areas to save 
Main categories: 
Handout 
Increase revenue 
Reduce costs 
Process improvement and automa...
Reduce costs 
Reduce development cost 
Reduce translation cost 
Reduce call center cost 
Reduce product returns 
Process i...
Increase revenue 
Sales team 
Improve prospect engagement 
More accurate information 
Faster and easier access to informat...
Content Elements
Content Elements 
! Title 
! Short Description 
! Pre-requisites 
! Context Info 
! Steps 
! Result
Create Content 
! Title 
! Short Description 
! Pre-requisites 
! Context Info 
! Steps 
! Result 
Average cost of each el...
Procedure 1 
Procedure 
2 
Procedure 
3 
Content 
Similar 
Identical 
Unique 
Side-by-side 
analysis 
What can be 
shared
Unique Content 
Product 1 Product 3
Identical / Reusable Content 
Product 1 Product 3
Procedure Components 
Proc 
1 
Proc 
2 
Proc 
3 
Referenced 
Component 
Writing for 
reuse
Cost of 
Unique 
Cost of 
Reusable
Savings Trend 
Scratch vs. 
Unique + 
Reusable 
Awareness
Savings Trend 
Referenced 
Component 
Scratch vs. 
Unique + 
Reusable 
Awareness
Can intelligent content save time and 
effort for everybody/every role? 
Content reuse 
• Authors 
• Reviewers 
• Editors
Percent reuse 
Remember 
Me? 
Scratch vs. 
Unique + 
Reusable
Savings are relative for every role 
SME
Savings Trend for Author 
Referenced 
Component
Savings Trend for Compliance Reviewer 
Referenced 
Component
Percent reuse 
Referenced 
Component
Percent reuse 
Referenced 
Component 
Reduced 
Cost 
Salaries
More time to generate revenue 
Increased 
Revenue 
Increased 
Productivity
How does Intelligent Content reduce 
translation costs?...XML + TM 
What is a Translation Memory? 
Software and a Database...
Procedure version 1.0: 
• Full translation 
Procedure version 2.0: 
• Pattern matching means 
only new & changed has 
to b...
New procedure reuses content 
Product N
Percent reuse 
Remember 
Me? 
Scratch vs. 
Unique + 
Reusable
Percent reuse
Percent reuse 
Referenced 
Component
Page Layout
Percent reuse
Eliminate Page Layout – Save More
Single 
Source 
Creation & 
Maint.
Single 
Source 
Creation & 
Maint.
Single 
Source 
Creation & 
Maint.
Single 
Source 
Creation & 
Maint.
! What is ROI? 
! What is Intelligent Content? 
! Where can savings occur? 
! Content reuse 
! Content lifecycle 
! Creati...
DITAMetrics.com 
Mark Lewis 
mlewis@quark.com 
mlewis@ditametrics.com 
@LewisDITAMetric
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
Nächste SlideShare
Wird geladen in …5
×

The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark

2.328 Aufrufe

Veröffentlicht am

You CAN prove the savings possible from moving your unstructured content to intelligent content. The benefits are measurable. Intelligent content combined with a content management system can facilitate savings and improvements in content development, translation, regulations, governance, multi-channel publishing, and quality.

In this session, Mark discusses how the various processes benefit from intelligent content and discusses metrics that prove the benefit. If it hurts, then it's time to calculate the pain — and the relief. This session draws from concepts in Mark's book, DITA Metrics 101, The Business Case for XML and Intelligent Content.

Mark also discusses which metrics you should gather so you can align your plan with corporate strategy and become the "Executive Whisperer."

This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

Veröffentlicht in: Technologie
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark

