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Social Media for your Small Business

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SOCIAL MEDIA 101 MAKEITWORKFORYOURBUSINESS
ABOUT ME AllegraDemerjian–TheAbbiAgency allegra@theabbiagency.com @allegradem
SOCIAL MEDIA IS NOT A FAD
FACEBOOK STATS Average21 minutesspenton Facebookper userperday 30millionsmall businesspages areupdatedat leastmonthly 43%ofconsumersare morelikelytobuya newproductifthey learnaboutiton Facebook 70%ofmarketershave successfullygained newcustomersvia Facebook 1.35billion monthlyactive users
HOW TO NAVIGATE YOUR FACEBOOK PAGE LIKE AN EXPERT
Howtofindyourpage
Howtofindyourpage Youcanfindyourpagehere,too
Navigationbar
Navigationbar Facebookhelpcenter &helpcommunity
Navigationbar Facebookhelpcenter &helpcommunity Coverphoto& profilepicture
Navigationbar Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere
Navigationbar Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere Weeklysnapshot ofpagestats& notifications
Navigationbar Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere Weeklysnapshot ofpagestats& notifications Total pagelikes& check-ins
Navigationbar Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere Weeklysnapshot ofpagestats& notifications Aboutsection &website Total pagelikes& check-ins
Navigationbar Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere Weeklysnapshot ofpagestats& notifications Aboutsection &website Craftyourpost here Total pagelikes& check-ins
Navigationbar Getthewordout Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere Weeklysnapshot ofpagestats& notifications Aboutsection &website Craftyourpost here Navigateyour pagethrough theyears Total pagelikes& check-ins
Navigationbar Getthewordout Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere Weeklysnapshot ofpagestats& notifications Aboutsection &website Craftyourpost here Navigateyour pagethrough theyears Howtoview scheduledposts Total pagelikes& check-ins
Navigationbar Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere Weeklysnapshot ofpagestats& notifications Aboutsection &website Craftyourpost here Navigateyour pagethrough theyears Howtoview scheduledposts Pagetimeline
THE ANATOMY OF A FACEBOOK POST
Thisisyourpost.
Thisisyourpost. TaggedFacebookpages.
Thisisyourpost. TaggedFacebookpages. Hashtags
Thisisyourpost. TaggedFacebookpages. Hashtags Thenumberofpeoplewho haveseenthispost.
Thisisyourpost. TaggedFacebookpages. Hashtags Thenumberofpeoplewho haveseenthispost. AformofFacebookadvertising.
Thisisyourpost. TaggedFacebookpages. Hashtags Thenumberofpeoplewho haveseenthispost. AformofFacebookadvertising. Howmanytimesthis posthasbeenshared onanothertimeline.
Thisisyourpost. TaggedFacebookpages. Hashtags Thenumberofpeoplewho haveseenthispost. AformofFacebookadvertising. Howmanytimesthis posthasbeenshared onanothertimeline. Numberoflikes thispostreceived
Thisisyourpost. TaggedFacebookpages. Hashtags Thenumberofpeoplewho haveseenthispost. AformofFacebookadvertising. Howmanytimesthis posthasbeenshared onanothertimeline. Numberoflikes thispostreceived Whoyouarelikingand commentingas.
Thisisyourpost. TaggedFacebookpages. Hashtags Thenumberofpeoplewho haveseenthispost. AformofFacebookadvertising. Howmanytimesthis posthasbeenshared onanothertimeline. Numberoflikes thispostreceived Whoyouarelikingand commentingas. Howcommentsaresorted.
Thisisyourpost TaggedFacebookpages. Hashtags Thenumberofpeoplewho haveseenthispost AformofFacebookadvertising. Howmanytimesthis posthasbeenshared onanothertimeline. Numberoflikes thispostreceived Whoyouarelikingand commentingas. Howcommentsaresorted. Commentbox
Thisisyourpost TaggedFacebookpages. Hashtags Thenumberofpeoplewho haveseenthispost AformofFacebookadvertising. Howmanytimesthis posthasbeenshared onanothertimeline. Numberoflikes thispostreceived Whoyouarelikingand commentingas. Howcommentsaresorted Commentbox Commentsonyourpost
A BRIEF INSIGHT ON FACEBOOK INSIGHTS
HOW TO PLAN POSTS & CREATE A CONTENT CALENDAR
HOW TO SCHEDULE POSTS ON FACEBOOK
ACT AS YOUR PAGE LIKE A PRO
FACEBOOK BEST PRACTICES
•  Category •  Name •  Subcategories •  Facebookwebaddress •  Address •  StartInfo •  ShortDescription •  Impressum •  CompanyOverview •  LongDescription •  Mission •  Founded •  Awards •  Products •  Phone •  Email •  Website •  FacebookPageId MakesureFacebookpageinfoisaccurateandcomplete
Pickyourbestcoverphotoandprofilepicture •  Addacaption •  Profilepicture:700x700;displaysat160x160 •  Coverphoto:851x315,butframesdifferentlyacross platforms •  Usea.pnginsteadofa.jpeg
Don’tpostjusttext.Ever.
