Using Social Media to Develop Your Personal Brand.

1. Using Social Media to Develop
Your Personal Brand
AbbasAlidina.com
@AbbasAlidina
November 20, 2010

2. Outline
About Us
WhatWill We Cover?
What Will We Cover?
• Introduction to Social Media
• What is a Personal Brand?
• How to Define Your Personal Brand
• Using Social Media To Develop Your Personal Brand
• The Google Job Experiment
• Leadership in the New Economy
• Questions

3. What is Social Media?
Social Media is a Conversation Online
• Who participates?
• your Employers
• your Employees
• your Customers
• your Partners
• your Fans
• your Competitors
• your Investors
• your Critics
• and many others…
• The conversation is organic, it is not controlled

4. Social Media Timeline
Social Media has made it possible for anybody to produce content.
Source: idfive.com

5. Social Media World Map

6. What is a Brand?
Your brand is what others say about you, NOT what you say about yourself

7. What is a Personal Brand?
Personal branding is the process whereby people and their careers are marked as brands.

8. Why Develop Your Personal Brand?
The new economy has changed the working world forever.
• Job tenure is decreasing
• Job security is decreasing due to economic unpredictability
• Globalization is increasing competition
• Recruitment 3.0 - job seekers are being researched online
Good News:
Everyone has the chance to build their Personal Brand.

9. 1) Recognize: YOU Are The Brand
Whether we like it or not, we all have a personal brand.

10. 2) Identify and Define Your Brand
Defining your brand ensures your branding activities are focused in the right direction.
• Perform a personal SWOT analysis
• Have a focused brand (don’t be a jack-of-all-trades)
• Set goals for yourself
• Establish a marketing plan for yourself
Sample Personal Brands: IT Project Management Expert
Healthcare Strategy Specialist
FMCG Supply Chain Expert

11. 3) Be Unique. Be Authentic.
Differentiate yourself to stand out from the crowd.

12. 4) Brand Consistency
Be Consistent in your branding across all platforms.
• First & Last Name
• Personal Images
• Logos
• Messaging Tone
• Personality

13. 5) Build Your Brand Equity
Every action you take online casts a digital shadow. Make it a positive one.

14. Google Yourself
If you don’t show up on Google, you don’t exist. Social Media enables you to be visible.

15. Claim Your Name
Setup a domain and consistent Social Media accounts.
www.YourName.com (GoDaddy.com)
Niche Sites

16. What is a Social CV?
Content and Conversations are your Social CV in the Information Age.
• Blog Posts
• Videos
• Tweets
• Social Media Profiles
• Product Reviews
• Tutorials/Workshops
• eBooks
• Comments
• Testimonials

17. Social Media Ground Rules
Personal Branding on Social Media takes effort, persistence and common sense.
DO DON’T
Be Natural Over-promote
Be Respectful Be Rude
Treat People As You Would Offline Sabotage Others’ Efforts
Add Value SPAM
Give More Than You Take Abuse Sites For Short Term Gains
Offer Help Tag People Without Permission
Ask For Help Be Over Demanding
• Be Consistent
• Cross-link all your online profiles and accounts
• Extend social networking to personal face-to-face networking

18. Listen & Monitor
Regularly listen and monitor what is being said about you online with Google Alerts, Twitter
Search and Social Monitoring tools (such as Social Mention).

19. Follow Influencers to Become One
Subscribe to influencers, thought leaders and subject matter experts with Google Reader.

20. The Google Job Experiment
How Alec Bronstein found a job because of his Personal Branding.

21. Thank You for Attending
Questions?
Abbas Alidina
abbas.alidina@logicks.com
www.facebook.com/logicks
www.twitter.com/AbbasAlidina
www.linkedin.com/in/AbbasAlidina