This presentation talks about how to go about releasing apps on the Google Play and other app stores. Also various ways in which developers can monetize.

1. Releasing apps
Appfest 2013, IIM Ahmedabad
Design
26 July 2013
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Develop
Test
Release

2. Contents
1.
2.
3.
4.
5.
6.
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Two keys – payments and distribution
Myth – Google Play is the only Android store
Why and why not to use Google Play
Distribution alternates
Payment alternates
How China does it Big

3. Two keys- Payment and Distribution
Payments
1. Ease- user flow
2. Accessibility- credit card, mobile
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Distribution
1. Discovery
2. Cost per install
3. Territory

4. Myth- Google Play is the only app store
Global downloads
China downloads
10%
30%
70%
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Google
Play
Other
stores
90%
Google
Play
Other
stores

5. Why and why not to use Google Play
• Why?
• Why not?
• Largest Android store
• Gives 60-70% downloads
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• Discovery problem
• No payment alternate

6. Distribution alternates
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7. Other Android stores
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8. Other app stores
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9. Why use alternates?
• Innovative promotions
• Easy to differentiate – curation
• Localized flavors to app store – China
• Payment alternatives- mobile wallets
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10. Payment alternatives
CARRIERS
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BILLING
AGGREGATORS

11. How China does it big
Downloads
Payments
10%
90%
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Google
Play
Other
stores
Carrier
Billing
Ali Pay
18%
7%
75%
Ads

12. Go! Release your ideas into the market
Ambrish Bajaj
+91 9910877799 | skype: a_bajaj
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