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TDM Golden Jubilee Programme 
Agency Evaluation 
Agency Name: 
Evaluator: Abel Ahing 
Evaluation Criteria 
1 
2 
3 
4 
5 
...
TDM Golden Jubilee Programme 
Agency Evaluation 
Agency Name: 
Evaluator: Abel Ahing 
Evaluation Criteria 
1 
2 
3 
4 
5 
...
TDM Golden Jubilee Programme 
Agency Evaluation 
Agency Name: 
Evaluator: Abel Ahing 
Evaluation Criteria 
1 
2 
3 
4 
5 
...
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Evaluation for PR and Event Management Agencies

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Evaluation form for assessing public relations and event management agencies in their pitch for your job. This is a useful tool which you can use during pitching presentations to

Veröffentlicht in: Marketing

Evaluation for PR and Event Management Agencies

  1. 1. TDM Golden Jubilee Programme Agency Evaluation Agency Name: Evaluator: Abel Ahing Evaluation Criteria 1 2 3 4 5 Background and objectives 1 Good understanding of our objectives and what need to be done to achieve them. 2 Understands how we will know if our objectives are met or not, and will evaluate the programme. 3 Clearly shows how the programme will elevate TDM's perceived value, generate PR mileage and build emotional connection. Creative proposal 4 The ideas are practical, effective and value for money. 5 The agency's "big idea" for the programme can clearly be implemented by its proposed activities and engagement channels. 6 Ideas are creative, unique and inspiring - they tell our story and deliver key messages effectively. 7 Program activities capture attention, attract widespread participation and engagement, memorable and build emotional connection with the target audience. 8 The activities are lined up to build momentum over time. 9 Content delivery is coordinated with the proposed activities and orchestrated across channels to maximise impact. Target audience insight and engagement strategy 10 Has in-depth understanding of our target audience. 11 The agency's understanding of the target audience underlines a powerful communication and engagement strategy. 12 Uses the most cost-effective communication medium, content delivery and engagement channels for each target audience. Poor Outstanding Satisfactory Rating Page 1 of 3
  2. 2. TDM Golden Jubilee Programme Agency Evaluation Agency Name: Evaluator: Abel Ahing Evaluation Criteria 1 2 3 4 5 Poor Outstanding Satisfactory Rating Presentation 13 The presentation was delivered clearly and professionally. 14 Our questions were clearly answered. 15 Presentation documentation was well-produced and provided a good summary and rationale for their recommendations. Compatibility 16 Has proven track record with clients in the same or similar industry as TDM. 17 The agency's personnel are easy to get along with and there is likely to be a cultural fit between us. 18 Forthcoming in what its services are in-house and what are outsourced. Company strength 19 The agency has records that prove it can achieve desired results. 20 Has strong customer references and feedbacks, and allows our team to speak with past customers about their experiences. 21 Has good writers to aid content creation. 22 Own talent such as graphic designers and front-end developers on hand who can create digital experiences. 23 The agency has solid network to outsource work it can't complete in- house. Accountability and measurement 24 The agency defines the Return of Investment (ROI) for its proposed programme. 25 Sets defined targets and measurable goals to be achieved. 26 Clear about how the goals and outcomes that it has defined will be achieved. Pricing and value 27 The agency's pricing reflects the value we will receive. Page 2 of 3
  3. 3. TDM Golden Jubilee Programme Agency Evaluation Agency Name: Evaluator: Abel Ahing Evaluation Criteria 1 2 3 4 5 Poor Outstanding Satisfactory Rating Overall What did this agency do that was markedly better than the other agencies? What did any/all of the other agencies do that was markedly better than this agency? What was the single most important factor in this agency winning / not winning the business? Page 3 of 3

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