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Web 2.0 In the Enterprise Abbie Lundberg, Lundberg Media http://lundbergmedia.com
Web 2.0 at Work Source: CIO Web 2.0 Survey, 2008 31% None of the above 10% Social networking  18% RSS  23% Blogs  30% Wiki...
Growing Adoption Of Web 2.0 Tools Source: Forrester Research
Current Applications <ul><li>Blogs </li></ul><ul><ul><li>Internal Communication </li></ul></ul><ul><ul><li>Marketing/PR </...
Shift to Customer 2.0 <ul><li>Large businesses spend more on employee collaboration tools than customer-facing Web 2.0 </l...
Global Enterprise Web 2.0 Spending Source: Forrester Research
Executive Blogs
 
 
 
Consumer Communities
 
 
 
 
 
Company Directory: IBM’s Blue Pages
Company Directory on Steroids
New Meaning of Corporate Network
Key Benefits: Collaboration and KM Q: If your organization has offered any of these technologies to its employees, what wa...
Other Benefits <ul><li>Innovation </li></ul><ul><li>Productivity </li></ul><ul><ul><li>Development </li></ul></ul><ul><ul>...
“ Group action just got easier” - Clay Shirky
It’s unstoppable but not unmanageable a different kind of management
Enable, facilitate Observe, don’t disturb Lead, don’t interfere From “Tips for Social Computing in the Enterprise,” by Chr...
The Hard Part can’t prevent undesirable things prevention  reaction (or not) let go
Managing Rogue Technology  Q: Which of the following best describes your organization’s approach to managing employees usi...
We Are Digital Immigrants
Increasingly, Employees and Customers Are Digital Natives <ul><li>They want to … </li></ul><ul><li>Create </li></ul><ul><u...
Do you keep a personal BLOG, display photos on the web, or maintain your own website? Q711 (M-3) “ Surveying the Digital F...
 
 
 
 
 
Major Media Usurped by Twitter in China Earthquake Reporting The world had real–time news about China's massive earthquake...
 
 
CIO and LinkedIn: Social Networking for Senior IT Professionals
CIO and LinkedIn: Events and Groups
 
12-24 year olds 25-54 year olds <ul><li>Will never read a newspaper;  attracted to some magazines </li></ul><ul><li>Will n...
Life of a 25-54  <ul><li>Trust unknown peers more than experts </li></ul><ul><li>Want to move content freely between platf...
CIO Articles & Resources <ul><li>ABC: An Introduction to Blogs and Wikis in the Business World  http://www.cio.com/article...
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CIO's Web 2 0 In The Enterprise

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This is from a talk I gave in 2007. Some of the data is therefore outdated, but much of it is still surprisingly relevant.

Veröffentlicht in: Business, Technologie
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CIO's Web 2 0 In The Enterprise

