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Red Flags Rule: Are You Exempt?


Red Flags Rule: Think you are exempt? Think again!
Kroll offers up the top questions organizations should be asking themselves to determine
applicability and, if necessary, achieve compliance
On December 18th, President Obama signed the Red Flags Program Clarification Act of 2010 into
law. At first glance, the Act effectively narrows the scope of those organizations deemed “creditors”
and, thus, obligated to comply, but many do not realize that it also contains provisions potentially
drawing in organizations that maintain accounts “subject to a reasonably foreseeable risk of
identity theft.” Not surprisingly, the Act has caused no small amount of confusion among
many organizations.

The FTC is expected to release further guidance and update their website on the Act’s implications
for businesses, but, in the meantime, many companies are left wondering: Do we have to comply?

Below, Brian Lapidus, chief operating officer for Kroll’s Fraud Solutions division, outlines questions
that organizations need to be asking themselves now to head off potential liability issues later–by
defining known risk factors and identifying ways to better protect their customers, employees, and
bottom line from crimes like fraud and identity theft.

Question #1: Are we really exempt?                    Question #2: Do we foresee any business
With so much confusion as to who must                 changes that might cause the organization to
comply with the Red Flags Rule, this is one           meet the requirements for compliance?
question that an organization can’t ignore.           Have your organization’s products, market,
Until further guidance arrives from the FTC, it       or business model changed? Is there an
is important to recognize that certain factors        acquisition or merger on the horizon?
increase the likelihood that your organization        You may not be subject to the Red Flags
is considered a covered entity. Are any of the        Rule now, but things change. Ensure your
accounts in your care at a high risk for identity     organization is always aware of how new
theft? Do you utilize consumer credit reports at      business developments can impact your
all or, at any time, report delinquent accounts       liability. According to the FTC’s posted business
to a collection agency? Any organization that         guide, “business models and services change.
routinely submits information on non-paying           That’s why you must conduct a periodic risk
consumers to collections agencies, which              assessment of your operations to help you
in turn submit such information to a credit           determine if you’ve acquired any covered
reporting agency, is not exempt from the Red          accounts through changes to your business
Flags Rule.                                           structure, processes, or organization.” And if
                                                      you do anticipate a future change in status, it’s
                                                      never too early to start considering what policy
                                                      and procedural changes might be necessary to
                                                      maintain compliance.
Question #3: What easy, extra steps could                                        Question #4: How much does our organization
we take right now to detect or mitigate                                          currently absorb in fraud costs?
identity theft?                                                                  Consider the statistics: according to a 2010
Most likely, there are many simple steps that                                    Javelin report, the total cost of fraud among
could be implemented now to make basic Red                                       U.S. businesses in 2009 was $54 billion, a 12.5
Flags detection part of your security culture.                                   percent increase over fraud losses in 2008.
Opportunities include training employees to                                      This increase was driven largely by the growth
recognize signs of identity theft or checking                                    in new accounts fraud, which rose 17 percent
an ID to authenticate a customer during a                                        from $18 billion to $21 billion. Costs are also
business transaction. Certainly, small changes                                   rising as organizations take on more of the
that don’t distract too much from day-to-day                                     fraud loss tab to lessen the burden on their
business and require minimal investment are                                      customers (e.g., 100% of the top 25 financial
easier than jumping into a comprehensive                                         institutions surveyed now, for the first time,
Red Flags program. Need some motivation?                                         offer zero liability fraud guarantees for debit
Compare the time it takes to make some                                           cards, according to Javelin’s 2009 “Banking
modifications in basic processing steps or                                       Identity Safety Scorecard” survey). Good
procedures to the time and resources taken                                       customer service? Absolutely! But hard on
away when required to assist a customer who                                      the bottom line. Just think how implementing
has already become a victim of identity theft.                                   policies and procedures to identify red flags
                                                                                 and mitigate risks of identity theft now could
                                                                                 potentially help save billions later.

                                                                                 For more information on Red Flags Rule
                                                                                 compliance and other data security issues, visit
                                                                                 www.krollfraudsolutions.com or check out the Kroll
                                                                                 Fraud Solutions blog “A Dialogue on Data Security.”




