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THE HISTORY AND EVOLUTION OF




                                                8/27/2012
CULTURAL DIPLOMACY




                                                A. Badre
                                                H&F CD.
                                                ICD
   as Case Study
    1


                               Abdeslam Badre
OUTLINE




                                    8/27/2012
1.   Timeline of BC worldwide
2.   BC reaches Morocco




                                    A. Badre
3.   BC’s Status in Morocco
4.   BC’s Mission in Morocco




                                    H&F CD.
5.   Target Audience
6.   Fields of Activities




                                    ICD
                                2
TIMELINE OF BC WORLDWIDE

   1930s: the setting up of a British Committee for Relations with Other
    Countries, renamed 'British Council' in 1935. Working at first through




                                                                                8/27/2012
    British Embassies and High Commissions

   1938 the British Council set up its first overseas operations in Egypt




                                                                                A. Badre
    and Portugal in.

   1940: The Royal Charter was granted to the British Council.




                                                                                H&F CD.
   In other parts of the world, seen as an important part of the British
    War effort.




                                                                                ICD
   centers were set up across the country to provide educational and
    cultural support to refugees and allied service personnel. The first
    was the Polish Hearth in London, in July 1940. After,these regional
    offices supported students and visitors from other countries.
                                                                            3
TIMELINE OF BC WORLDWIDE
   1950s - a reduction of the large overseas network that




                                                                   8/27/2012
    had been built up during the Second World War, as well
    as a decline in government funding.




                                                                   A. Badre
   Due to political factors, British Council had to pull out of
    Eastern




                                                                   H&F CD.
    Europe, China,Persia, Egypt, Syria, Jordan, Greece and
    Cyprus.




                                                                   ICD
   Within Europe, the setting up of the Soviet Relations
    Committee to develop cultural relations between the UK
    and the Soviet Union.
                                                               4
THE ENGLISH SCHOOL FOR GIRLS (FOUNDED IN 1957) WAS INCORPORATED
IN 1962 AND THE ENGLISH SCHOOL BECAME THE FIRST CO-EDUCATIONAL
SCHOOL IN CYPRUS.




                                                                      8/27/2012
                                                                      A. Badre
                                                                      H&F CD.
                                                                      ICD
                                                                  5
TIMELINE OF BC WORLDWIDE
   1950s - a reduction of the large overseas network that had been built up during
    the Second World War, as well as a decline in government funding.




                                                                                        8/27/2012
   Due to political factors, British Council had to pull out of Eastern Europe,
    China,Persia, Egypt, Syria, Jordan, Greece and Cyprus.




                                                                                        A. Badre
   Within Europe, the setting up of the Soviet Relations Committee to develop
    cultural relations between the UK and the Soviet Union.




                                                                                        H&F CD.
   1960s - The setting up of the government's new Department for Technical
    Cooperation in 1961, responsible for British aid to developing countries, led to
    important changes for the British Council.




                                                                                        ICD
   Throughout the rest of the 1960s and up until the 1990s, the British Council took
    on an increasing share of responsibility for education programs and student
    training schemes in the developing countries of Africa and Asia.

   In the mid to late 1960s, following a period of considerable growth, financial
    constraints and the political troubles in the Middle East, Nigeria and Vietnam
    forced the closure of some operations, but expansion in Asia and Sub-saharan 6
    Africa and renewed activity in Eastern Europe.
TIMELINE OF BC WORLDWIDE
   1970s – the so-called 'Heath-Pompidou money’ for new programs of youth
    exchanges, scholarships and civic links between the UK and France, followed by
    a general increase in cultural and educational activity in Western and Southern




                                                                                        8/27/2012
    Europe, with new program

   The rapid development of the countries of the Gulf following the discovery of oil
    in the 1960s led to new operations in Oman and Qatar, with expansion in




                                                                                        A. Badre
    Bahrain and the United Arab Emirates.

   The mid-1970s - new teaching centers enabled the BC to maintain and increase




                                                                                        H&F CD.
    its activity independent of the government grant.

