Mobile Apps Are The New
Systems Of Engagement

One billion consumers will have smartphones
by 2016.

90%
Apple, Google, and Microsoft will be the software
platform for more than 90% of smartphones and
tablets worldwide.

In 2016, 350 million employees will use smartphones.

Mobile spend will reach $1.3 trillion as the mobile
apps market reaches $55 billion in 2016

100%
Business spending on mobile projects will grow
100% by 2015

7
Mobile Apps are a $6.0billion market today,
growing to $55.7 Billion by 2015

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So how does the Brand Engage

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Mobile devices and apps are powerful
tools that firms can harness to Engage
customers, Serve partners, and
Empower employees.

With mobile apps as the visible 10
face for systems of engagement:
1. Customers interact directly with the organization in their
moments of decision.
2. Partners employ your tools in the context of their daily
workflow.
3. Employees work, collaborate, and make key decisions
anywhere on any device.
4. Offline products get APIs and mobile app extensions.

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Customers interact directly with the Brand
• Mobile apps let people act and offer feedback anytime
anywhere.
• Its acts as a guide in the Decision making process.
• It’s why 25 of the top 30 online US retailers have built native
iPhone apps to grow mobile retail revenue from $6 billion to $31
billion by 2016.
• It’s why IHG launched its app on the Kindle Fire and Google TV
to grow the $130 million in mobile bookings already coming
from IHG’s iPhone, Android, and iPad apps.

Partners employ your tools in the context of 12
their daily workflow.
• Mobile apps particularly tablet apps let firms open their core
engagement systems to partners in the moments they need
them the most.
• Three examples make the point:
• John Deere’s tablet app helps dealers streamline the
purchase of farm equipment right from the back lot.
• Putnam Investments’ tablet app helps wholesalers sell its
financial products by putting portfolio returns in front of
independent financial advisors.
• GE’s tablet app knows which windmill a customer is standing
by so it pulls up the right maintenance schedule.
• In every case, the mobile app is a tool in the partner’s workflow.

Employees work, collaborate, and make key 13
decisions anywhere on any device.
• With operational data dashboards on iPads, executives make real-
time decisions during a meeting rather than a day or a week later.
• Empowered by mobile collaboration and productivity tools from
vendors like Box, Dropbox, Evernote, Google, IBM, Quickoffice, and
SharePlus, staff leave their laptops at home and remain connected
and productive.
• Sales advisors at medical device maker Medtronic have interactive
surgical procedures on tablets to orient a doctor to the surgery
before she steps into the operating room.

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Offline products gets mobile app extensions.
• Companies can use engagement technologies sensors, radios,
embedded computers, and wireless access to build intelligent
and connected products: smart dishwashers from Miele, smart
cars from BMW, or smart tractors from Caterpillar.
• Mobile apps play a role here, too, as the predominant way in
which developers extend the value of the smart product and
people sense and respond to the smart products around them.

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Engagement Goal for a
Organizations Mobile App
Example

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For Customer App
Empower people by
focusing on their task and
context in the moment of
decision

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For Partner App
Project your business value
by provisioning partners with
tools in their daily workflow
and context

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For Employee App
Accelerate business
decisions by putting data
dashboards into executives
hands in there meeting
moments

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For Smart Products App
Control smart products from
mobile devices and extend
the value of products with
an app ecosystem

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To get your customers Engaged with your
brand contact us
SEE
YOU
SOON!
Don’t forget to visit us @ www.ibexisstudios.com