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 I have chosen to look at three different theories to predict
  what the future holds. Listed are the theories, and
  examples of them as of 2012.

 Media systems dependency theory
 Social Learning Theory/Social Cognitive Theory
 Social Information Processing Theory




 Following them are possible futures that could be…
 A national survey found that a notable percentage of people depend
  on the Internet as a valued source of in-depth information about
  health, science, and business. Between 31% and 50% of the
  respondents said they use the Internet weekly for in-depth
  information in one of the three areas. These respondents valued the
  Internet more than magazines, books, or friends and families as a
  source of in-depth information. In-depth information is useful to
  people who depend on media for understanding and orientation
  about issues and topics. Individual background variables were
  better predictors of whether people use the Internet for such
  information than they were of people’s evaluation of that
  information’s quality.



                  http://www.scripps.ohiou.edu/wjmcr/vol11/
http://en.wikipedia.org/wiki/Media-
                system_dependency
 Social media hits its strides. Facebook goes public and
  twitter has over 500 million users as of June 2012
 People use social media to connect with family and
  friends more and more abandoning traditional means
  of communication like phones and letter.




            http://techcrunch.com/2012/07/30/analyst-twitter-
            passed-500m-users-in-june-2012-140m-of-them-in-
                             us-jakarta-biggest-tweeting-city/
 While still having devices that are capable of making calls.
  People of this age use the “construct” for all social
  communications. No longer bound by having to talk to people
  directly, rather this era is one of clever banter and movie quotes
  to convey meanings. Everything is viral and nothing is private.
  Much like the fictional accounts in the movie The Matrix, we are
  connected at all times. There are no more private conversations.
  broadcasting ones inner most thoughts are seen as the newest
  form of art. Because of this the need the Adam Corp. builds the
  first biologically powered computer in 2020. With virtually
  unlimited storage capabilities all on a device the size of the 2012
  iPhone 5, all the information on the former internet is stores on
  the “one device”. The one device has all the information and
  media ever produced, and connects to the “construct” network to
  give people instant gratification. The “one device” rules us all,
  while the construct has us.

                       http://www.popsci.com/science/article/2
                         011-01/biostorage-scheme-turns-e-coli-
                               bacteria-data-storing-hard-drives
 "Learning would be exceedingly laborious, not to
 mention hazardous, if people had to rely solely on the
 effects of their own actions to inform them what to do.
 Fortunately, most human behavior is learned
 observationally through modeling: from observing
 others one forms an idea of how new behaviors are
 performed, and on later occasions this coded
 information serves as a guide for action."
 -Albert Bandura, Social Learning Theory, 1977


           http://psychology.about.com/od/developmentalpsy
                                chology/a/sociallearning.htm
 Elementary students who spend more than two hours
  a day watching TV or using a computer are more likely
  to have emotional, social and attention problems.
  Exposure to video games also increases the risk of
  attention problems in children. Children who watch
  excessive amounts of TV are more likely to bully than
  children who don't.
 Too much exposure to violence on TV and in movies,
  music videos, and video and computer games can
  desensitize children to violence. As a result, children
  may learn to accept violent behavior as a normal part
  of life and a way to solve problems.
            http://www.mayoclinic.com/health/children-and-
                                              tv/MY00522
 Children can be exposed to good media like leapfrog
  and Sesame Street that promote learning and social
  norms
 However other media that focus on sex and violence
  children lead to them acting out what they see on TV,
  internet and YouTube.
 In the present case, the 5-year-old child performed a
 "pile driver" move in which he placed his cousin's head
 between both of his knees, lifted the infant's body and
 dropped to the ground. After the baby's head hit the
 floor, the caretaker, who was in a different room when
 the incident occurred, heard the baby crying and later
 saw that he did not seem to be able to move.