   In 1976, a review of all UK foreign policy, including the work of the British
    Council, was commissioned by the then Foreign Secretary, James Callaghan.




                                                                                        ICD
   1990s - The fall of the Communist regimes of Eastern Europe at the end of the
    led to great demand for English language teaching and for training in areas such
    as management and law, with many new teaching centers set up in Western
    Europe, East and South Asia, Sub-Saharan Africa, Latin America and the Middle
    East.
                                                                                    7
THE BC TODAY




                                                                           8/27/2012
   The British Council changed and grew over the 10 years from 2000
    and played its part in some of the challenges and innovations of the
    21st century.




                                                                           A. Badre
   New large scale programs to engage more people in some of the
    newer world challenges of climate change, threats to understanding




                                                                           H&F CD.
    between cultures and the increasing pressures placed on societies
    through terrorism, immigration and globalization




                                                                           ICD
   BC is now represented in 110 countries with headquarters in London
    and Manchester.

   Its projects reach over 112 million people a year in the UK and
    around the world.


                                                                       8
2. BC IN MOROCCO




                                                                8/27/2012
 British  Council opened in Morocco in 1960 as the the




                                                                A. Badre
    UK’s international organization for educational
    opportunities and cultural relations




                                                                H&F CD.
 It has two offices in Morocco’s most significant cities:
    Rabat &Casablance




                                                                ICD
   Constituted 90 people based in Rabat and
    Casablanca, coming from a variety of educational
    backgrounds, comprise 10 different nationalities, and
                                                            9
    represent all age groups
3. BC’S STATUS IN MOROCCO
   It is registered as a charity (non-profit-making




                                                              8/27/2012
    organization) and as non-political organization which
    operates at arm’s length from government




                                                              A. Badre
   It works closely with the UK’s Embassy in Morocco




                                                              H&F CD.
   It receive an annual grant from the British Government
    and generate revenue selling services such as English
    language courses and examinations.




                                                              ICD
   Its income in 2004/05 was £475.5 million, of which our
    grant-in-aid from the British government was £172
    million.                                                 10
4. BC’S MISSION IN MOROCCO


It aims at creating learning opportunities for people in




                                                            8/27/2012
   Morocco through the provision of quality English
   language learning and examinations services.




                                                            A. Badre
It delivers different projects in the areas of




                                                            H&F CD.
   education, arts, science, and society




                                                            ICD
“The British Council creates international opportunities
  for the people of the UK and other countries and
  builds trust between them worldwide. We call this
  work cultural relations” (BC website)
                                                           11
5. TARGET AUDIENCE

The British Council focuses on three main areas: Language, Arts, Science




                                                                       8/27/2012
   Moroccan Students, starting from the age of 6

   Young Professionals




                                                                       A. Badre
   Artists




                                                                       H&F CD.
   Academicians

   Writers




                                                                       ICD
   NGOs in the Area of Education

   Universities


                                                                     12
6. FIELDS OF ACTIVITIES

                               A. Students
   English Language Teaching: Over 7000 Enrollment annually




                                                                      8/27/2012
   Testing: ELE / IELTS / School Exams / PAE




                                                                      A. Badre
   Workshop: Writing and Drama workshops for university Students and
    Novice teachers




                                                                      H&F CD.
   E-learning & E-conferences

   Subscription at British Schools in the UK




                                                                      ICD
   Subscription at British Schools in Morocco: Such as Sunderland
    University in Casablanca and Rabat

   Providing Grants & Scholarships: Chevening Scholarship
                                                                     13
BRITISH COUNCIL CONNECTING
CLASSROOMS PROJECT –
HAMPSHIRE, UK -
TADLAAZILAL, MOROCCO




                              8/27/2012
                              A. Badre
                              H&F CD.
                              ICD
                             14
FIELDS OF ACTIVITIES …




