More and more organizations are getting on the Corporate Web 2.0 bandwagon and seeking ways to transform their Corporate 1.0 cultures with various social media tools to create collaboration inside their businesses. The web 2.0 tools outlined below -- blogs, wikis, social networks -- have been used successfully by many companies to facilitate communication, secure information sharing, interoperability, and collaboration. Lessons learned are illustrated through three case studies of our own corporations (although names are scrubbed).
Companies are seeking to move away from their web 1.0 command-and-control ways -- where information flow is primarily one-way, concerned with top-down information control, and using websites built of static pages with 'read-only' material. Knowledge 1.0 is a problem because it lets employees create alone. It locks information in private silos. The 1.0 model forces knowledge into limited locations, workers into limited roles, inside a wall, stuck at a desk (and stuck using email and other standard tools) using rigid ways of organizing information. By unleashing the Knowledge 2.0 model with social media tools, companies put users in control of content so that critical knowledge can be quickly captured and archived, expertise shared faster, knowledge scaled quicker, information found more easily, and accuracy maintained through peer interaction.
19. enterprise wikis
What are they?
Collection of web pages,
designed to enable anyone
with access to modify
content using simple html
editors.
How are they used?
Collaboration and
documentation.
20. groupmemory
1. simplified
collaboration
2. aggregator of
related info
3. accuracy through
peer review
4. every page
revision is saved
5. roll-back changes
with a click
26. 1. WYSIWYG Editor – no
markup language
2. Named users and single
Marketing Workspace
signon
3. Ability to access
outside office network
4. Full-test search,
including attachments
5. Email, rss integration
6. Tagging for dynamic
organization
7. Free – low stakes
27. essons
1. Seeing documentation
benefits
2. Transforming culture,
slowly
3. Tracking work done
4. Contributing regularly
5. Spreading word and
motivation to other
teams
29. enterprise social networks
What are they?
community
people
shared
interests
Why are they used?
group thought
collaboration
exposure to new issues
crowd-sourcing
knowledge sharing
locating in-house
experts
34. essons
1. Understand the
objectives
2. Determine evaluation
criteria for potential
solutions (spend lots
of time here!)
3. Consider adoption rate
carefully
4. Think big, start small,
scale fast
quotation credit: Mats Lederhausen, managing director of McDonald's Ventures; http://www.entrepreneur.com/tradejournals/article/152641350.html
35.
36. what are
FORCES
1. Low risk
2. Low cost
working
3. General desire to
connect among
certain subset
for you
4. Need to drive down
costs, yet workload
remains
37. there are
FORCES
1. Lack of understanding
how 2.0 tools work
working
2. Lack of content for
pre-seeding
3. Adoption anxiety and
burden and inertia
4. Focus is on risks and
you
cultural
incompatibilities
38. recipe for
success
1. Make open and easy to use
2. Base design on corporate
brand
3. Expose connections
4. Link to e-mail
5. Identify the right
content
6. Focus on people
7. Provide initial structure
8. Lead by example –
practice what you preach