3. How Home Solutions dealt with Red Ocean
Problems
Blue Ocean
• Multiple Services Offering
• Standardized Service Charges
• Maintaining Work quality
• Security assurance
• High Quality Parts installation
Only
Blue Ocean
• Single Service Offering
• Time Hurdle
• Un-Standardized Service Charges
• Variation in Quality of Work
• Security Issues
• Low quality parts installation
Red Ocean
4. Four Action Framework for Blue
Ocean of Home Solutions
Eliminate
Inappropriate Tools
Non-availability of Parts
Raise
Trustworthiness
Accessibility
Quality of Work
Reduce
Stress
Service Lead Time
Hazzlement
Create
Standardized Pricing
One window solutions
Product Offering (packages)
Dress Code
5. 6 Key Principles of Blue Ocean of
Home Solution
➢Different domains merged under single domain
➢Creating loyalty and increasing business volume in terms of
revenue
➢Increasing demand through multiple offerings
➢High customer satisfaction through core idea
➢The value itself creates differentiation and low cost
➢Managing supply and demand hurdle.
6. Blue Ocean Strategy Triangle of Home
Solution
Value Proposition Profit
Proposition
People Proposition
7. Value Proposition
❖Multiple offerings under one platform
❖Higher customer satisfaction through offering and
fulfilling multiple customer needs
❖Targeting people, who have time and quality
constraints
8. Profit Proposition
❖ Home Solutions would be expecting profits in the long
period because cost would be higher at the initial stage
❖ Profit would not be calculated on the basis of customers
but on the basis of overall volume of business
❖ Home Solutions would not take undue advantage by
mean of charging higher offering prices
9. People Proposition
❖ Embedding the true perception in the minds of internal
customers about Home Solutions
❖ Clear mindset of internal customers would initiate,
communicate and deliver the value proposition to external
customers
❖ Rewards to the internal customers would be provided
purely on the basis of merit and discount offers should be
given to the valuable customers on the basis of total profits