1. بسم الله الرحمن الرحيم
www.dawahmemo.com المفكرة الدعوية

2. Dr. Naji I. Al-Arfaj

4. 1- Breaking the Ice
•Win their hearts and attention
 Good first impression!
 sincere smile
 Good saying
 Good conduct and nice treatment
 Love, respect, and concern
 Gift and ‘IKRAM’!

5. • Try to know and use their names
• Try to know their backgrounds
• Mention some benefits they can gain
 Knowledge is power!
 Seeking the truth is worthwhile!

7. 2- Defining the names and terms
you are going to use in your talk
 Allah
 Muhammad
 Islam
 Muslim
 Qur’an

8. 3- First things first
 The eternal message:
The Oneness of God: TAWHEED.
 Evidence:
Verses from the Quran.
Verses from the Bible.
 Conclusion: Just One Message!

9. 4- What Went Wrong?
 Concept of God in Christianity: Trinity
- Changing the Word of God.
- History and facts.
 The role of Paul!
 Council of Nicaea (325 A. D.)
 Distortion and alteration of the Bible:
- Examples (see Jeremiah 8:8)

10. 5- The alternative: Islam
 Talk about the beauty of Islam.
• Clarity • Peace of mind
• Equality • Justice
• Brotherhood • Morality
• Balance • Moderation • And more…
Knowing the background of your audience can help you stress these or
other beautiful aspects which could attract or relate to them more.

11.  Talk about the beauty of Islam (cont.)
 Islam clearly answers important
and critical questions like:
• Who created us?
• Why are we created?
• Who is the true God?
• Who should we worship?
• What is the purpose of life?
• What is after death?
• And more…

12.  Teach the ABCs of Islam:
 Explain the articles of faith briefly.
 Explain the pillars of Islam briefly.
 Focus on:
- The Testimony (Ashahada)
- Prayer (Salat)

13. 6- Recommendations
 Prepare well. Plan your presentation
“If you fail to plan, you plan to fail!”
Be on time!
“If you are not early, you are late!”
Dress properly
Do not bore them!
Be brief! (do not try to tell them everything in one session).
Let them ask questions.
Use visual aids (where possible).
Get feedback.

14. GUIDELINES FOR YOUR PRESENTATION
Eye contact
• Look at everyone in the room.
• Look natural, not mechanical.
• Look into the eyes of your audience.
Voice
• Speak clearly.
• Speak loud enough to be heard.
• Vary the speed and tone of your words.

15. GUIDELINES FOR YOUR PRESENTATION
 Body Movement
• Stand balanced.
• Don’t pace.
• Look relaxed
 Hand movement
• Use your hands naturally.
• Gesture naturally.
– Avoid pointing your finger at the audience.
 Enthusiasm
• Express enthusiasm.
• Show confidence.

16. ENTHUSIASM
The audience will
be as enthusiastic
as you are.

17. Remember that
boredom causes
boredom & enthusiasm
causes enthusiasm!

18. Stand up! Speak up!

21. POSTURE & EYE CONTACT
 Maintain erect posture.
 Maintain good eye contact by looking at
individual audience members as if you were
conversing with them.
 Show energy.
 Show confidence in your approach.
 Don’t think about what to do with your
hand.
 Don’t read directly from the text.

22. DEALING WITH TENSION
Preparation Skills
• Prepare well; it reduces tension
• Write down key facts in clear, easily
readable notes.
• Deliberate deep breathing.
• Relieve tension by yawning, but not
too often.

23. DEALING WITH TENSION
Presentation Techniques
• Tell a story, illustration, or an
anecdote to relieve your
tension.
•Summarize the information.

24. DRESS FOR SUCCESS
 To whom am I giving this presentation?
 What is the setting (environment) for this
presentation?
 What kind of clothes should I wear to this
occasion?
CLOTHES MUST FIT THE OCCASION

25. MICROPHONE & PODIUM
 Stand erect as if there wasn’t
a podium in front of you.
 Balance in the middle of
your feet.
 Relax your body.
 Place your notes during the
presentation on the podium

26. MICROPHONE & PODIUM
 Don’t sway from side to side or
lean on the podium.
 Move as little as possible.
Remember that a microphone
transmits sound.
 Adjust the stand to your height.
 Don’t hold or blow into the
microphone.
 Don’t lean down to the
microphone.

27. QUESTION & ANSWER PERIOD
 Anticipate possible questions.
 Show the questioner that you are listening;
make eye contact, nod your head, and give
other non-verbal signs.
 Paraphrase the question mentally
to clarify the idea.
 Make eye contact with all of the audience as
well as the questioner as you answer.
 Request more questions.

28. IDEAS AND FACTS
 Remember main points and facts.
 Write down key words in your presentation.
 Put notes in an outlined form so they can be
seen easily. They will lead your mind from
idea to idea.