                                                                    8/27/2012
                   B. Leadership Programs




                                                                    A. Badre
   Internships within the the BC facilities: a couple of inters
    are enrolled annually to forester their professional skills
    at one of the BC offices,




                                                                    H&F CD.
   Workshops on various communication Skills: such
    Public speaking, citizenship, ELT




                                                                    ICD
   Seminars on various academic Issues: Intercultural
    Bridging, Islam and the west

   Lectures by British Visiting scholars                          15
8/27/2012   A. Badre   H&F CD.   ICD
                                       16
FIELDS OF ACTIVITIES …




                                                        8/27/2012
                B. Leadership Programs




                                                        A. Badre
   Professional Development in Leadership, Business
    managements: New Scheme Help Unemployed




                                                        H&F CD.
   CLTA Certificates for Future ELT Moroccans and
    foreigners




                                                        ICD
   Lectures by British Visiting scholars

                                                       17
8/27/2012   A. Badre   H&F CD.   ICD
                                       18
FIELDS OF ACTIVITIES …




                                                       8/27/2012
                        C. NGOs




                                                       A. Badre
   Working with a number of NGOs, specializing in
    Education and Women Right and Media Advocacy:




                                                       H&F CD.
    e.i.: MATE

   Building up partnerships with Moroccan




                                                       ICD
    Universities, such as the IbnZohr University of
    Agadir

   AMEADIST                                          19
REFERENCE




                                                                                8/27/2012
   http://www.britishcouncil.org
   http://www.britishcouncil.org/morocco




                                                                                A. Badre
   http://www.google.de/imgres?imgurl=http://www.rmays.hants.sch.uk/_files/image
    s/Community/EF51608EC8A5845DEB4C20C16466A630.jpg&imgrefurl=http://w
    ww.rmays.hants.sch.uk/news/%3Fpid%3D3%26nid%3D3%26storyid%3D21&usg
    =__FQXbMRSJUSE5o57Q20yumjzlhHk=&h=338&w=450&sz=70&hl=de&start=1




                                                                                H&F CD.
    &sig2=j53y5qahJn9OlTVdgIn4JA&zoom=1&tbnid=GhUysuZ_-
    LQ3bM:&tbnh=95&tbnw=127&ei=HtEkUNHQO8eKswbh7YGgCg&prev=/search
    %3Fq%3DHISTORY%2BOF%2BBRITISH%2BCOUNCIL%2BFACILITY%2BIN%
    2BMorocco%26um%3D1%26hl%3Dde%26client%3Dsafari%26rls%3Den%26tb




                                                                                ICD
    m%3Disch&um=1&itbs=1




                                                                              20
8/27/2012   A. Badre   H&F CD.        ICD
                                            21
                         THANK YOU!

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The History and Evolution of The British Modern Cultural Diplomacy: the Case of the British Council in Morocco