                                                                                                       Kroll’s Fraud Solutions
                                                                                                       866 419 2052
                                                                                                       www.krollfraudsolutions.com
                                                                                                       www.kroll.com

This article was prepared for general information purposes only and does not
constitute legal or other professional advice. Always consult with your own
professional and legal advisors concerning your own situation and any specific
questions you may have.
© 2011 Kroll Inc. All rights reserved. Compliance #LIT021611; Item #NM0202111

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Red Flags Rule: Are You Really Exempt

  • 1. Red Flags Rule: Are You Exempt? Red Flags Rule: Think you are exempt? Think again! Kroll offers up the top questions organizations should be asking themselves to determine applicability and, if necessary, achieve compliance On December 18th, President Obama signed the Red Flags Program Clarification Act of 2010 into law. At first glance, the Act effectively narrows the scope of those organizations deemed “creditors” and, thus, obligated to comply, but many do not realize that it also contains provisions potentially drawing in organizations that maintain accounts “subject to a reasonably foreseeable risk of identity theft.” Not surprisingly, the Act has caused no small amount of confusion among many organizations. The FTC is expected to release further guidance and update their website on the Act’s implications for businesses, but, in the meantime, many companies are left wondering: Do we have to comply? Below, Brian Lapidus, chief operating officer for Kroll’s Fraud Solutions division, outlines questions that organizations need to be asking themselves now to head off potential liability issues later–by defining known risk factors and identifying ways to better protect their customers, employees, and bottom line from crimes like fraud and identity theft. Question #1: Are we really exempt? Question #2: Do we foresee any business With so much confusion as to who must changes that might cause the organization to comply with the Red Flags Rule, this is one meet the requirements for compliance? question that an organization can’t ignore. Have your organization’s products, market, Until further guidance arrives from the FTC, it or business model changed? Is there an is important to recognize that certain factors acquisition or merger on the horizon? increase the likelihood that your organization You may not be subject to the Red Flags is considered a covered entity. Are any of the Rule now, but things change. Ensure your accounts in your care at a high risk for identity organization is always aware of how new theft? Do you utilize consumer credit reports at business developments can impact your all or, at any time, report delinquent accounts liability. According to the FTC’s posted business to a collection agency? Any organization that guide, “business models and services change. routinely submits information on non-paying That’s why you must conduct a periodic risk consumers to collections agencies, which assessment of your operations to help you in turn submit such information to a credit determine if you’ve acquired any covered reporting agency, is not exempt from the Red accounts through changes to your business Flags Rule. structure, processes, or organization.” And if you do anticipate a future change in status, it’s never too early to start considering what policy and procedural changes might be necessary to maintain compliance.
  • 2. Question #3: What easy, extra steps could Question #4: How much does our organization we take right now to detect or mitigate currently absorb in fraud costs? identity theft? Consider the statistics: according to a 2010 Most likely, there are many simple steps that Javelin report, the total cost of fraud among could be implemented now to make basic Red U.S. businesses in 2009 was $54 billion, a 12.5 Flags detection part of your security culture. percent increase over fraud losses in 2008. Opportunities include training employees to This increase was driven largely by the growth recognize signs of identity theft or checking in new accounts fraud, which rose 17 percent an ID to authenticate a customer during a from $18 billion to $21 billion. Costs are also business transaction. Certainly, small changes rising as organizations take on more of the that don’t distract too much from day-to-day fraud loss tab to lessen the burden on their business and require minimal investment are customers (e.g., 100% of the top 25 financial easier than jumping into a comprehensive institutions surveyed now, for the first time, Red Flags program. Need some motivation? offer zero liability fraud guarantees for debit Compare the time it takes to make some cards, according to Javelin’s 2009 “Banking modifications in basic processing steps or Identity Safety Scorecard” survey). Good procedures to the time and resources taken customer service? Absolutely! But hard on away when required to assist a customer who the bottom line. Just think how implementing has already become a victim of identity theft. policies and procedures to identify red flags and mitigate risks of identity theft now could potentially help save billions later. For more information on Red Flags Rule compliance and other data security issues, visit www.krollfraudsolutions.com or check out the Kroll Fraud Solutions blog “A Dialogue on Data Security.” Kroll’s Fraud Solutions 866 419 2052 www.krollfraudsolutions.com www.kroll.com This article was prepared for general information purposes only and does not constitute legal or other professional advice. Always consult with your own professional and legal advisors concerning your own situation and any specific questions you may have. © 2011 Kroll Inc. All rights reserved. Compliance #LIT021611; Item #NM0202111