            http://sci.rutgers.edu/forum/archive/index.php/t-
                                                   30122.html
 The US population has split into two distinct classes. These groups have
  formed based on their beliefs and rituals rather than on socio-economic, racial
  or cultural ties. The first group “eloi-quents” , follow the teachings the “flower
  child” of the 1960’s. They shun most modern media in favor of all natural living
  . They do not ingest meat processed by factories, drink milk un-pasteurized,
  and make their own cloths. They feel a natural connection to the Earth, and
  superiority to others. They are a short lived breed typically succumbing to
  infections from drinking un-pasteurized milk. But they tend to breed at an
  alarming rate and teach their children to never trust any one over 40. By
  contrast the other class is the “dumb-locks”. This group is constantly connected
  to the “construct” with their “one device”. They mimic popular culture and
  follow what ever is popular on YouTube. This has led to number of deaths,
  particularly in the southern states, while trying to mimic the popular show
  called’ Hey y’all! Watch this!”. They are a short lived race as well being that
  their primary food source is Taco Bell and Mountain Dew. High rates of
  diabetes and cardiovascular disease are common due to their refusal to change
  their habits or seek medical help. Their reasoning for this is that their
  progenitor also know as their “grand pappy” lived unto old age, and he smoked
  till the day he died at the ripe old age of 42.
 Social Information Processing Theory (SIP) is
 an interpersonal communications theory developed
 by Joseph Walter in 1992 explaining how people get to
 know one another online, without nonverbal cues, and
 how they develop and manage relationships in the
 computer-mediated environment.




            Walther, Joseph B. (1992). "Interpersonal effects in
                 computer-mediated interaction: A relational
            perspective.". Communication Research 19 (1): 52–
                                                            90.
 The focus of this study is the way we act differently in
  our communications styles and behaviors based of if
  we are using computer mediated communications
  (CMC) or face to face communication (FtF). The
  question is can we communicate effectively without
  the presence of non-verbal cues. Does the lack of these
  cues diminish the experience and do CMC
  relationships take longer to reach the same milestones
  as FtF
 In the 1990's, less than 1 percent of relationships
  started through personal ads or online intermediaries.
  By 2005,37% of Internet users had at least one
  relationship with someone they met online.
  Today, 20% of all relationships start online.




                  http://www.huffingtonpost.com/david-
                  blake/online-degree-distance-learning-
                                        _b_1557016.html
 More than 6 million students -- nearly a third of total
  enrollment at degree-granting postsecondary
  institutions --were taking at least one online course in
  2010, the most recent year available in a 2011 study by
  the Babson Survey Research Group at Babson College
  in Wellesley, Mass.




                                         http://www.post-
              gazette.com/stories/news/education/growing-
                number-of-college-students-choose-online-
                                           courses-85483/
 With the accessibly and speed of the internet today society finds its self
  not having the social interactions that we did less than a decade ago.
  No longer are we meeting as many people in our day to day lives. Our
  digital footprint thru social media and or matchmaking sites are what
  we rely more heavily on to form connections. Instead of meeting
  people we can research them like a private detective from years ago. We
  can learn about them without ever meeting them. We also seem to be
  more communicative thru electronic means like text and email than we
  are actually talking to people. While this may increase the number of
  people we communicate with, the argument could be made that we are
  having less substantial communication. For example having 500
  friends on Facebook or 1000 followers on twitter. Our mass
  communication volume is greater, while our personal communications
  suffer. We are not as close digitally. A personal story is a friend recently
  de-active her Facebook account. When questioned why I discovered
  she recently found out her father had cancer, not through a phone call
  but through a Facebook post, with hundreds of other people. Our
  personal connections suffer while our digital presence grows.
 In 2022 there are physical schools. Colleges exist only for sports now.
  All learning is done online where there is no need for a classroom, only
  software. Teachers have no personal interactions with student there
  role now is moderator or software facilitators. Students don’t ever meet
  anyone inside the classroom bucause there are none, only messages
  sent through Blackboard and consultations on homework assignments.
  Students having spent years in this enviroment find romance or pair
  boding difficult if not impossible. They turn their attention to sites that
  make their pair bonding matches for them. When they do meet, their
  social skill are lacking and find it difficult to manage a coherent
  conversation. This inevitibly leads to a decline in marriage rates, but
  oddly not population decline. The “hook up” has replaced long term
  relationships as those require communication skills. And as those
  children grow they face the same challenges of their parents that they
  have hardly ever spoken to, except on the occasional email.
 Daniel Riffe, Stephen Lacy, and Miron Varouhakis, 2011, Media System
  Dependency Theory and Using the Internet for In-depth, Specialized
  Information, retrieved from: http://www.scripps.ohiou.edu/wjmcr/vol11/
 Ball-Rokeach & DeFleur's (1976) MSDT conceptual model retrieved from :
  http://en.wikipedia.org/wiki/Media-system_dependency