  • 1. THE HISTORY AND EVOLUTION OF 8/27/2012 CULTURAL DIPLOMACY A. Badre H&F CD. ICD as Case Study 1 Abdeslam Badre
  • 2. OUTLINE 8/27/2012 1. Timeline of BC worldwide 2. BC reaches Morocco A. Badre 3. BC’s Status in Morocco 4. BC’s Mission in Morocco H&F CD. 5. Target Audience 6. Fields of Activities ICD 2
  • 3. TIMELINE OF BC WORLDWIDE  1930s: the setting up of a British Committee for Relations with Other Countries, renamed 'British Council' in 1935. Working at first through 8/27/2012 British Embassies and High Commissions  1938 the British Council set up its first overseas operations in Egypt A. Badre and Portugal in.  1940: The Royal Charter was granted to the British Council. H&F CD.  In other parts of the world, seen as an important part of the British War effort. ICD  centers were set up across the country to provide educational and cultural support to refugees and allied service personnel. The first was the Polish Hearth in London, in July 1940. After,these regional offices supported students and visitors from other countries. 3
  • 4. TIMELINE OF BC WORLDWIDE  1950s - a reduction of the large overseas network that 8/27/2012 had been built up during the Second World War, as well as a decline in government funding. A. Badre  Due to political factors, British Council had to pull out of Eastern H&F CD. Europe, China,Persia, Egypt, Syria, Jordan, Greece and Cyprus. ICD  Within Europe, the setting up of the Soviet Relations Committee to develop cultural relations between the UK and the Soviet Union. 4
  • 5. THE ENGLISH SCHOOL FOR GIRLS (FOUNDED IN 1957) WAS INCORPORATED IN 1962 AND THE ENGLISH SCHOOL BECAME THE FIRST CO-EDUCATIONAL SCHOOL IN CYPRUS. 8/27/2012 A. Badre H&F CD. ICD 5
  • 6. TIMELINE OF BC WORLDWIDE  1950s - a reduction of the large overseas network that had been built up during the Second World War, as well as a decline in government funding. 8/27/2012  Due to political factors, British Council had to pull out of Eastern Europe, China,Persia, Egypt, Syria, Jordan, Greece and Cyprus. A. Badre  Within Europe, the setting up of the Soviet Relations Committee to develop cultural relations between the UK and the Soviet Union. H&F CD.  1960s - The setting up of the government's new Department for Technical Cooperation in 1961, responsible for British aid to developing countries, led to important changes for the British Council. ICD  Throughout the rest of the 1960s and up until the 1990s, the British Council took on an increasing share of responsibility for education programs and student training schemes in the developing countries of Africa and Asia.  In the mid to late 1960s, following a period of considerable growth, financial constraints and the political troubles in the Middle East, Nigeria and Vietnam forced the closure of some operations, but expansion in Asia and Sub-saharan 6 Africa and renewed activity in Eastern Europe.
  • 7. TIMELINE OF BC WORLDWIDE  1970s – the so-called 'Heath-Pompidou money’ for new programs of youth exchanges, scholarships and civic links between the UK and France, followed by a general increase in cultural and educational activity in Western and Southern 8/27/2012 Europe, with new program  The rapid development of the countries of the Gulf following the discovery of oil in the 1960s led to new operations in Oman and Qatar, with expansion in A. Badre Bahrain and the United Arab Emirates.  The mid-1970s - new teaching centers enabled the BC to maintain and increase H&F CD. its activity independent of the government grant.  In 1976, a review of all UK foreign policy, including the work of the British Council, was commissioned by the then Foreign Secretary, James Callaghan. ICD  1990s - The fall of the Communist regimes of Eastern Europe at the end of the led to great demand for English language teaching and for training in areas such as management and law, with many new teaching centers set up in Western Europe, East and South Asia, Sub-Saharan Africa, Latin America and the Middle East. 7
  • 8. THE BC TODAY 8/27/2012  The British Council changed and grew over the 10 years from 2000 and played its part in some of the challenges and innovations of the 21st century. A. Badre  New large scale programs to engage more people in some of the newer world challenges of climate change, threats to understanding H&F CD. between cultures and the increasing pressures placed on societies through terrorism, immigration and globalization ICD  BC is now represented in 110 countries with headquarters in London and Manchester.  Its projects reach over 112 million people a year in the UK and around the world.