Don’tpostjusttext.Ever. •  Bebrief •  Thinkheadlines •  Teaseyourreaders •  Linktowebsite
Contentisking. •  Yourownphotos.Smartphonesnapsworkjustfine •  Yourownvideos.UploaddirectlytoFacebook •  Eventsonyourwebsite •  Yourblog •  Othersocialprofiles(YouTube,Pinterest,Instagram,etc.)
Curationisqueen. •  Recipes •  Organizationsthatsellyourproducts •  Articles(GoogleAlerts) •  Industrynews •  LikeOrganizations •  Hashtags •  Memes •  Quotes •  Pinterest •  Flickr •  Reddit •  SOMUCHMORE
ProTip:Createandbrandyourcontent. •  Creategraphics(canva.com;picmonkey.com) •  Addlogotophotos •  Featurelogowithinphotos
FACEBOOK RESOURCES
socialtimes.com marismith.com socialmediaexaminer.com jonloomer.com techcrunch.com sociallystacked.com mashable.com
ANY QUESTIONS?
INSTAGRAM
WHAT IS IT?
•  Anonlinemobilephoto&videosharingplatform •  AvailableoniPhone&Androidonly •  Asimplewaytocaptureandshare“instant”moments •  Filters •  Worldwideaudience
•  300millionmonthlyactiveusers(nowlargerthanTwitter) •  30billionphotosshared •  2.5billiondailylikesonInstagram •  Onaverage,70millionphotosaresharedperday •  53%ofinternet-usingyoungadultsuseInstagram INSTAGRAM STATS  
INSTA-ETIQUETTE THE DO’S & DON’TS
•  KeepyourTwitterandInstagramusernamesinsync •  Addyourwebsitetoyourprofile •  Makeyourfeedinteresting •  Usepopularfilters •  Addhashtagswisely •  Create,useandfollowyourhashtag •  Typeoutinterestingcaptionsforeachpost •  Taguserandlocationstoexplainthepostsbetter DO   @benjaminhole
DON’T   @farmert •  Begforfollowers •  Goonalikingspree •  Overdocontentonyourfeed •  Postonlyyourcontent •  Beboring
CHOOSE YOUR SHOT
@pinkrumba @cherrycrestadventurefarm @lostcityfarm @lowkeynaoki @bonappetitmag @sirglovenofoven
HASHTAGS & HOW TO USE THEM
•  Asearchablelink •  Trendingtopics •  Likeafilingsystem •  Besocial •  Alsousedtobefunny,ironic,ortomakeapoint •  Anyonecanmakeahashtag •  Createahashtagspecificallyforyourorganization •  Userelevanthashtags •  Absolutelynospacesorpunctuation •  Numbersok
PHOTO TIPS & TRICKS
@biddiekitchen @cookingwith_clarissa
@biddiekitchen @cookingwith_clarissa GOOD  
@biddiekitchen @cookingwith_clarissa GOOD   BAD  
EDITING TOOLS  
APPS WE LOVE   VSCOcam  
APPS WE LOVE   Over  
APPS WE LOVE   Afterlight  
@visitfallon #visitfallon CONNECT WITH VISIT FALLON  
TWITTER
•  271millionactiveusersonTwitter •  500milliontweetsaresentperday(that’s6,000tweetspersecond) •  9outof10usershaveengagedinaconversationwith/aboutasmallbusinessorbrandonTwitter •  60%ofusershavepurchasedsomethingbecauseofTwitter •  Tweetswithrichmedia(picturesandvideo)get+313%moretotalengagementand+52%more retweets-soincludephotos TWITTER STATS  
•  Sharefactsandothersmallnuggetsofinformation •  Articlesrelevanttoyourindustry •  Real-timeupdates •  Dealsandpromotions •  Featureemployees WHAT DO I TWEET?  
•  Interactcreativelywithusers •  Alwayslinkbacktowebsite–increasechanceofretweetsby86% •  Usehashtagsandpickanofficialbusinessone •  Followhashtagsandinteract •  Includevisuals–313%moreengagement •  Keepitshort-<100characters=18%moreengagement •  Useanalytics–analytics.twitter.com TWITTER BEST PRACTICES  
PINTEREST
WHAT IS IT?
HOW TO PIN LIKE A PRO
•  Putpinnersfirst •  Curateyourcollection •  Showwhatinspiresyou •  Beauthentic •  Shareyourpins
QUESTIONS?
YOUTUBE
•  1billionplustotalusers •  6billionhoursofvideoiswatchedonYouTubepermonth •  Everyminuteofeveryday,24hoursofvideocontentisuploaded toYouTube •  YouTubeisthefastestgrowingsearchengine,#2onlytoGoogle •  60%ofwebtrafficcomesfromvideoclips YOUTUBE STATS  
QUESTIONS?
THANK YOU AllegraDemerjian–TheAbbiAgency allegra@theabbiagency.com @allegradem

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