 Ingrid Lunden 7/30/12 Analyst: Twitter Passed 500M Users In June 2012, 140M
  Of Them In US; Jakarta ‘Biggest Tweeting’ City retrieved from
  http://techcrunch.com/2012/07/30/analyst-twitter-passed-500m-users-in-june-
  2012-140m-of-them-in-us-jakarta-biggest-tweeting-city/
 Clay Dillow, 1/10/11, Biostorage Scheme Turns E. Coli Bacteria into Hard Drives
  retrieved from: http://www.popsci.com/science/article/2011-01/biostorage-
  scheme-turns-e-coli-bacteria-data-storing-hard-drives
 Albert Bandura, 1977 Social Learning Theory, retrieved from
  http://psychology.about.com/od/developmentalpsychology/a/sociallearning.htm
 The Mayo Clinic, Children and TV: Limiting your child's screen time, retrieved
  from: http://www.mayoclinic.com/health/children-and-tv/MY00522

   Amy McConnell Schaarsmith, 2/16/12, Growing number of college students
    choose online courses, retrieved from: http://www.post-
    gazette.com/stories/news/education/growing-number-of-college-students-
    choose-online-courses-85483/
 Charnicia E. Huggins, 6/26/2002, Baby's Injury Points
  to Danger of Kids Imitating TV retrieved from:
  http://sci.rutgers.edu/forum/archive/index.php/t-
  30122.html
 Walther, Joseph B, 1992. "Interpersonal effects in
  computer-mediated interaction: A relational
  perspective.”. Communication Research 19 (1): 52–
  90.
 David Blake, 5/31/12, Online Dating vs. Online
  Education, retrieved from:
  http://www.huffingtonpost.com/david-blake/online-
  degree-distance-learning-_b_1557016.html