  1. 1. Virtual Summit 2014 Mark Lewis mlewis@ditametrics.com @LewisDITAMetric
  2. 2. ! What is ROI? ! What is Intelligent Content? ! Where can savings occur? ! Content reuse ! Content lifecycle ! Creation, review, edit ! Compliance ! Revenue Opportunity Emphasis on XML & content reuse ! Reduced Time to Market ! Translation ! Multi-channel publishing ! Managing Regulatory Requirements ! Learning & Training ! Corporate Assets
  3. 3. Content Strategist, DITA Educator STC Summit 2012 – 2013 Track Manager – Content Strategy and Design Past Co-Chair: Oasis DITA for the Web SC Manager: DITA Metrics group on Linked In
  4. 4. It’s about metrics …for intelligent content ! white papers ! discussions ! webinar recordings ! thought leadership
  5. 5. DITA 101 2nd edition “Fundamentals of DITA for Authors and Managers” By the Rockley Group with Mark Lewis ! For sale at LuLu.com
  6. 6. Managing Enterprise Content: A Unified Content Strategy 2nd edition By Ann Rockley & Charles Cooper ! For sale at Amazon.com
  7. 7. Book & Spreadsheets Published by The Rockley Group Metrics for Intelligent Content
  8. 8. Savings = Cost of Old Processes – Cost of New Processes Do you know?
  9. 9. ! Translation ! Content Reuse ! Multi-Channel Publishing The Big 3 Tightly coupled ! Separation of Content from Format ! Eliminate Page Layout
  10. 10. You’ve already been authoring structured documents
  11. 11. Resume ! Contact Information ! Objective ! Skills ! Experience ! References ! Hobbies Expectation
  12. 12. Business Letter ! Letterhead or sender's address ! Date ! Recipient's address ! Subject ! Salutation or Greeting ! Message (body of the letter) ! Closing ! Signature
  13. 13. Chocolate Disaster It’s chocolate! Ingredients Chocolate 1 Chocolate 2 Chocolate 3 Instructions Chop Add Stir Bake
  14. 14. The Content Chocolate Disaster It’s chocolate! Ingredients Chocolate 1 Chocolate 2 Chocolate 3 Instructions Chop Add Stir Bake
  15. 15. Chocolate Disaster It’s chocolate! Ingredients Chocolate 1 Chocolate 2 Chocolate 3 Instructions Chop Add Stir Bake title description ingredients ingredient ingredient ingredient instructions instruction instruction instruction instruction
  16. 16. Chocolate Disaster It’s chocolate! Ingredients Chocolate 1 Chocolate 2 Chocolate 3 Instructions Chop Add Stir Bake Heading 1 Paragraph Bulleted list Bulleted list item Bulleted list item Bulleted list item Numbered list Numbered list item Numbered list item Numbered list item Numbered list item
  17. 17. Chocolate Disaster It’s chocolate! Ingredients Chocolate 1 Chocolate 2 Chocolate 3 Instructions Chop Add Stir Bake Heading 1 Paragraph Bulleted list Bulleted list item Bulleted list item Bulleted list item Numbered list Numbered list item Numbered list item Numbered list item Numbered list item
  18. 18. Chocolate Disaster It’s chocolate! Ingredients Chocolate 1 Chocolate 2 Chocolate 3 Instructions Chop Add Stir Bake The Content and Generic Content Elements Heading 1 Paragraph Bulleted list Bulleted list item Bulleted list item Bulleted list item Numbered list Numbered list item Numbered list item Numbered list item Numbered list item
  19. 19. <H1>Chocolate Disaster</H1> <p>It’s chocolate!</p> <bulleted list>Ingredients <bulleted list item>Chocolate 1</bulleted list item> <bulleted list item>Chocolate 2</bulleted list item> <bulleted list item>Chocolate 3</bulleted list item> </bulleted list> <numbered list>Instructions <numbered list item>Chop</numbered list item> <numbered list item>Add </numbered list item> <numbered list item>Stir </numbered list item> <numbered list item>Bake </numbered list item> </numbered list>
  20. 20. <H1>Chocolate Disaster</H1> <p>It’s chocolate!</p> <bulleted list>Ingredients Generic Tags - HTML Not Recipe Specific <bulleted list item>Chocolate 1</bulleted list item> <bulleted list item>Chocolate 2</bulleted list item> <bulleted list item>Chocolate 3</bulleted list item> </bulleted list> <numbered list>Instructions <numbered list item>Chop</numbered list item> <numbered list item>Add </numbered list item> <numbered list item>Stir </numbered list item> <numbered list item>Bake </numbered list item> </numbered list>
  21. 21. Chocolate Disaster It’s chocolate! Ingredients Chocolate 1 Chocolate 2 Chocolate 3 Instructions Chop Add Stir Bake title description ingredients ingredient ingredient ingredient instructions instruction instruction instruction instruction
  22. 22. Chocolate Disaster It’s chocolate! Ingredients Chocolate 1 Chocolate 2 Chocolate 3 Instructions Chop Add Stir Bake title description ingredients ingredient ingredient ingredient instructions instruction instruction instruction instruction Semantic Tags