  1. 1. Web 2.0 In the Enterprise Abbie Lundberg, Lundberg Media http://lundbergmedia.com
  2. 2. Web 2.0 at Work Source: CIO Web 2.0 Survey, 2008 31% None of the above 10% Social networking 18% RSS 23% Blogs 30% Wikis 50% Instant messaging Percent of sample answering Which of the following technologies are being offered to employees as corporate applications?
  3. 3. Growing Adoption Of Web 2.0 Tools Source: Forrester Research
  4. 4. Current Applications <ul><li>Blogs </li></ul><ul><ul><li>Internal Communication </li></ul></ul><ul><ul><li>Marketing/PR </li></ul></ul><ul><li>Wikis </li></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><li>Knowledge Capture & Management </li></ul></ul><ul><li>Community Sites </li></ul><ul><ul><li>Marketing - Customer Engagement </li></ul></ul><ul><li>Social Networks </li></ul><ul><ul><li>Company Directory on Steroids </li></ul></ul><ul><li>All of the above: Attracting and retaining smart younger workers </li></ul>
  5. 5. Shift to Customer 2.0 <ul><li>Large businesses spend more on employee collaboration tools than customer-facing Web 2.0 </li></ul><ul><li>That trend will reverse by next year </li></ul><ul><li>By 2013, companies will spend nearly a billion dollars more on customer-facing Web 2.0 than on internal collaboration </li></ul>Source: Forrester Research
  6. 6. Global Enterprise Web 2.0 Spending Source: Forrester Research
  7. 7. Executive Blogs
  8. 11. Consumer Communities
  9. 17. Company Directory: IBM’s Blue Pages
  10. 18. Company Directory on Steroids
  11. 19. New Meaning of Corporate Network
  12. 20. Key Benefits: Collaboration and KM Q: If your organization has offered any of these technologies to its employees, what was the primary reason? Source: CIO Web 2.0 Survey, 2008
  13. 21. Other Benefits <ul><li>Innovation </li></ul><ul><li>Productivity </li></ul><ul><ul><li>Development </li></ul></ul><ul><ul><li>Call Centers </li></ul></ul><ul><ul><li>Design </li></ul></ul><ul><li>Employee engagement; attracting/keeping younger workers </li></ul>From “Tips for Social Computing in the Enterprise,” by Chris Howard, the Burton Group, on CIO.com
  14. 22. “ Group action just got easier” - Clay Shirky
  15. 23. It’s unstoppable but not unmanageable a different kind of management
  16. 24. Enable, facilitate Observe, don’t disturb Lead, don’t interfere From “Tips for Social Computing in the Enterprise,” by Chris Howard, the Burton Group, on CIO.com Command & Control
  17. 25. The Hard Part can’t prevent undesirable things prevention reaction (or not) let go
  18. 26. Managing Rogue Technology Q: Which of the following best describes your organization’s approach to managing employees using unsupported technology? Source: CIO Web 2.0 Survey, 2008
  19. 27. We Are Digital Immigrants
  20. 28. Increasingly, Employees and Customers Are Digital Natives <ul><li>They want to … </li></ul><ul><li>Create </li></ul><ul><ul><li>Blogs, videos, wikis, machinima (remixes) </li></ul></ul><ul><li>Communicate, Share & Engage </li></ul><ul><ul><li>IM, text messaging, social networking, photo sharing </li></ul></ul><ul><li>Participate & Influence </li></ul><ul><ul><li>Rate & be rated, comment, vote </li></ul></ul><ul><li>Be recognized </li></ul><ul><ul><li>The American Idol generation, Nike video contests </li></ul></ul><ul><li>And they… </li></ul><ul><li>Trust peers as much as experts </li></ul>
  21. 29. Do you keep a personal BLOG, display photos on the web, or maintain your own website? Q711 (M-3) “ Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2006 They Want to Create
  22. 35. Major Media Usurped by Twitter in China Earthquake Reporting The world had real–time news about China's massive earthquake as victims dashed out Twitter text messages while it took place, in what was being touted as micro–blogging outshining mainstream news...
  23. 38. CIO and LinkedIn: Social Networking for Senior IT Professionals
  24. 39. CIO and LinkedIn: Events and Groups
  25. 41. 12-24 year olds 25-54 year olds <ul><li>Will never read a newspaper; attracted to some magazines </li></ul><ul><li>Will never own a land-line phone; everything will move to mobile </li></ul><ul><li>Create content to be heard, recognized, validated </li></ul><ul><li>Use IM. E-mail is for parents </li></ul><ul><li>Community at the center of Internet experience </li></ul><ul><li>Read off-line newspapers and magazines </li></ul><ul><li>Like mobile for voice (and a few for data) but don’t see their world on mobile </li></ul><ul><li>Create content to share reviews & experiences, not diaries or intimacies </li></ul><ul><li>Heavy into e-mail </li></ul><ul><li>Community important for tasks, much less so for social </li></ul>Center for the Digital Future, USC Annenberg School, http://digitalcenter.org
  26. 42. Life of a 25-54 <ul><li>Trust unknown peers more than experts </li></ul><ul><li>Want to move content freely between platforms </li></ul><ul><li>Little interest in the source of information; most information aggregated </li></ul><ul><li>Less interested in TV than any generation before; won’t watch TV on someone else’s schedule much longer </li></ul><ul><li>Trust experts on factual information; rely heavily on of peers for reviews of hotels, electronics, etc. </li></ul><ul><li>Rely heavy on personalized portals for news and financials </li></ul><ul><li>Care GREATLY about sources of news and information online </li></ul><ul><li>Aggregate information online and use RSS </li></ul>12-24 year olds 25-54 year olds Center for the Digital Future, USC Annenberg School, http://digitalcenter.org
  27. 43. CIO Articles & Resources <ul><li>ABC: An Introduction to Blogs and Wikis in the Business World http://www.cio.com/article/122701 </li></ul><ul><li>Seven Reasons for Your Company to Start an Internal Blog http://www.cio.com/article/120301 </li></ul><ul><li>Enterprise Wikis Seen As a Way to End 'Reply-All' E-Mail Threads http://www.cio.com/article/197101 </li></ul><ul><li>How to Build Your Own Wikipedia http://www.cio.com/article/189150 </li></ul><ul><li>How CIOs Can Learn to Love IM, Social Networking, Blogs, Wikis and Other Tools of User Empowerment http://www.cio.com/article/120159 </li></ul><ul><li>Tips for Social Computing in the Enterprise http://www.cio.com/article/330863 </li></ul><ul><li>Discovering the Power of Social Networking http://www.cio.com/article/136450 </li></ul><ul><li>Social Networking Websites from A to Z http ://www.cio.com/article/175250 </li></ul>

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