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Comm 303 50 final alpha

  • 1.  I have chosen to look at three different theories to predict what the future holds. Listed are the theories, and examples of them as of 2012.  Media systems dependency theory  Social Learning Theory/Social Cognitive Theory  Social Information Processing Theory  Following them are possible futures that could be…
  • 2.  A national survey found that a notable percentage of people depend on the Internet as a valued source of in-depth information about health, science, and business. Between 31% and 50% of the respondents said they use the Internet weekly for in-depth information in one of the three areas. These respondents valued the Internet more than magazines, books, or friends and families as a source of in-depth information. In-depth information is useful to people who depend on media for understanding and orientation about issues and topics. Individual background variables were better predictors of whether people use the Internet for such information than they were of people’s evaluation of that information’s quality. http://www.scripps.ohiou.edu/wjmcr/vol11/
  • 4.  Social media hits its strides. Facebook goes public and twitter has over 500 million users as of June 2012  People use social media to connect with family and friends more and more abandoning traditional means of communication like phones and letter. http://techcrunch.com/2012/07/30/analyst-twitter- passed-500m-users-in-june-2012-140m-of-them-in- us-jakarta-biggest-tweeting-city/
  • 5.  While still having devices that are capable of making calls. People of this age use the “construct” for all social communications. No longer bound by having to talk to people directly, rather this era is one of clever banter and movie quotes to convey meanings. Everything is viral and nothing is private. Much like the fictional accounts in the movie The Matrix, we are connected at all times. There are no more private conversations. broadcasting ones inner most thoughts are seen as the newest form of art. Because of this the need the Adam Corp. builds the first biologically powered computer in 2020. With virtually unlimited storage capabilities all on a device the size of the 2012 iPhone 5, all the information on the former internet is stores on the “one device”. The one device has all the information and media ever produced, and connects to the “construct” network to give people instant gratification. The “one device” rules us all, while the construct has us. http://www.popsci.com/science/article/2 011-01/biostorage-scheme-turns-e-coli- bacteria-data-storing-hard-drives
  • 6.  "Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do. Fortunately, most human behavior is learned observationally through modeling: from observing others one forms an idea of how new behaviors are performed, and on later occasions this coded information serves as a guide for action." -Albert Bandura, Social Learning Theory, 1977 http://psychology.about.com/od/developmentalpsy chology/a/sociallearning.htm
  • 7.  Elementary students who spend more than two hours a day watching TV or using a computer are more likely to have emotional, social and attention problems. Exposure to video games also increases the risk of attention problems in children. Children who watch excessive amounts of TV are more likely to bully than children who don't.  Too much exposure to violence on TV and in movies, music videos, and video and computer games can desensitize children to violence. As a result, children may learn to accept violent behavior as a normal part of life and a way to solve problems. http://www.mayoclinic.com/health/children-and- tv/MY00522
  • 8.  Children can be exposed to good media like leapfrog and Sesame Street that promote learning and social norms  However other media that focus on sex and violence children lead to them acting out what they see on TV, internet and YouTube.
  • 9.  In the present case, the 5-year-old child performed a "pile driver" move in which he placed his cousin's head between both of his knees, lifted the infant's body and dropped to the ground. After the baby's head hit the floor, the caretaker, who was in a different room when the incident occurred, heard the baby crying and later saw that he did not seem to be able to move. http://sci.rutgers.edu/forum/archive/index.php/t- 30122.html
  • 10.  The US population has split into two distinct classes. These groups have formed based on their beliefs and rituals rather than on socio-economic, racial or cultural ties. The first group “eloi-quents” , follow the teachings the “flower child” of the 1960’s. They shun most modern media in favor of all natural living . They do not ingest meat processed by factories, drink milk un-pasteurized, and make their own cloths. They feel a natural connection to the Earth, and superiority to others. They are a short lived breed typically succumbing to infections from drinking un-pasteurized milk. But they tend to breed at an alarming rate and teach their children to never trust any one over 40. By contrast the other class is the “dumb-locks”. This group is constantly connected to the “construct” with their “one device”. They mimic popular culture and follow what ever is popular on YouTube. This has led to number of deaths, particularly in the southern states, while trying to mimic the popular show called’ Hey y’all! Watch this!”. They are a short lived race as well being that their primary food source is Taco Bell and Mountain Dew. High rates of diabetes and cardiovascular disease are common due to their refusal to change their habits or seek medical help. Their reasoning for this is that their progenitor also know as their “grand pappy” lived unto old age, and he smoked till the day he died at the ripe old age of 42.