  23. 23. <title>Chocolate Disaster</title> <description>It’s chocolate!</description> <ingredients>Ingredients <ingredient>Chocolate 1</ingredient> <ingredient>Chocolate 2</ingredient> <ingredient>Chocolate 3</ingredient> </ingredients> <steps>Instructions <step>Chop</step> <step>Add </step> <step>Stir </step> <step>Bake </step> </steps>
  24. 24. <title>Chocolate Disaster</title> <description>It’s chocolate!</description> <ingredients>Ingredients <ingredient>Chocolate 1</ingredient> <ingredient>Chocolate 2</ingredient> <ingredient>Chocolate 3</ingredient> </ingredients> <steps>Instructions <step>Chop</step> <step>Add </step> <step>Stir </step> <step>Bake </step> </steps> Dumb to Intel Query Discover
  25. 25. <title>Chocolate Disaster</title> <description>It’s chocolate!</description> <ingredients>Ingredients Add Recipe-Level Metadata <ingredient>Chocolate 1</ingredient> <ingredient>Chocolate 2</ingredient> <ingredient>Chocolate 3</ingredient> </ingredients> <steps>Instructions <step>Chop</step> <step>Add </step> <step>Stir </step> <step>Bake </step> </steps> sugarFree=”false” category=”dessert” flavor=”chocolate” totalCookTime=”short”
  26. 26. Stop Formatting! Use Style sheets Styles are assigned to semantic elements Let the Publishing Engine do the formatting Save 30 – 35%
  27. 27. Corporate Goals = Areas to save Main categories: Handout Increase revenue Reduce costs Process improvement and automation Risk mitigation
  28. 28. Reduce costs Reduce development cost Reduce translation cost Reduce call center cost Reduce product returns Process improvement and automation Reuse of honed processes Risk mitigation Increase quality Improve governance Minimize branding damage Did you know corp goals?
  29. 29. Increase revenue Sales team Improve prospect engagement More accurate information Faster and easier access to information Reduce learning time Shorten sales cycles Reduce time to market For local products For translated products Improve branding All
  30. 30. Content Elements
  31. 31. Content Elements ! Title ! Short Description ! Pre-requisites ! Context Info ! Steps ! Result
  32. 32. Create Content ! Title ! Short Description ! Pre-requisites ! Context Info ! Steps ! Result Average cost of each element Predictive
  33. 33. Procedure 1 Procedure 2 Procedure 3 Content Similar Identical Unique Side-by-side analysis What can be shared
  34. 34. Unique Content Product 1 Product 3
  35. 35. Identical / Reusable Content Product 1 Product 3
  36. 36. Procedure Components Proc 1 Proc 2 Proc 3 Referenced Component Writing for reuse
  37. 37. Cost of Unique Cost of Reusable
  38. 38. Savings Trend Scratch vs. Unique + Reusable Awareness
  39. 39. Savings Trend Referenced Component Scratch vs. Unique + Reusable Awareness
  40. 40. Can intelligent content save time and effort for everybody/every role? Content reuse • Authors • Reviewers • Editors
  41. 41. Percent reuse Remember Me? Scratch vs. Unique + Reusable
  42. 42. Savings are relative for every role SME
  43. 43. Savings Trend for Author Referenced Component
  44. 44. Savings Trend for Compliance Reviewer Referenced Component
  45. 45. Percent reuse Referenced Component
  46. 46. Percent reuse Referenced Component Reduced Cost Salaries
  47. 47. More time to generate revenue Increased Revenue Increased Productivity
  48. 48. How does Intelligent Content reduce translation costs?...XML + TM What is a Translation Memory? Software and a Database of translated content Input an English sentence, translator writes Spanish version and the sentences are associated as a pair
  49. 49. Procedure version 1.0: • Full translation Procedure version 2.0: • Pattern matching means only new & changed has to be translated • Reusable Content = Free Database of reusable translated content
  50. 50. New procedure reuses content Product N
  51. 51. Percent reuse Remember Me? Scratch vs. Unique + Reusable
  52. 52. Percent reuse
  53. 53. Percent reuse Referenced Component
  54. 54. Page Layout
  55. 55. Percent reuse
  56. 56. Eliminate Page Layout – Save More
  57. 57. Single Source Creation & Maint.
  58. 58. Single Source Creation & Maint.
  59. 59. Single Source Creation & Maint.
  60. 60. Single Source Creation & Maint.
  61. 61. ! What is ROI? ! What is Intelligent Content? ! Where can savings occur? ! Content reuse ! Content lifecycle ! Creation, review, edit ! Compliance ! Revenue Opportunity ! Reduced Time to Market ! Translation ! Multi-channel publishing ! Managing Regulatory Requirements ! Learning & Training ! Corporate Assets
  62. 62. DITAMetrics.com Mark Lewis mlewis@quark.com mlewis@ditametrics.com @LewisDITAMetric

×