 8
  • 9. 2. BC IN MOROCCO 8/27/2012  British Council opened in Morocco in 1960 as the the A. Badre UK’s international organization for educational opportunities and cultural relations H&F CD.  It has two offices in Morocco’s most significant cities: Rabat &Casablance ICD  Constituted 90 people based in Rabat and Casablanca, coming from a variety of educational backgrounds, comprise 10 different nationalities, and 9 represent all age groups
  • 10. 3. BC’S STATUS IN MOROCCO  It is registered as a charity (non-profit-making 8/27/2012 organization) and as non-political organization which operates at arm’s length from government A. Badre  It works closely with the UK’s Embassy in Morocco H&F CD.  It receive an annual grant from the British Government and generate revenue selling services such as English language courses and examinations. ICD  Its income in 2004/05 was £475.5 million, of which our grant-in-aid from the British government was £172 million. 10
  • 11. 4. BC’S MISSION IN MOROCCO It aims at creating learning opportunities for people in 8/27/2012 Morocco through the provision of quality English language learning and examinations services. A. Badre It delivers different projects in the areas of H&F CD. education, arts, science, and society ICD “The British Council creates international opportunities for the people of the UK and other countries and builds trust between them worldwide. We call this work cultural relations” (BC website) 11
  • 12. 5. TARGET AUDIENCE The British Council focuses on three main areas: Language, Arts, Science 8/27/2012  Moroccan Students, starting from the age of 6  Young Professionals A. Badre  Artists H&F CD.  Academicians  Writers ICD  NGOs in the Area of Education  Universities 12
  • 13. 6. FIELDS OF ACTIVITIES A. Students  English Language Teaching: Over 7000 Enrollment annually 8/27/2012  Testing: ELE / IELTS / School Exams / PAE A. Badre  Workshop: Writing and Drama workshops for university Students and Novice teachers H&F CD.  E-learning & E-conferences  Subscription at British Schools in the UK ICD  Subscription at British Schools in Morocco: Such as Sunderland University in Casablanca and Rabat  Providing Grants & Scholarships: Chevening Scholarship 13
  • 14. BRITISH COUNCIL CONNECTING CLASSROOMS PROJECT – HAMPSHIRE, UK - TADLAAZILAL, MOROCCO 8/27/2012 A. Badre H&F CD. ICD 14
  • 15. FIELDS OF ACTIVITIES … 8/27/2012 B. Leadership Programs A. Badre  Internships within the the BC facilities: a couple of inters are enrolled annually to forester their professional skills at one of the BC offices, H&F CD.  Workshops on various communication Skills: such Public speaking, citizenship, ELT ICD  Seminars on various academic Issues: Intercultural Bridging, Islam and the west  Lectures by British Visiting scholars 15
  • 16. 8/27/2012 A. Badre H&F CD. ICD 16
  • 17. FIELDS OF ACTIVITIES … 8/27/2012 B. Leadership Programs A. Badre  Professional Development in Leadership, Business managements: New Scheme Help Unemployed H&F CD.  CLTA Certificates for Future ELT Moroccans and foreigners ICD  Lectures by British Visiting scholars 17
  • 18. 8/27/2012 A. Badre H&F CD. ICD 18
  • 19. FIELDS OF ACTIVITIES … 8/27/2012 C. NGOs A. Badre  Working with a number of NGOs, specializing in Education and Women Right and Media Advocacy: H&F CD. e.i.: MATE  Building up partnerships with Moroccan ICD Universities, such as the IbnZohr University of Agadir  AMEADIST 19
  • 20. REFERENCE 8/27/2012  http://www.britishcouncil.org  http://www.britishcouncil.org/morocco A. Badre  http://www.google.de/imgres?imgurl=http://www.rmays.hants.sch.uk/_files/image s/Community/EF51608EC8A5845DEB4C20C16466A630.jpg&imgrefurl=http://w ww.rmays.hants.sch.uk/news/%3Fpid%3D3%26nid%3D3%26storyid%3D21&usg =__FQXbMRSJUSE5o57Q20yumjzlhHk=&h=338&w=450&sz=70&hl=de&start=1 H&F CD. &sig2=j53y5qahJn9OlTVdgIn4JA&zoom=1&tbnid=GhUysuZ_- LQ3bM:&tbnh=95&tbnw=127&ei=HtEkUNHQO8eKswbh7YGgCg&prev=/search %3Fq%3DHISTORY%2BOF%2BBRITISH%2BCOUNCIL%2BFACILITY%2BIN% 2BMorocco%26um%3D1%26hl%3Dde%26client%3Dsafari%26rls%3Den%26tb ICD m%3Disch&um=1&itbs=1 20
  • 21. 8/27/2012 A. Badre H&F CD. ICD 21 THANK YOU!