  • 11.  Social Information Processing Theory (SIP) is an interpersonal communications theory developed by Joseph Walter in 1992 explaining how people get to know one another online, without nonverbal cues, and how they develop and manage relationships in the computer-mediated environment. Walther, Joseph B. (1992). "Interpersonal effects in computer-mediated interaction: A relational perspective.". Communication Research 19 (1): 52– 90.
  • 12.  The focus of this study is the way we act differently in our communications styles and behaviors based of if we are using computer mediated communications (CMC) or face to face communication (FtF). The question is can we communicate effectively without the presence of non-verbal cues. Does the lack of these cues diminish the experience and do CMC relationships take longer to reach the same milestones as FtF
  • 13.  In the 1990's, less than 1 percent of relationships started through personal ads or online intermediaries. By 2005,37% of Internet users had at least one relationship with someone they met online. Today, 20% of all relationships start online. http://www.huffingtonpost.com/david- blake/online-degree-distance-learning- _b_1557016.html
  • 14.  More than 6 million students -- nearly a third of total enrollment at degree-granting postsecondary institutions --were taking at least one online course in 2010, the most recent year available in a 2011 study by the Babson Survey Research Group at Babson College in Wellesley, Mass. http://www.post- gazette.com/stories/news/education/growing- number-of-college-students-choose-online- courses-85483/
  • 15.  With the accessibly and speed of the internet today society finds its self not having the social interactions that we did less than a decade ago. No longer are we meeting as many people in our day to day lives. Our digital footprint thru social media and or matchmaking sites are what we rely more heavily on to form connections. Instead of meeting people we can research them like a private detective from years ago. We can learn about them without ever meeting them. We also seem to be more communicative thru electronic means like text and email than we are actually talking to people. While this may increase the number of people we communicate with, the argument could be made that we are having less substantial communication. For example having 500 friends on Facebook or 1000 followers on twitter. Our mass communication volume is greater, while our personal communications suffer. We are not as close digitally. A personal story is a friend recently de-active her Facebook account. When questioned why I discovered she recently found out her father had cancer, not through a phone call but through a Facebook post, with hundreds of other people. Our personal connections suffer while our digital presence grows.
  • 16.  In 2022 there are physical schools. Colleges exist only for sports now. All learning is done online where there is no need for a classroom, only software. Teachers have no personal interactions with student there role now is moderator or software facilitators. Students don’t ever meet anyone inside the classroom bucause there are none, only messages sent through Blackboard and consultations on homework assignments. Students having spent years in this enviroment find romance or pair boding difficult if not impossible. They turn their attention to sites that make their pair bonding matches for them. When they do meet, their social skill are lacking and find it difficult to manage a coherent conversation. This inevitibly leads to a decline in marriage rates, but oddly not population decline. The “hook up” has replaced long term relationships as those require communication skills. And as those children grow they face the same challenges of their parents that they have hardly ever spoken to, except on the occasional email.
  • 17.  Daniel Riffe, Stephen Lacy, and Miron Varouhakis, 2011, Media System Dependency Theory and Using the Internet for In-depth, Specialized Information, retrieved from: http://www.scripps.ohiou.edu/wjmcr/vol11/  Ball-Rokeach & DeFleur's (1976) MSDT conceptual model retrieved from : http://en.wikipedia.org/wiki/Media-system_dependency  Ingrid Lunden 7/30/12 Analyst: Twitter Passed 500M Users In June 2012, 140M Of Them In US; Jakarta ‘Biggest Tweeting’ City retrieved from http://techcrunch.com/2012/07/30/analyst-twitter-passed-500m-users-in-june- 2012-140m-of-them-in-us-jakarta-biggest-tweeting-city/  Clay Dillow, 1/10/11, Biostorage Scheme Turns E. Coli Bacteria into Hard Drives retrieved from: http://www.popsci.com/science/article/2011-01/biostorage- scheme-turns-e-coli-bacteria-data-storing-hard-drives  Albert Bandura, 1977 Social Learning Theory, retrieved from http://psychology.about.com/od/developmentalpsychology/a/sociallearning.htm  The Mayo Clinic, Children and TV: Limiting your child's screen time, retrieved from: http://www.mayoclinic.com/health/children-and-tv/MY00522  Amy McConnell Schaarsmith, 2/16/12, Growing number of college students choose online courses, retrieved from: http://www.post- gazette.com/stories/news/education/growing-number-of-college-students- choose-online-courses-85483/
  • 18.  Charnicia E. Huggins, 6/26/2002, Baby's Injury Points to Danger of Kids Imitating TV retrieved from: http://sci.rutgers.edu/forum/archive/index.php/t- 30122.html  Walther, Joseph B, 1992. "Interpersonal effects in computer-mediated interaction: A relational perspective.”. Communication Research 19 (1): 52– 90.  David Blake, 5/31/12, Online Dating vs. Online Education, retrieved from: http://www.huffingtonpost.com/david-blake/online- degree-distance-learning-_b_1557016.html 